Presented by Annabelle Mortensen and Stephanie Anderson at the PLA 2016 Conference.
Content strategy and user testing are buzzwords from the online realm, but these principles can be just as useful for practitioners of old-school collection development. Tear out some pages from the digital librarian’s playbook and learn how user interviews, evaluative research, A/B testing, and other fast, inexpensive UX techniques can revolutionize your approach to collection management.
At the end of this session, participants will:
1: Understand the basic principles of content strategy and user research.
2: Be able to identify myriad ways to put these methods into practice at your library.
3: Learn how to apply specific, scalable UX techniques to collection management.
Emerging a Content Strategy from User ResearchScott\ Bryant
Presented at UX Australia 2010.
http://www.uxaustralia.com.au/conference-2010/
Emerging a Content Strategy from User Research
http://www.uxaustralia.com.au/conference-2010/emerging-a-content-strategy-from-user-research
For a long time we have been repeating the mantra “Content is King” but how much of our UX work actually has impact on content?
User research is excellent at identifying user needs and information seeking, sharing and consumption behaviour however clients, stakeholders and development teams (and even UX professionals) tend to concentrate on testing and recommending solutions to design, navigation, interaction, and technology problems. Even after user research has discovered content “opportunities” what is the transition or deliverable that needs to occur for the research to activate a content strategy. How many of us actually test “content prototypes” with users or have sophisticated content measurement tools? How influential can we be with our clients “the content experts”?
In this presentation Scott Bryant of News Digital Media (NDM) will explain how the NDM USiT team are trying to understand and test content consumption. He’ll share some insights gained from interviewing the people “who make content” happen in both news and product focused contexts and the practicalities they face when considering content strategy and using user research inputs. He’ll also discuss approaches to being influential with the content experts and ask you to share some of your content strategy tips.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
Everything You Always Wanted to Know About Content StrategyEthan Machado
The document provides an overview of content strategy from multiple perspectives:
- It discusses content strategy as understanding user and brand needs, and taking a clinical approach to organizing content.
- Content strategists are described as masters of organization, empathy, and rhetoric who use user research and testing.
- An audit process is outlined as inventorying a site, reviewing against standards, and providing recommendations.
- The relationship between content strategy and other disciplines like design, development and marketing is explored.
Emerging a Content Strategy from User ResearchScott\ Bryant
Presented at UX Australia 2010.
http://www.uxaustralia.com.au/conference-2010/
Emerging a Content Strategy from User Research
http://www.uxaustralia.com.au/conference-2010/emerging-a-content-strategy-from-user-research
For a long time we have been repeating the mantra “Content is King” but how much of our UX work actually has impact on content?
User research is excellent at identifying user needs and information seeking, sharing and consumption behaviour however clients, stakeholders and development teams (and even UX professionals) tend to concentrate on testing and recommending solutions to design, navigation, interaction, and technology problems. Even after user research has discovered content “opportunities” what is the transition or deliverable that needs to occur for the research to activate a content strategy. How many of us actually test “content prototypes” with users or have sophisticated content measurement tools? How influential can we be with our clients “the content experts”?
In this presentation Scott Bryant of News Digital Media (NDM) will explain how the NDM USiT team are trying to understand and test content consumption. He’ll share some insights gained from interviewing the people “who make content” happen in both news and product focused contexts and the practicalities they face when considering content strategy and using user research inputs. He’ll also discuss approaches to being influential with the content experts and ask you to share some of your content strategy tips.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
Everything You Always Wanted to Know About Content StrategyEthan Machado
The document provides an overview of content strategy from multiple perspectives:
- It discusses content strategy as understanding user and brand needs, and taking a clinical approach to organizing content.
- Content strategists are described as masters of organization, empathy, and rhetoric who use user research and testing.
- An audit process is outlined as inventorying a site, reviewing against standards, and providing recommendations.
- The relationship between content strategy and other disciplines like design, development and marketing is explored.
The document discusses the relationship between content strategy and publishing. It argues that content strategy mirrors the editorial process used in publishing. Content strategists combine skills from writing, editing, and publishing to think holistically about what users see on a website. The document then outlines how content strategists can provide support across various roles in a publishing organization's masthead, such as by creating style guides, editorial strategies, workflows, and more. It concludes that content strategy and publishing have an affinity as they both focus on content and use similar tools and language.
Presentation as part of the New Media Symposium at Pratt Institute: April 25, 2009.
Presentation includes content strategy role description, common deliverables and how to get into the business.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.
BEA Content & Digital Conference Leading Readers to Your Children's and YA Co...Bowker
Originally presented at BEA, covers recommendations for metadata and content marketing to reach children and young adults. Includes BISAC, levelling, and discovery.
This document discusses the importance of digital content strategy and marketing. It begins by introducing the author and his background in digital content. It then summarizes key aspects of content strategy, content marketing, and intelligent content based on experts in each area. The document stresses that attention is the new currency and content should be tailored to the audience. It notes that many teams are involved in content creation and coordination is important. Finally, it provides an example of how content strategy and content marketing can work together to identify content gaps, create new assets, and amplify engagement.
Predicate | The Elements of Editorial StrategyBucket Holdings
This document introduces the concept of editorial strategy as a way to develop editorial content as a product. It discusses how content strategy has evolved from publishing and the need to treat editorial content as an asset. The value of editorial content fluctuates but curation remains important. Editorial strategy uses three tools - a style guide, editorial calendar, and product strategy - to plan and manage content after launch. It provides an example of how editorial strategy helped a real estate site engage audiences with hyperlocal editorial content products.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Six Steps for Building a Government Content StrategyErin Norvell
Do you work in a large government agency and wonder if your content is effective? Are you struggling to coordinate content across various levels of the organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information.
