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Starting from scratch: How to start with nothing in Nigeria

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A Keynote Presentation by Oluyomi Ojo at the opening of High Growth Africa Summit 2016 organised by Starta.

Published in: Business
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Starting from scratch: How to start with nothing in Nigeria

  1. 1. Starting from scratch: How to start with nothing in Nigeria Lessons from building @oluyomiojo
  2. 2. You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future… - Steve Jobs @oluyomiojo
  3. 3. Most great companies are born out of old experiences, old skills and old sacrifices coming together. @oluyomiojo
  4. 4. My entire journey as entrepreneur started here: N300 loan from my mum in 2001 @oluyomiojo
  5. 5. $60,000 Founder’s fund Zero cash In the bank at launch No Investors Zero external funding in view @oluyomiojo
  6. 6. We either sell, grow, make money or We die! @oluyomiojo
  7. 7. The best funder any startup can have is the customer
  8. 8. Build a business or service people are ready to pay for 1
  9. 9. 2 Be in an industry you understand deeply. Domain knowledge is key
  10. 10. 3Build a brand people love by giving a lot of damn. A whole lot of it @oluyomiojo
  11. 11. 4 Execute within your means. Go lean to grow big @oluyomiojo
  12. 12. 5You must always be selling. Never ever play with marketing. The survival of your startup depend on it @oluyomiojo
  13. 13. Most businesses die not because they run out of money, but because they run out of customers @oluyomiojo
  14. 14. Go out there and build your own rocket!!! @oluyomiojo
  15. 15. Thank You! @oluyomiojo

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