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Why brands should look for believers instead of customers

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Your brand needs more believers than customers

Published in: Marketing
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Why brands should look for believers instead of customers

  1. 1. Why brands should look for believers instead of customers @OluyomiOjo An Ignite Talk at AFRICA 2015
  2. 2. iPhone 5 london launch
  3. 3. Customers will give you their money
  4. 4. your brand’s believers will give you their heart
  5. 5. vs Transactions relationships
  6. 6. The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart. Helen Keller
  7. 7. customer press investor employees communities influencers evangelist and more { ⊆believer {
  8. 8. 5 ways to build an army of believers
  9. 9. FORGEt ABOUT THE PRODUCT. ASK THE QUESTION “WHY ARE WE IN BUSINESS?” tHEN CONNECT WITH PEOPLE WHO LOVE YOUR WHY 1
  10. 10. give a lot of damn Go the extra mile to say words like: THANK YOU, WE ARE SORRY, HOW CAN WE HELP? we love you, we messed up, let’s fix it 2
  11. 11. show you care. and mean it 3
  12. 12. INVOLVE your users release products in beta and let your userS help you build it. It becomes their own 4
  13. 13. be community driven 5
  14. 14. 6, 7, 8, 9, 10... add yours
  15. 15. IMAGE CREDITS www.juliewilkes.com www.v3.co.uk www.irishviews.com www.helenkellerfoundation.org www.image.ie techcabal.com @OluyomiOjo

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