Thibault Imbert discusses how to build and launch a growth team within an enterprise business. He recommends starting small by focusing on organic retention and showing early wins. A dedicated growth squad should be formed with a mix of skills and accountable to results rather than technology. The growth squad works as part of the larger product team using an experiment pipeline to prioritize growth levers and measure the impact on key metrics like activation, retention, and acquisition.
Some people call it better marketing, others better product management. This presentation is about what a Growth team is about, why you need one, how to set it up, and what it means for the future of product development.
Knowing when is the right time to invest in growth, what should be the team size and structure can be overwhelming. I am sharing a few pieces of advice in this presentation that I hope you will find useful to build your first growth team.
How we built Talentpioneer by ProductsquadsProductsquads
This is a digital product ferry tale, without the ferry tale. 100% Transparency. This is how we built digital products. No bullshit. Product Building at it's best.
Creating Virtual Reality Training Using Interactive 360 Videos and Images wit...Margaret Roth
We’ve all heard that VR training experiences have a proven higher retention rate, with retention gains reaching 75 percent in comparison to standard video, eLearning, or textbook training. What we need to know is how to create and deploy VR training quickly and cost effectively, with the systems we have today. This session will cover the creation, editing, publishing, and tracking of VR training using 360 video.
In this session, you will learn about the creation, editing, publishing, and tracking of VR training using 360 video. You will explore the potential learning applications for using VR, and how it can be integrated into your current learning environment.
These slides were originally presented in San Jose, CA on June 26, 2018 at the Realities360 conference as part of the launch of CenarioVR.
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
Our belief that we have to "go big or go home" is holding us back from starting down the path towards agility. Instead of making a big bet on agile, we should take the agile approach and embrace incremental expansion and iterative improvement. These are the stories of three first-rate marketers doing just that.
Slides from the 2017 PAICR keynote presentation.
Some people call it better marketing, others better product management. This presentation is about what a Growth team is about, why you need one, how to set it up, and what it means for the future of product development.
Knowing when is the right time to invest in growth, what should be the team size and structure can be overwhelming. I am sharing a few pieces of advice in this presentation that I hope you will find useful to build your first growth team.
How we built Talentpioneer by ProductsquadsProductsquads
This is a digital product ferry tale, without the ferry tale. 100% Transparency. This is how we built digital products. No bullshit. Product Building at it's best.
Creating Virtual Reality Training Using Interactive 360 Videos and Images wit...Margaret Roth
We’ve all heard that VR training experiences have a proven higher retention rate, with retention gains reaching 75 percent in comparison to standard video, eLearning, or textbook training. What we need to know is how to create and deploy VR training quickly and cost effectively, with the systems we have today. This session will cover the creation, editing, publishing, and tracking of VR training using 360 video.
In this session, you will learn about the creation, editing, publishing, and tracking of VR training using 360 video. You will explore the potential learning applications for using VR, and how it can be integrated into your current learning environment.
These slides were originally presented in San Jose, CA on June 26, 2018 at the Realities360 conference as part of the launch of CenarioVR.
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
Our belief that we have to "go big or go home" is holding us back from starting down the path towards agility. Instead of making a big bet on agile, we should take the agile approach and embrace incremental expansion and iterative improvement. These are the stories of three first-rate marketers doing just that.
Slides from the 2017 PAICR keynote presentation.
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile marketing for content marketing, social media & conversion optimization.
Practical lessons learned from our startup growth accelerator, Sprinthack on growth, agile product management and how to integrate this approach to any organisation's way of working.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
How to build a startup if you are not technicalEdward Liu
Busting the misconception that you must need a product for your startup. Start building the next billion dollar business without a line of code written.
