Stephen Davis' quote on sales channels

•

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A superior product will not necessarily win if it has poor distribution and customers cannot access it, as a product with better distribution will win over it instead. While this may not seem fair, it is the reality according to Stephen Davis, Managing Director of CXO Advisory Group.

A product with better
distribution will always
win over a superior
product with poor
distribution or customer
access. It’s not fair. It’s
not right. But it’s reality!
Stephen Davis
Managing Director,
CXO Advisory Group
“
”

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Stephen Davis' quote on sales channels

1. A product with better distribution will always win over a superior product with poor distribution or customer access. It’s not fair. It’s not right. But it’s reality! Stephen Davis Managing Director, CXO Advisory Group “ ”