An introductory lecture in ideological analysis of media, covering works of Marx, Gramsci, Adorno & Horkheimer, Hall, given to BA-1 students at the Erasmus University Rotterdam
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
An introductory lecture in ideological analysis of media, covering works of Marx, Gramsci, Adorno & Horkheimer, Hall, given to BA-1 students at the Erasmus University Rotterdam
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
A Level Media Studies (Daily Mail) How to analyse newspaper front pagesBryan Langley
A companion presentation to this video https://youtu.be/w60DWBNRLsc analysing how newspapers (Daily Mail) present a particular view of a story - spin, bias, language analysis.
A Level Media Studies (Daily Mail) How to analyse newspaper front pagesBryan Langley
A companion presentation to this video https://youtu.be/w60DWBNRLsc analysing how newspapers (Daily Mail) present a particular view of a story - spin, bias, language analysis.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. Introduction
Ethnicity is an affiliation resulting from racial or cultural ties e.g.
African-Caribbean, Latino, Arab, Asian communities.
Countries such as Britain and America are multicultural societies
and ethnic minority groups are forefront in their use of media
but are those realities mimicked in their media? Statistically
speaking, that is not the case.
The positive portrayal of people of color is crucial so that people
are aware of diversity, but also appreciate and celebrate that
diversity. Though less frequent for members of minority groups,
to see a face or body that looks like your own is powerful in its
effect to simply validate you as a worthy human being.
White boys see lots of white boys and men in the shows they
watch. And, not just that, but they regularly see these characters
and actors in positive, powerful, and central roles. This is less so
the case for other kids.
Though things have changed, and are continuing to change,
there is still much work to be done until we stop seeing
systematic underrepresentation and hearing about “the First
African-American X” or “the First Woman to Y.”
3. Key ways in which ethnic minorities are
represented within the media
Underrepresented
Represented in a stereotypical way
Represented negatively
As criminals
As a threat
As culturally abnormal
As unimportant and invisible
As dependent
4. Underrepresentation and Stereotyping
• Hollywood has a history of not integrating minority roles into their media despite racial diversity. In order
to avoid casting people of color Hollywood has often opted to racist practices such as black face in a
historical movie The Birth of a Nation based on the KKK, portraying black characters as buffoons whose
only goals in life are to try and sleep with white ladies and evade the ever-persistent Ku Klux Klan.
• Another example is yellow face in Breakfast at Tiffany’s random, inconsequential character of a bumbling,
annoying Japanese neighbor played by a white man.
• White washing is a practice of replacing non-white characters with white actors. An example of this is the
live action movie of Avatar: the Last Airbender. While the cartoon consisted entirely of Asian ethnicities,
the movie had a predominantly white cast.
5. Stereotypes and misrepresentations can be dangerous as the representation that is constructed by
the media is often the only experience some audiences will have. Viewers of American television
shows and films, for example, are far more likely to see Latinos play maids and gardeners than
lawyers and doctors. Furthermore, Hispanic men and women have both been sexualized in
Hollywood. Latino men have long been stereotyped as “Latin Lovers,” while Latinas have been
characterized as exotic, sensual vamps.
In classic cinema, Arabs were often depicted as belly dancers, harem girls and oil sheiks. When
Native Americans aren’t being depicted as silent, stoic types in film and television shows, they’re
depicted as bloodthirsty warriors out to spill the white man’s blood and harm white women. While
the black best friend isn’t a maid or nanny, she typically functions to help her white friend, normally
the protagonist of the show, transcend difficult circumstances.
Though Asian Americans have lived in the U.S. for generations, there is no shortage of Asians
speaking broken English and practicing “mysterious” customs on both the small and big screen.
6. Media is also dominated by white actors and their stories. Friends, although set in New York, one of
the most racially diverse cities of U.S, yet all of the main characters were white. In fact, almost all of
the secondary and minor characters were also white.
In recent years however, there has been some developments where ethnic groups have landed in
roles which are based on their individuality rather than stereotypes. For example, a black actor John
Boyega, being cast in multi million dollar franchises such as Star Wars and Pacific Rim. There have
also been television shows with predominantly black casts e.g. The Get Down and Latino casts e.g.
Jane the Virgin.
7. Ethnic Minorities are Criminals, a Threat, Moral Panics
Black crime & violence is the underlying theme in media news coverage.
Van Dijk has found the following to be common ways in which Black people are portrayed via the
tabloid newspapers: criminals, organized gangs, push drugs, violently defending urban territories.
Akinti has made similar findings in the television. He believes television reflects an inaccurate view
of Black life, with over-emphasis on gun crime.
Agbetu has found the following common portrayals of Black people: involved in criminality
(perpetrators), involved in sport Involved, and in entertainment.
Watson (2008) Racial profiling, unjust arrests of black people, seen as potential criminals.
8. Non-violent protests done by ethnic groups such as Black Lives Matter movement against increasing
police brutality in America is violence and wrong whereas white people burning property after lost
games and neo Nazis and KKK protests are freedom of speech.
The media coverage of the 9/11 attacks in the US & the 7/7 attacks in Britain have greatly
contributed to the idea that people should be afraid of Muslims; although it is fair to say that even
before these events Islam was often demonized by the media as being a threat to Western way of
life. Increased hate crimes against Muslims.
Similar treatment by the media to immigrants. Often portrayed as coming to Britain or America to
abuse the welfare state & claim benefits or to steal their jobs.
9. Future of Ethnic Representation
Change is happening, progress is there but we’re not there yet.
The paramount factor is that these TV series, films or whatever shows maybe, are created as a
money-maker, the scripts they were based on was due largely to attract as many audience as
possible, so since white population still accounts for almost two-thirds of the whole, this
phenomenon may not change dramatically in the short-term. The problem is that American media is
motivated by consumerism and the almighty dollar; that dollar is driven by marketers and marketers
are driven by limited analytics and demographics about television media.
Equal opportunity in media careers will lead to equal and fair representation in media itself. More
people working, media is diverse, more ideas being shared.
Audiences are also producers now, capable of bringing change.