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
On the 20th Anniversary of the book "Learning to See" Mike Rother and Jeff Liker reflect on what they've learned about turning value stream maps into reality. In the community of Toyota Kata practitioners, VSM has evolved to fill a particular role (as described in this SlideShare) rather than being a thing unto itself. TK practitioners tend to use VSM *within* the context of a way of striving for goals - i.e., within TK's scientific way of working and thinking. (Note: You can download the PowerPoint slides via www.tinyurl.com/VSMslides)
Radical Roadmapping - Creating Synchronized Agile Product and Technology Road...Matt Roberts
This session will discuss why a company would create and maintain three major artifacts - Innovation Roadmap, Infrastructure/ Platform Roadmap, and Operations/DevOps Roadmap - as well as the process to do so. Further, it will cover how to synchronize them in order to move away from making "OR" decisions to making "AND" decisions that will please all stakeholders. It will also discuss key cultural changes that must be present in order to achieve maximum benefit from this approach and challenges experienced along the way to making this a reality at Socialware, a SaaS product company. Finally, this session will include real world examples of the evolution of these roadmaps over 18 months that participants can take away and use as guidelines for their own situations.
This was presented at the Keep Austin Agile 2016 conference, the #AgileAustin Product SIG and Product Camp Austin 2016 (#PCATX17)
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerMarketo
Scott Brinker, CTO of ion interactive, discusses the five principles of agility for content marketing and how to apply the agile process to your projects.
How B2B Brands are Applying Agile Marketing (and how you can too)Andrea Fryrear
Learn how small changes can deliver amazing results faster than you expected. Hear about a B2B team that's killing it with Agile, and the three-step process to get started on your own Agile marketing journey. Delivered at B2BMX 2018.
Patrick Steyart, Discovery Kanban - канбан открытийScrumTrek
Инновации и изменения — вызов номер один для современной организации. Не сколько, потому что организации должный управлять изменениями в процессе перехода от аналогового прошлого к цифровому будущему, сколько потому что им нужно осуществить сдвиг парадигмы в сторону отказа от нацеленности на выполнение и поставку и сосредоточения на инновациях и открытиях. Всё большую значимость приобретает интеллектуальный труд в смысле применения уже имеющихся и, что еще более важно, получения новых знаний.
Системы Discovery Kanban — это специальная разновидность систем канбан, которая предназначена для организации процессов интеллектуального труда, выступающих в качестве главного катализатора инноваций и изменений. Примеры систем Discovery Kanban: Upstream Kanban (управление входящими процессами), Experiment Kanban (обоснованное обучение) и Observation Kanban (принятие стратегических решений). В данной презентации мы расскажем о каждой из систем Discovery Kanban, обратим внимание на сходства и различия между Discovery Kanban и Delivery Kanban, укажем место этих систем в цикле открытий и объясним, почему они должны стать чем-то большим, чем просто стикерами на доске.
All knowledge work requires a delicate and continuously shifting balance between delivery – exploiting existing knowledge – and discovery – exploring new knowledge. This need to balance discovery and delivery can be found across the entire innovation cycle: from technology innovation over performance and sustaining innovation to disruptive innovation. It has been a driving concern for specific approaches such as Lean Product and Process Development as well as The Kanban Method, as exemplified in examples such as: developing a new product that requires novel features (discovery) while at the same time managing the overall risk that is involved in developing those features (delivery); improving agility and predictability of an organization that may require substantial change (discovery) while at the same time keeping resistance to change under control (delivery); a startup that requires an initial focus on finding problem/solution fit or product market fit (discovery) but then needs to develop the organization to delivery at scale (delivery); etc.
In each of the examples above, too much emphasis on discovery may result in a disconnection with the past leading to resistance to change, increasing delivery risk, and non-adoption of innovation. Too little emphasis on discovery (and consequently too much emphasis on delivery) may lead to not being prepared for the future resulting in stagnation and the risk of being disrupted. Discovery Kanban systems are Kanban systems that help to balance discovery and delivery while moving from a mindset of episodic (one-off) innovation and change towards a culture of continuous innovation and change. Discovery Kanban systems work across the entire discovery cycle starting from pre-hypothesis moving into hypothesis validation and ending in post-hypothesis. In this presentation, we will discuss the different elements of Discovery Kanban, examples and underlying principles.
From Chaos to Confidence: DevOps at LeanKitJon Terry
As a company, LeanKit have believed in Lean, Kanban, Agile, DevOps since our founding. We've alway talked about how important these ideas are - in the community and inside our company.
