Motion Graphics and Sound Design

1. By Julia Davi, Anthony DeRose, Samantha Doornebos, and
Jazmine Echevarrria
Nudging Consumers Into Making
Better Life Choices

2. Science Behind Nudge Design
-Neuroscience
-Behavioral Economics
-Cognitive Psychology
-Anthropology
FA 102c Julia, Jazmine, Samantha, Anthony

3. Rationalization vs. Advertising
-Advertising manipulates the
consumers decision making with
emotion.
-Emotion > Rational Thoughts
FA 102c Julia, Jazmine, Samantha, Anthony

4. Creating Cohesive Brand Stories
-Establish emotional
connection to brands
-Build onto there “Our Story”
- Emotional connection with
consumers = Loyalty
FA 102c Julia, Jazmine, Samantha, Anthony

5. Persuasive Design
-Intent: to change a person’s
mind
-In the process of being
developed
-Not always effective
FA 102c Julia, Jazmine, Samantha, Anthony

6. Default Bias
-Primary choice prevents
alternative option consideration
FA 102c Julia, Jazmine, Samantha, Anthony

7. Default Bias (continued)
-Seeing cake first, choosing cake
-Ignoring options that follow
FA 102c Julia, Jazmine, Samantha, Anthony

8. Default Bias (continued)
-Most ideal food arrangement
-Vegetables clumped & in front
-Sweets clumped & in back
FA 102c Julia, Jazmine, Samantha, Anthony

9. Benevolent Paternalism or Big Brother
-Terms defined as
persuasive design
-Making rationalized
choices
-Implements creative
outcomes
FA 102c Julia, Jazmine, Samantha, Anthony

10. Variety of choices
- Ignore what you know
- Participate openly and
collectively
- Quietly manipulate behavior
- Anticipates next question
FA 102c Julia, Jazmine, Samantha, Anthony

11. Persuasive Techniques
- Corporate interests & preferable outcomes = profitability
- Corporate social responsibility
- Public ethical framework
FA 102c Julia, Jazmine, Samantha, Anthony

12. Climate Change Project
-People voted from “alarmed”
to “dismissive”
-18% voted alarmed
FA 102c Julia, Jazmine, Samantha, Anthony

13. Believers
-Problems need
solutions
-Want change
-International treaty
-Regulate CO2
FA 102c Julia, Jazmine, Samantha, Anthony

14. Vs. Non Believers
-Taking action
-We don’t have the whole
solution
FA 102c Julia, Jazmine, Samantha, Anthony

15. Overall Moral of Persuasive Design
-Facts can alter attitude
-Does not affect a change in
behavior
FA 102c Julia, Jazmine, Samantha, Anthony

16. Alternative Packaging Nudge Design
-Nudging people to pick
vegetables and healthier food.
FA 102c Julia, Jazmine, Samantha, Anthony

17. Healthy Checkout Options Nudge Design
Nudging people to choose a
healthy snack with their meal
instead of candy.
FA 102c Julia, Jazmine, Samantha, Anthony

18. Nudging people to switch to
healthier alternatives
Great way to monitor food
consumption
Snack Swap App Nudge Design
FA 102c Julia, Jazmine, Samantha, Anthony

19. Vending Machine Nudging Design
Nudging people to buy a
reusable water bottle over the
plastic ones offered in other
vending machines.
FA 102c Julia, Jazmine, Samantha, Anthony

20. Vending Machine Nudging Design (con’t)
Nudging people to use an app
with the reusable water bottles
to find where water fountains
are located. Also have a feature
to track how much water they
drink in a day.
FA 102c Julia, Jazmine, Samantha, Anthony

21. Thank you.
FA 102c Julia, Jazmine, Samantha, Anthony