The document outlines reasons to reconsider the use of social media for business, emphasizing the need for understanding metrics, time, and expertise. It points out that social media should align with business goals and suggests listening to customer feedback and competitor actions. The message encourages a careful approach before integrating social media into a business strategy.

1. Stop using social media

2. http://www.worldometers.info/ ‘’ We really should start using Twitter, you know’’ Fear of missing the moment ?

3. Jeroen Vinkesteijn Thanks to @Corné Dijkmans and @Lars Boom

5. Social media – so many platforms Just a few numbers ….per second

6. Google battle 60% 40%

9. What are these social media? Real social media? Social media sharing platforms, sites, tools Used to be: (e)WOM, peers, f&f, clubs

10. Joining or listening in? Social media?

11. What you do as a person is none of my business, but doing business I want to know you personally. Jeroen Vinkesteijn, Creative masters Problem?

12. Useful?

13. Social media Flower

14. TANSTAAFL

15. “ It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change.” - Charles Darwin compagnies

16. Reason 1 If you’ve got no clue, don’t do it

17. Privacy 12-03-2009 CNBC interview with Google CEO Eric Schmidt

19. Quality of conversations

20. Thanks!

21. Reason 2 If you can’t stand the heat, don’t sit next to the fire

22. Hype? Workshop DM

23. Hype? Workshop social media

24. Just last week! Thuiswinkel.org Travel related = 50% of all E-commerce in .nl Thanks to @Lars Boom

27. What do you call success?

28. So compare!

30. Find us on Facebook, why? Read our leaflet (Kruidvat) 2.550.000 Read Allerhande 2.100.000 (reaches 4,1m!)

32. Want loyalty? Get a dog Adriaan Payne

33. So much is true?

34. SSISISWSIMBT some stupid idiot said it somewhere so it must be true

36. Reason 3 If you don’t know the metrics and insights, or don’t understand them don’t start

40. Would you have them making a Tv commercial, writing a advertorial or represent you in a MICE setting? But social media?

44. Reason 4 If you think a trainee of 20 year should represent you don’t start

45. Let’s check-out Fletcher

56. Reason 5 If you don’t have the time or expertise, don’t!

57. Stop using social media THIS

58. Need help?

60. The world IS changing

61. Just some young people?

62. Online trust “ 76% of the customers thinks ads are a lie” *) They do trust Tripadvisor, Iens and other reviewsites… eWOM rules! *)Edelman trust barometer Thanks to @Corné dDijkmans

63. Transparancy of it all…

64. Augmented reality or realized virtuality?

67. All day at StarBucks Limit it?

68. So….. So, think of adding social media to your portfolio on internet. But only after…

69. 1. What are your goals 2. Why social media? 3. Listening is for free!

70. Listen to Your customers Whishes, reactions Listen to your competitor Listen to what ? Do it yourself? Use the available software

73. 4. Does it match your total policy? 5. Can you handle it? 7. So metrics, ROI (or RevPAR) alternatives 6. Try, try and try again 8. Be flexible, brands will change! 9. Does it convert?

74. Vragen? bredajeroen linkedin.com/in/jeroenvinkesteijn vinkesteijn .j @nhtv.nl creativemasters.nl Thanks for listening in!

75. Stop using social media THIS