But that doesn't mean that doing those things in practice has been easy. We're a very fast growing startup in a very competitive market space. We've tripled in size in less than a year and nearly came apart at the seams at times.
In fact, in the fall of 2015, our technology team were having a very hard team. We were out of synch with our sales & marketing partners and facing a lot of internal conflict.
But we came together as a team and worked hard to implement a well coordinated system of values, team structure, cadences, and standard practices. We're now in a much better place as a team and generating much better results for our company.
There are no one-size-fits-all answers for companies. I can't promise that if you copy LeanKit you'll succeed. But we do think we have some interesting lessons learned to share and that you just might be able to pick up some ideas that you can take back to your company.
Bio:
Jon Terry is co-Chief Executive Officer of LeanKit. Before LeanKit, Jon held a number of senior IT positions with hospital-giant HCA and its logistics subsidiary, HealthTrust Purchasing Group. He was among those responsible for launching HCA’s adoption of Lean/Agile methods.
Jon earned his Global Executive MBA from Georgetown University and ESADE Business School in Barcelona, Spain, and his Masters Certificate in Project Management from George Washington University. He is a Project Management Professional, a Certified Scrum Master, a Kanban Coaching Professional, is certified in the Lean Construction Institute’s Last Planner Method, and trained in the SAFe Lean Systems Engineering method.
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile marketing for content marketing, social media & conversion optimization.
Practical lessons learned from our startup growth accelerator, Sprinthack on growth, agile product management and how to integrate this approach to any organisation's way of working.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
How to build a startup if you are not technicalEdward Liu
Busting the misconception that you must need a product for your startup. Start building the next billion dollar business without a line of code written.
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
On the 20th Anniversary of the book "Learning to See" Mike Rother and Jeff Liker reflect on what they've learned about turning value stream maps into reality. In the community of Toyota Kata practitioners, VSM has evolved to fill a particular role (as described in this SlideShare) rather than being a thing unto itself. TK practitioners tend to use VSM *within* the context of a way of striving for goals - i.e., within TK's scientific way of working and thinking. (Note: You can download the PowerPoint slides via www.tinyurl.com/VSMslides)
Radical Roadmapping - Creating Synchronized Agile Product and Technology Road...Matt Roberts
This session will discuss why a company would create and maintain three major artifacts - Innovation Roadmap, Infrastructure/ Platform Roadmap, and Operations/DevOps Roadmap - as well as the process to do so. Further, it will cover how to synchronize them in order to move away from making "OR" decisions to making "AND" decisions that will please all stakeholders. It will also discuss key cultural changes that must be present in order to achieve maximum benefit from this approach and challenges experienced along the way to making this a reality at Socialware, a SaaS product company. Finally, this session will include real world examples of the evolution of these roadmaps over 18 months that participants can take away and use as guidelines for their own situations.
This was presented at the Keep Austin Agile 2016 conference, the #AgileAustin Product SIG and Product Camp Austin 2016 (#PCATX17)
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerMarketo
Scott Brinker, CTO of ion interactive, discusses the five principles of agility for content marketing and how to apply the agile process to your projects.
How B2B Brands are Applying Agile Marketing (and how you can too)Andrea Fryrear
Learn how small changes can deliver amazing results faster than you expected. Hear about a B2B team that's killing it with Agile, and the three-step process to get started on your own Agile marketing journey. Delivered at B2BMX 2018.
Patrick Steyart, Discovery Kanban - канбан открытийScrumTrek
Инновации и изменения — вызов номер один для современной организации. Не сколько, потому что организации должный управлять изменениями в процессе перехода от аналогового прошлого к цифровому будущему, сколько потому что им нужно осуществить сдвиг парадигмы в сторону отказа от нацеленности на выполнение и поставку и сосредоточения на инновациях и открытиях. Всё большую значимость приобретает интеллектуальный труд в смысле применения уже имеющихся и, что еще более важно, получения новых знаний.
