Nrit mbo cursusdag aan NHTV 15 mei 2017 topic over aantal trends in social media met focus op hospitality en travel.

1. Social Media To Go!
Trends & Ontwikkelingen in hospitality, travel, leisure &
events
Jeroen Vinkesteijn – 15 mei 2017
https://plus.google.com/communities/116564172151613669656

2. Social Media
SoLoMo
is Big Data
is Web 2.0
2

3. Dashboards of data
3
http://www.internetlivestats.com/ /
http://www.worldometers.info/

4. 4
https://www.billhartzer.com/pages/unilyzer-social-media-dashboard-review/

5. Measuring
http://online-behavior.com/analytics/goals-funnels
5
http://www.coosto.com/nl/

6. Everything
Measuring the user
Mouse – cursor movements
Eye-tracking
Clickpath
Heathmaps
http://www.etworzenie.pl/o/eyetracking-ciekawe-wnioski-z-badania-ruchu-galek-ocznych/
6

7. #Socialbesitas
7 http://www.kakhiel.nl/

8. Social Media
is us
SoLoMo
is Big Data
is Web 2.0
is not for free
8

9. Usage Social media data
• Listen
• Research
• Communication
• Image
• Additional valueto your product
• Loyalty
• Promotion
• PR
• HRM
• Protecting your market
• SEO position
• …
9

10. Het schaap 

11. Engage
Belangrijk om alle fasen van de klant-ervaring in de gaten te houden:
1. Pre-purchase: awareness & consideration
2. Purchase experience
3. Post-purchase: retention & advocacy
4. Ongoing: advocacy & co-creation
http://www.chuimedia.co.ke/apply-these-techniques-to-understand-your-customers-journey-online/

12. Trend 01
Listen!
12

13. Luisteren: wat doen we precies?
http://www.coosto.com/nl/

14. Luisteren: naar wie?
http://www.linkedin.com www.twitter.com http://www.hartvannederland.nl/top-nieuws/2013/gonny-hoopt-op-coulance-voor-terminale-broer/

15. Doe we dat?
https://www.travelnext.nl/hoe-reageren-toeristische-bedrijven-op-instagram-vragen/

16. Trend 02
Infomediary
16

17. 17
Live

18. What we give away
18

19. 19
What we give away II
iPhone – locations – system – fq. visited –hostory - details

20. Trend 03
Predictive Marketing
20

21. 21 http://www.predictiveanalyticsworld.com/patimes/predictive-analytics-facebook-a-love-story0823151/6117/

22. Big numbers can’t be wrong?
300 million photo uploads
a day on FB
22

23. 23http://www.npr.org/sections/alltechconsidered/2016/05/18/477819617/facebooks-facial-recognition-software-is-different-from-the-
fbis-heres-why /

24. 24

25. Trend 04
The resurrection of ethics
25

26. http://www.youtube.com/watch?v=y-a8dAHDQoo
They know what you need, do they?

27. Commerciële belangen

28. 6. Bescherm consument tegen zichzelf
Do people realize?

29. Trend 05
Importance of trust
29

30. 30
Source?
https://www.techinasia.com/viral-photo-china-shows-manipulate-app-store-rankings-hard

31. Do you trust revies?
31

32. Review fake reviewers?
http://buytwitterfollowersreview.org//32

33. Over the line?
http://real-tripadvisor-reviews.com/
http://tripadvisorboost.com/

34. Politics
http://www.salon.com/2016/11/25/russian-propaganda-is-using-facebook-other-social-media-sites-to-manipulate-american-voters/
http://fortune.com/2016/05/20/chinese-social-manipulation/

35. Trend 06
Need for knowledge
35

36. Snappen van de media

37. 37
https://www.youtube.com/watch?v=bWXIJSiagBY
Overview of cyber attacks world-wide

38. 38
Not all that is measurable is of
value, and not all of value can be
measured
• Kennis: http://www.travelnext.nl/ http://www.marketingfacts.nl/
en http://techcrunch.com/
• Juridisch: http://blog.iusmentis.com/
• Gebruikers data: https://www.globalwebindex.net/
• Quiz: https://www.kahoot.com/ samen op canvas: https://padlet.com
• Meten: http://socialblade.com/ http://open.coosto.com/nl/
• Revers image search Google
Tips

39. Bedankt!
Jeroen Vinkesteijn vinkesteijn.j@nhtv.nl
@jvinkesteijn
https://nl.linkedin.com/in/jeroenvinkesteijn