Stepping Up to the Next LevelEvolving Washington County’sEconomic Development Mission
Evolution of Washington County EDC
2009 HighlightsProvided $300,000 in gap funding to Washington County businesses via the County’s Revolving Loan Fund
  Kesslers Diamond Center, Germantown
  Matenaer Corporation, West Bend
  Pouch Converting Technologies, Richfield
$5.4 million in new investment
Business mentoring & networking program
County-wide business retention survey of over 700 local businesses
10 business opportunities & issues seminars
Promotional video “Business Ready, Life Ready”Outcomes Since Hiring New Executive DirectorForged the first countywide program anywhere in the state for allocating Recovery Zone Facility Bonds to private businesses
Conducted 79 in-person meetings and outreach
Secured $100,000 in gap funding for a Germantown manufacturer
Finalizing $25,000 in a training grant for a Richfield company
Developed a “next level” solution for upgrading EDWC information technology to meet organization’s more intensive IT needs2010 Committee ActivityCommitteesSample 2010 WorkAgribusinessBusiness retention & expansionExecutiveMarketingMember / Investor relationsHealthcareRevolving loan fundWorkforceDevelop specific tactics for new 3-year strategyBusiness mentoring programWebsite revamp / upgradeCap extension for RLFHealthcare seminar seriesMiddle skills programValue-added agricultural opportunities
Fresh ObservationsStrengthsWeaknessesCommittee structureExperienced & committed leadership on Board & committeesSolid foundations provided during start-upResponsive and proactive orientationInnovative and open-source in approachGoals difficult to measure…accountabilityRisk of losing purpose in trying to be “all things to all people”Some businesses have difficulty articulating a value propositionNarrow funding streams
Fresh ObservationsOpportunitiesThreatsRich in social capital
Widespread support for utilizing competitive power of a county-wide approach

Stepping Up To The Next Level 2010

  • 1.
    Stepping Up tothe Next LevelEvolving Washington County’sEconomic Development Mission
  • 2.
  • 3.
    2009 HighlightsProvided $300,000in gap funding to Washington County businesses via the County’s Revolving Loan Fund
  • 4.
    KesslersDiamond Center, Germantown
  • 5.
    MatenaerCorporation, West Bend
  • 6.
    PouchConverting Technologies, Richfield
  • 7.
    $5.4 million innew investment
  • 8.
    Business mentoring &networking program
  • 9.
    County-wide business retentionsurvey of over 700 local businesses
  • 10.
    10 business opportunities& issues seminars
  • 11.
    Promotional video “BusinessReady, Life Ready”Outcomes Since Hiring New Executive DirectorForged the first countywide program anywhere in the state for allocating Recovery Zone Facility Bonds to private businesses
  • 12.
    Conducted 79 in-personmeetings and outreach
  • 13.
    Secured $100,000 ingap funding for a Germantown manufacturer
  • 14.
    Finalizing $25,000 ina training grant for a Richfield company
  • 15.
    Developed a “nextlevel” solution for upgrading EDWC information technology to meet organization’s more intensive IT needs2010 Committee ActivityCommitteesSample 2010 WorkAgribusinessBusiness retention & expansionExecutiveMarketingMember / Investor relationsHealthcareRevolving loan fundWorkforceDevelop specific tactics for new 3-year strategyBusiness mentoring programWebsite revamp / upgradeCap extension for RLFHealthcare seminar seriesMiddle skills programValue-added agricultural opportunities
  • 16.
    Fresh ObservationsStrengthsWeaknessesCommittee structureExperienced& committed leadership on Board & committeesSolid foundations provided during start-upResponsive and proactive orientationInnovative and open-source in approachGoals difficult to measure…accountabilityRisk of losing purpose in trying to be “all things to all people”Some businesses have difficulty articulating a value propositionNarrow funding streams
  • 17.
  • 18.
    Widespread support forutilizing competitive power of a county-wide approach
  • 19.
    Diverse & strongbusiness community
  • 20.
    Job creation byexisting businesses
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    “Bullwhip Effect” (WSJ2/27/10) ParochialismLingering economic uncertaintyRegulatory climatePending labor shortagePublic sector budget shortfalls and structural challengesMidwest identity among young workers (Richard Florida)
  • 24.
    Who makes upour business community?Source: www.youreconomy.org
  • 25.
    Who’s creating thejobs?Milwaukee MSAWashington CountySource: www.youreconomy.org
  • 26.
    Rethinking Economic DevelopmentGraphicthanks to Edward Lowe Foundation
  • 27.
    Existing business developmentTargetedbusiness attractionQualified start-up / small business supportNext Level Focus for EDWC“Delivering higher levels of meaningful results through focus on three core economic development functions”
  • 28.
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    Step 1: Developa 3-Year Strategy
  • 30.
    Step 2: IDand Exploit Select Niches
  • 31.
    Step 3: Deepenour B2B ToolboxSingle point for addressing your business development needs:Experienced consulting for entrepreneurs & businesses to facilitate development projectsLiaison to government, education and NGO development and workforce solutionsIncentive negotiation & financial packagingGap financing (local, state, & federal support)Project management (currently special purpose)Public relations
  • 32.
    B2B Today: GapFinancingWashington County revolving loan fund (RLF)Tax increment financing (TIF)State loan fundsState tax creditsTax exempt bond funds (RZFB, Midwest Disaster Area, Revenue and Industrial bonds)SBA 7(a) / 504 guarantees, ARC, linked deposit fundsVenture and angel equity investmentGrants (planning, training, & special purpose)Federal: SBA, EDA, HUD, EPA, USDA, Export-Import BankSale leasebacksTax abatements (unconstitutional in WI)Utility rate incentives and grant programs
  • 33.
    B2B Products: EconomicGardeningEconomic GardeningEconomies are driven by entrepreneurs
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  • 37.
    Focuses on 80/20rule: strategy, market dynamics, marketing, teams, finance
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  • 39.
    Niche-focusedOur Futures areShared…Thank you EDWC investors. YOU are the key to our success today and tomorrow. Not yet an investor? Join a team of people and businesses growing Washington County’s economy. We invite you to sign up today. The next generation is counting on you!Economic Development / Washington County2151 North Main Street | West Bend, WI | 53090(262) 335-5769 | info@businessreadywi.orgwww.businessreadywi.org