Системы Discovery Kanban — это специальная разновидность систем канбан, которая предназначена для организации процессов интеллектуального труда, выступающих в качестве главного катализатора инноваций и изменений. Примеры систем Discovery Kanban: Upstream Kanban (управление входящими процессами), Experiment Kanban (обоснованное обучение) и Observation Kanban (принятие стратегических решений). В данной презентации мы расскажем о каждой из систем Discovery Kanban, обратим внимание на сходства и различия между Discovery Kanban и Delivery Kanban, укажем место этих систем в цикле открытий и объясним, почему они должны стать чем-то большим, чем просто стикерами на доске.
All knowledge work requires a delicate and continuously shifting balance between delivery – exploiting existing knowledge – and discovery – exploring new knowledge. This need to balance discovery and delivery can be found across the entire innovation cycle: from technology innovation over performance and sustaining innovation to disruptive innovation. It has been a driving concern for specific approaches such as Lean Product and Process Development as well as The Kanban Method, as exemplified in examples such as: developing a new product that requires novel features (discovery) while at the same time managing the overall risk that is involved in developing those features (delivery); improving agility and predictability of an organization that may require substantial change (discovery) while at the same time keeping resistance to change under control (delivery); a startup that requires an initial focus on finding problem/solution fit or product market fit (discovery) but then needs to develop the organization to delivery at scale (delivery); etc.
In each of the examples above, too much emphasis on discovery may result in a disconnection with the past leading to resistance to change, increasing delivery risk, and non-adoption of innovation. Too little emphasis on discovery (and consequently too much emphasis on delivery) may lead to not being prepared for the future resulting in stagnation and the risk of being disrupted. Discovery Kanban systems are Kanban systems that help to balance discovery and delivery while moving from a mindset of episodic (one-off) innovation and change towards a culture of continuous innovation and change. Discovery Kanban systems work across the entire discovery cycle starting from pre-hypothesis moving into hypothesis validation and ending in post-hypothesis. In this presentation, we will discuss the different elements of Discovery Kanban, examples and underlying principles.
From Chaos to Confidence: DevOps at LeanKitJon Terry
As a company, LeanKit have believed in Lean, Kanban, Agile, DevOps since our founding. We've alway talked about how important these ideas are - in the community and inside our company.
But that doesn't mean that doing those things in practice has been easy. We're a very fast growing startup in a very competitive market space. We've tripled in size in less than a year and nearly came apart at the seams at times.
In fact, in the fall of 2015, our technology team were having a very hard team. We were out of synch with our sales & marketing partners and facing a lot of internal conflict.
But we came together as a team and worked hard to implement a well coordinated system of values, team structure, cadences, and standard practices. We're now in a much better place as a team and generating much better results for our company.
There are no one-size-fits-all answers for companies. I can't promise that if you copy LeanKit you'll succeed. But we do think we have some interesting lessons learned to share and that you just might be able to pick up some ideas that you can take back to your company.
Bio:
Jon Terry is co-Chief Executive Officer of LeanKit. Before LeanKit, Jon held a number of senior IT positions with hospital-giant HCA and its logistics subsidiary, HealthTrust Purchasing Group. He was among those responsible for launching HCA’s adoption of Lean/Agile methods.
Jon earned his Global Executive MBA from Georgetown University and ESADE Business School in Barcelona, Spain, and his Masters Certificate in Project Management from George Washington University. He is a Project Management Professional, a Certified Scrum Master, a Kanban Coaching Professional, is certified in the Lean Construction Institute’s Last Planner Method, and trained in the SAFe Lean Systems Engineering method.
This deck describes the key learnings from a coaching engagement I did in early 2009 for VersionOne. . Might be called... how to do Scrum and deliver nothing ;-)
Building on the Shoulders of Giants: the Story of Bitbucket PipelinesAtlassian
When the Atlassian Dev Tools team looked to innovate on continuous integration and delivery, we explored many ways to bring the build and deployment pipeline closer to developers and Bitbucket. This led us to think outside the existing product boundaries of Bamboo and build on top of the Bitbucket Connect platform.
James Bryant, a senior designer on the Software Team, will take you through how his team decided to build on top of a platform instead of building out new products. It involves defining a vision, guiding a team with an experience, and testing with customers early and often to build the new Bitbucket Pipelines feature.
You’ll come away from this session with a framework for adopting an experience-driven strategy, and tips to help give your agile teams a vision to build on top of a platform.
