Social Meta Optimization
Presented by @tonyzeoli
Founder,@dswks
https://tonyzeoli.com
https://digitalstrategyworks.com

@tonyzeoli
• Founder, Digital Strategy
Works - @dswks
• Digital Strategy Coach -
@mtnbizworks
• Co-organizer of
@wordpresschill MeetUp
• WordPress, Social Media,
SEO, Digital Strategy, Content
Marketing, Email Newsletter
Marketing, Ecommerce,
Analytics
• B.S. Digital Communications
and Media from NYU

Boosted Post

What is “social meta
optimization”?
• An aspect of social media optimization.
• Social media optimization:
• connect social media accounts in cohesive,
consistently branded network pointing your
potential customers where you want them to go.
• SMO Pros employ strategic, multi-point process
to build a successful SMO foundation, boost
SEO, and drive more potential customers to your
site.
https://campfiredigital.com/what-is-social-media-optimization/

What it is not• Social SEO not a “ranking signal” today (but could be in
future). Links from Facebook, Twitter, Google+ do not
increase your page rank or help you land higher in
search.1
• Google views Twitter and Facebook posts as “pages” but
has low confidence in their “authorship,” which is very
important to search.
• Google crawler is finite and cannot crawl social “pages”
(posts, tweets) as they change over time. Even Google
has a limit. Cannot index trillions of posts, so takes
representative sample.
• Sites with “high social engagement” are usually great
sites anyway and generate high quality back links
organically.

Intent
• Ensuring the social posts you
create are optimized.
• Title
• Description
• Site
• Image, Video

• Publish rich content to
social media hubs
• Drive interactions back to
website landing page,
product page, home page,
etc.
Social Objects

Facebook Open Graph
• The Open Graph protocol enables any web page to
become a rich object in a social graph. For
instance, this is used on Facebook to allow any web
page to have the same functionality as any other
object on Facebook.
• All social networks use Open Graph tags to convert
links into objects that can ultimately be shared.
• Learn more https://OGP.me

Basic Metadata
https://OGP.me

Publishing Objects

What you need
• WordPress: https://wordpress.org
• Social Meta module included in All in One SEO Pack:
https://wordpress.org/plugins/all-in-one-seo-pack/
• Sharing module included in JetPack:
https://wordpress.org/plugins/jetpack/
• Facebook Developers Portal: https://developers.facebook.com/
• Facebook Developers Debugger:
https://developers.facebook.com/tools/debug/sharing/
• Twitter Debugger:
https://dev.twitter.com/docs/cards/validation/validator

AIOSEO Pack Social Meta
• Download All in One SEO Pack
• Enable and Configure Social Meta Settings in
AIOSEO Pack
• Add your Facebook ID: Use:
https://findmyfbid.com/
• Create an App at developers.facebook.com and
obtain your Facebook App ID. Add your App ID.

AIOSEO Social Meta
• Adds social meta management for:
• Posts
• Pages
• Products
• Post Types
• Taxonomies

AIOSEO Social Meta
Knowledge Base
• https://semperplugins.com/documentation/social-
meta-module/

Social Meta Panel

JetPack Publicize & Sharing
• Download JetPack and enable Publicize &
Sharing.
• Connect your social networks.

JetPack Sharing

JetPack Publicize

`

Show & Tell
• Walk through of how to manage social meta for a
post
• Discuss Object Types
• Discuss Twitter Card
• Use of photo or video in a social share

References
1.Does Social Media Affect SEO? Matt Cutts Answers
by Traphagen, Mark, 7 June 2016, online, Internet,
Source: https://www.stonetemple.com/googles-matt-
cutts-understanding-social-identity-on-the-web-is-
hard