Guy Peters has over 1,100 years of experience growing historic brands through strategic planning, execution, and digital marketing. He launched redesigned websites that increased traffic 34% and an e-commerce site that won awards. As a leader, he discontinued an $8.5M product launch after determining through research that consumers would likely not buy it. With only $100k, he grew revenue from $0 to $20M in the first year through a unique new product concept and grassroots marketing. Guy brings creativity, energy, and a focus on growth through strategic planning and execution.

2. Guy Peters
Building a business is similar to climbing a mountain –
plan well and execute flawlessly

3. Guy Peters
Growing brands with over 1,100 years of history
1783 1904 1919 1979
1865 1937 1957 1972
1877 1888 1922 1979

4. Guy Peters
Digital – SEO, SEM, Social
Quality social engagement across the brand portfolio
Coming Soon

5. Guy Peters
Digital – SEO, SEM, Social
Launched three redesigned websites in 2012, along with new SEO implementation
to increase UMV traffic 34% YoY
Developed an E-commerce website for a brand, RadarGolf, that I created for Radar Corporation
BusinessWeek awarded
RadarGolf “Best Consumer
Product” along with the
iPod Nano.

6. Guy Peters
Making a Difference
After taking responsibility for Digital and PR at Solta Medical, our global earned
media impressions increased from 309M in Q1 2011 to 1.5B in Q1 2012
A 475% increase YoY

7. Guy Peters
Making a Difference
Hired to help increase sales of a flagging new business unit. I helped
grow company revenue from $131M to $165M and doubled the
business unit revenue from $15M to $30M in one year.
Patient Volume Growth at Pacific Pulmonary Services
Guy joins PPS
100% growth in 24 months 200% growth in 18 months

8. Guy Peters
Team leadership
I was put in charge of a high-performance, new product development team
tasked to solve a critical Go/ No go decision. I led this team to resolution:
Communications Finance Packaging
Consumer Food Center Graphic design Purchasing
Customer Marketing Logistics R&D
Engineering Microbial Technology Research Easy Omelets - a breakfast product
made of microwaved Egg Beaters
External Manufacturing Operations Sales
and cheese in a cup.
Challenge: Prior to joining the group, the brand team had launched Easy Omelets in test
markets to poor performance. Uncertainty surrounded the message, pricing, flavor mix,
design, manufacturing, human factors, and appropriate support dollars.
Action: We took Easy omelets out of test market and conducted quantitative and
qualitative research to determine viability and likely outcome of a national launch. In
case of a “go” decision, the team also focused on partner negotiations, ingredients,
package design, distribution, manufacturing, pricing, and marketing mix.
Result: Through research, we determined that consumers were not likely to buy this “Although it has been taken off the
product based on specific criteria. Post-trial research was favorable but pre-trial results market for revamping, Nabisco Easy
were not acceptable. I discontinued the project and saved the company $8.5M in Omelets may be ushering in a new era
of microwaveable foods.
launch expenses.
- New Product News

9. Guy Peters
Creative marketing with little money
Challenge:
The company was struggling financially due to a leveraged MBO prior to my arrival.
We needed a new product that would generate far more revenue than past new
product introductions. We needed cash.
Action:
I developed a unique new product concept and determined that, with only $100,000
in launch support, we could sell more new product than we usually did with $2M in new
product launch support. I conducted test market research to prove the concept and
deployed a grass roots launch plan to increase demand at retail.
Result:
Grew revenue from $0 to $20M in the first year. Noodle is the biggest selling golf
product in Dunlop’s 120 year history and garnered several industry awards while Winner: Pro Golf’s 2002
spending $100,000 (5% of normal new product launch support). It was the #1 selling Product of the Year Award
two-piece golf ball worldwide by volume in 2005. “The Noodle might never have
The success of this product induced another company to buy the brand immediately after been seen by consumers if it
test markets showed undeniable success and a new, unexpected revenue stream. weren’t for Guy Peters, who
championed the idea at Maxfli.
Peters, now Director of Marketing
for both TaylorMade and Maxfli,
never wavered in his crusade to
introduce the Noodle.”
-Golfweek Magazine

10. Guy Peters
Bringing the necessities to build any business
Hard Work Energy
(sustainable!)

11. Guy Peters
Growth:
The act or process, or a manner of growing; development; gradual increase.
Dictionary.com
Bamboo Saguaro
Up to 24 inches in 1 day 1 inch in the first 15 years
How does bamboo grow so fast?
1. Rhizome (a strong root system)
2. Tropical climate (water)

12. Guy Peters
Growing world-class brands
A strong root system
Strategic Planning
& Brand Identity
Tactical Planning Plenty of water
& Execution
Guy Peters
A little sunshine

13. Guy Peters
References
Edward Hughes (previous boss)
CEO, Aculon
“Guy is one of the most creative and energetic marketers I have met. He is not afraid to explore the path less trodden
in search of new insights. This creativity when combined with an "always on” mentality make him a powerful
marketer.”
Jon Dupuis (supplier)
Group Account Director, Cossette Communications
“Guy is one of those rare individuals who can dissect a business issue from all angles and then build a strategically-
sound, customer-centric, plan to achieve the set business goals. All while making you laugh.”
Roger Beasley (supplier)
VP, Director of Strategic Planning, Erwin-Penland Advertising
“Guy was my Client at Maxfli Golf and Radar Corp. And I'll have to say, one of the best Clients I've worked with over
my 20 years in the Ad business. Not only is Guy one of the smartest strategic thinkers I've been around, he also
understands how to bring people together, making staff, Agency partners and other resource providers feel like one big
team working toward a common goal. Also, while effective as a strategist and a leader, Guy never loses site of the
details that go into making great ideas a reality, and ensures that no stone is left unturned in translating strategic vision
into reality. I truly look forward to the day that we may work together again.”

14. Guy Peters
References
Jim Doty (previous boss)
VP of Marketing, Pacific Pulmonary Services
“Guy joined our organization in March, 2008, and immediately raised the level of our marketing department. He quickly
grasped our business model, conducted market research, developed messaging, created sales collateral, and personally
spent time in the field training our sales team. This effort helped more than double the revenue in his Business Unit
during his tenure.
Shannon Sullivan (direct report)
Sr. Marketing Manager, Sony
“Guy was great to work for – extremely creative, driven, results-oriented and high energy. He taught me a lot about how
to always push for more, approach hurdles with solutions and maintain a positive attitude.”
Craig Gunckel (supplier)
EVP and General Manager, RockTenn Company
“Guy is one of the most creative and innovative people I have ever met. He has a passion for both life and the products
he represents. It is a passion that is rarely exhibited and is very refreshing.”
Chris Savarese (previous boss)
Founder and CEO, Radar Corporation
“Guy is an excellent marketing professional! His experience working for large organizations as well as smaller
technology start-ups gives him a broad range of marketing and sales skills. Guy is a natural leader. He is very creative
and not afraid to take risks with his strategic and tactical approaches. It is a pleasure working with Guy.”