Presentation on the truth: what IS the truth? Is there such a thing a the one-and-only truth? What is the influence of big data and predictive marketing in this? Keynote of 30-45 minutes.

1. #True or #Fake
Do we really want to know the truth?
http://www.auser19milano.org/wp-content/uploads/2016/10/5-Ways-to-Excel-in-Predictive-Marketing-for-Your-Business-Feature-Img-300x300.jpg
Jeroen Vinkesteijn
Keynote at Breda University January 2018

2. Related concepts
https://adespresso.com/blog/lookalike-audiences-email-marketing-lead-generation/
• Predictive marketing
• We expect things
• Recognition
• We want (re)confirmation
• We look at our peers
• A sense of belonging

3. What do we know?
https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount#report/visitors-legacy-user-
id/a54516992w87479473p92320289/

4. What else?
https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/

5. Digitalization real life
https://www.youtube.com/watch?v=6NVPysiVsmE

6. Your preferences
• Analysing
• Algorithms ruling our lives
• Creating today and our future
• Creating your personal truth
https://www.google.nl/?gfe_rd=cr&dcr=0&ei=fJ1lWo5Yy8bwB7XgjNgC

7. And provide you with..
• ‘Information’
• Feeds, news, products….
• We know what you like
https://www.Instagram.com

8. Live is live if life? Hatsune Miku
https://www.youtube.com/watch?v=ib-N9skuHIM

9. Tour
https://www.songkick.com/artists/2726386-hatsune-miku
https://www.facebook.com/HatsuneMikuOfficialPage/

10. New world
• Technical developments
• Massive big data
• We are all media ourselves now
• Easy control-manipulating of digital
S S I S I S S I M B T this idiot being a script..

11. My point?
Reality is what we create and or maybe
what we accept. As long as we believe it
is the truth. Rather, our truth.
It also opens new opportunities
http://ftw.usatoday.com/2017/06/los-angeles-rams-amazon-all-or-nothing-jeff-fisher-fired-tells-coaching-staff-emotional-video
https://seekingalpha.com/article/4039411-activision-blizzard-steady-revenue-stream-kings-old-candy-crush-game

12. So?
http://www.quotesvalley.com/quotes/truth/page/269/ Samuel Clemens

13. Ethics – (digital) philosophy
 To much focus on truth finding: as important as the
ethical concept
 Systematizing, defending and recommending
concepts of right and wrong conduct. Resolving
questions dealing with human morality: concepts
such as good and evil, right and wrong, virtue and
vice, justice and crime. It doesn’t provide rules on
morality but it can determine moral values.
 Not old-school: needed more then ever!

14. Over the line?
http://tripadvisorboost.com/

15. Over the line?
http://www.buy-cheap-likes.com/

16. https://www.youtube.com/watch?v=NXvzhYnlTU0
Order anything..

17. https://www.twitteraudit.com/

18. Thin line in reviews, posts, reactions etc.
http://www.travelnext.nl/laten-likes-kopen-deel-1.html

19. Real person?
https://twitter.com/

20. Commercial interest
http://www.facebook.com

21. Is this ethical?
http://www.centerpark.nl/

22. Is this ethical?
http://www.traveller.com.au/hundreds-strip-off-for-free-flights-90hn http://www.telegraph.co.uk/travel/travelnews/5000308/Hundreds-strip-for-free-Aer-Lingus-flights.html?image=4

23. Wrap up
• Truth finding is complicated
• We have to decide ourselves
• Both commercial and personal
• From a ‘deeper’ or more profound point-of-view
• Ethics… or maybe the why?
https://nl.pinterest.com/explore/simon-sinek-golden-circle/

24. Wise words to remember
http://izquotes.com/quote/188079