Secrets to Maximizing Your Marketing ROI: Aligning Sales and Marketing
Are your sales and marketing teams working together or are they at war with each other? In today’s tough economy, business can’t afford to expend resources, time or money pursuing opportunities that will not result in revenue. Shrinking budgets, lengthening sales cycles and marketing programs that don’t work are frustrating your sales teams more than ever before. Aligning these organizations can offer you the greatest opportunity to yield better quality leads from your marketing efforts, shorten the sales cycle, close more business and reduce marketing costs. Good working partnerships between these organizations serve as the foundation for profitable revenue growth.