Products covered:
Bitbucket, Bamboo
Thanks to HBR, McKinsey and more of those, Agile has become mainstream but is it Agile? I see Agile being used as a synonym of Scrum even though Agile is more of an umbrella where Scrum is just one flavour of getting there. Many inquiries show that Scrum is the most used Agile flavour in the world and I’m here to tell you to stop that movement unless you truly mean it.
Let me guide you through some basic elements and help you evaluate if you and your organisation should ditch Scrum or not. Help you recognise if you are truly a Scrum Master or rather a Scrum Novice. And much more.
Andrew Gassen, CEO | Pivotal Software
0 for 3: Edtech Startup Lessons Learned
I’ve been a part of 3 different education technology companies, all focused on the K-12 market. Each of these companies failed, but each for different reasons and in spectacularly different ways. This talk is a bit of a public post-mortem that focuses on 3 key lessons from each company, including a brief discussion on how we might have done things a different way if I knew then what I know now.
Presented by the
Serious Play Conference
seriousplayconf.com
at
Orlando,
University of Central Florida,
UCF,
July 24-26, 2019
How to efficiently build great products in a startupRoger Dudler
There are many ways to build a software product, but it’s quite hard to find the balance between a sustainable technical foundation, product innovation, implementation speed and prioritization of features. While having thousands of customers in a SaaS market, a start-up might soon have enterprise customers with special needs to take care of. This involves a lot of potential challenges – a tough journey.
In this workshop, you’ll learn about Frontify’s tactics on software product management, pitfalls and learnings as well as practical advice on tools, recruiting and more. Your business-related and technical questions will be answered by the Founder & CTO of Frontify, a fast-growing St. Gallen-based start-up.
Andrew Lukianenko: Role of Project Manager in tech startups (UA)Lviv Startup Club
Andrew Lukianenko: Role of Project Manager in tech startups (UA)
UA Online PMDay 2024 Winter
Website – www.pmday.org/online
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
We know the world changes and, in order to be competitive, so must your software. That’s why we invented continuous validation.
In this presentation we discuss how we came to the conclusion that continuous validation is urgently needed, where and when it should take place and how it works.
We think there is no need to have a discrepancy between building the right things and doing this the right way at the same time.
Installing and inputting Yoast SEO fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Money Maker Club – von Gunnar Kessler digital.
Growth in unexpected places
1. Growth in Unexpected Places
“How to Recruit and Launch a Growth Team at an
Enterprise Business”
Thibault Imbert,
Head of Growth, Adobe Spark
@thibault_imbert
2. Who is this guy?
Started as a web designer
Developer
Technical sales
Product Manager
Growth
13. We all care about
Growth!
Release/Launch
What we saw
14. We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
What we saw
15. We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
Revenue
Activation
Retention
Acquisition
What we saw
16. We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
We all care about
Growth again!
Revenue
Activation
Retention
Acquisition
What we saw
17. 1.0 attempt
Any ETA on the new
instrumentation?
PM/PMM
We have these
features for the June
release first
This will have to go on
the backlog
PM
EM
Product
34. Growth Product
2.0 attempt
We have code ready
we need to checkin
We have this
experiment we would like
to run!
PM
Engineer
Who are you? Let me
see your code
Great! Do you
have resources to make it
happen?
PM
Engineer
35. Challenges with a separate team
Why are you in my code base?
Why do you get to take short cuts?
We are already planning on doing this!
That’s not how we work!
47. Process
Ship
(soft launched)
Ship Meeting
(stakeholders signoff)
Experiment Plan
(control vs variant, baseline,
metric)
Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Backlog
(sprint planning, link to
experiment)
48. Process
Experiment
Results Review
(what did we learn)
Ship
(soft launched)
Ship Meeting
(stakeholders signoff)
Experiment Plan
(control vs variant, baseline,
metric)
Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Backlog
(sprint planning, link to
experiment)
62. Summary
It starts with organic retention
Start small, show some early wins
Focus on numbers, not tech
Build a squad, not a team
Mindset > Skills
Ideate, prioritize and move the numbers!
Spread the culture