Adapted from an earlier cross-industry version, this edition was specifically created for government agencies. The steps are divided into work to be completed by the global brand (leadership level), by the subunits (topic-specific groups), or through a collaborative effort between both groups.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Content Planning Guide - Centerline Digital - Content Marketing - 100713Centerline Digital
The document provides a guide for content planning by walking through questions in five key areas: audience, message, content type, distribution, and measurement. It advises starting the planning process by defining the goal and audience. The guide then prompts the user to consider questions about crafting the right message for the audience, choosing an appropriate content type, selecting distribution channels, and establishing metrics for measuring success. It emphasizes quantity is not as important as quality and that content should help people take action.
Content Strategy Academy Presentation SlidesHarvardComms
The document provides tips and best practices for writing content in a digital context. It recommends using short sentences of 15-20 words on average, using bulleted lists to break up long pieces of information, and using active voice to increase comprehension and clearly state who is responsible for actions. The document also discusses research on how people interact with content online, scanning pages and barely scrolling, emphasizing the need for brevity and clear organization of information.
Successful content with a metrics driven approachKevin Nichols
We hear all the time that ‘content is king.’ But if this really is the case, how do we prove it? And how do we continue to improve content and our solutions around it?
For organizations that publish content, metrics and key performance indicators (KPI’s) must prove the worth of content practices and solutions to management teams and decision makers. But ROI is not just about more products being sold, conversions of customers or operational efficiencies gained. In this webinar, learn how to access the appropriate metrics, analytics and KPI’s necessary to make your content useful and intelligent.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
The document discusses content types, which define standardized kinds of information entities and their structure. Content types are important for search, cross-linking, consistent presentation, and reuse of content. The document examines key considerations for defining content types such as elements, metadata, workflows, lifecycles, relationships, and rules of operation. It provides examples of real content types and checks for properly identifying content types. Overall, the document emphasizes how defining the right content types leads to better organization and findability of information.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
As content professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate.
Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
How to Develop a User-centered Content StrategyWendy Stengel
This document outlines steps for developing a user-centered content strategy, including determining user and organizational goals, inventorying existing content, identifying content gaps, prioritizing new content needs, and establishing an ongoing process for content governance. The presentation was given by Wendy Stengel and covered topics such as defining users, validating user understanding, determining objectives, analyzing the "sweet spot" of overlapping user and organizational goals, auditing current content, and prioritizing the filling of content gaps.
Let Your Conscience Be Your Guide: Taming Online Research Guides at the NCSU ...Lillian Rigling
Presented at the 2017 LAUNC-CH Conference on March 13, 2017 by Lillian Rigling & Andreas Orphanides
[https://goo.gl/54nvek]
Online research guides are a common feature of the academic library’s web presence, but their design is often at odds with typical users’ information-seeking behavior, which centers around automated discovery tools and just-in-time information access. We present an early report on our work to revisit online guides creation at the NCSU Libraries, with a goal of making guide content easier to maintain and more compatible with current best practices in web content creation. Our project includes a comprehensive review of existing guides content; a plan for elevating and enhancing discoverability of core guides; establishment of best practices for guide creation; and novel changes to site architecture (currently being developed) that continue to provide the freedom to create open-ended content as needed.
The document discusses the relationship between content strategy and publishing. It argues that content strategy mirrors the editorial process used in publishing. Content strategists combine skills from writing, editing, and publishing to think holistically about what users see on a website. The document then outlines how content strategists can provide support across various roles in a publishing organization's masthead, such as by creating style guides, editorial strategies, workflows, and more. It concludes that content strategy and publishing have an affinity as they both focus on content and use similar tools and language.
Presentation as part of the New Media Symposium at Pratt Institute: April 25, 2009.
Presentation includes content strategy role description, common deliverables and how to get into the business.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.
BEA Content & Digital Conference Leading Readers to Your Children's and YA Co...Bowker
Originally presented at BEA, covers recommendations for metadata and content marketing to reach children and young adults. Includes BISAC, levelling, and discovery.
This document discusses the importance of digital content strategy and marketing. It begins by introducing the author and his background in digital content. It then summarizes key aspects of content strategy, content marketing, and intelligent content based on experts in each area. The document stresses that attention is the new currency and content should be tailored to the audience. It notes that many teams are involved in content creation and coordination is important. Finally, it provides an example of how content strategy and content marketing can work together to identify content gaps, create new assets, and amplify engagement.
Predicate | The Elements of Editorial StrategyBucket Holdings
This document introduces the concept of editorial strategy as a way to develop editorial content as a product. It discusses how content strategy has evolved from publishing and the need to treat editorial content as an asset. The value of editorial content fluctuates but curation remains important. Editorial strategy uses three tools - a style guide, editorial calendar, and product strategy - to plan and manage content after launch. It provides an example of how editorial strategy helped a real estate site engage audiences with hyperlocal editorial content products.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Six Steps for Building a Government Content StrategyErin Norvell
Do you work in a large government agency and wonder if your content is effective? Are you struggling to coordinate content across various levels of the organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information.
Adapted from an earlier cross-industry version, this edition was specifically created for government agencies. The steps are divided into work to be completed by the global brand (leadership level), by the subunits (topic-specific groups), or through a collaborative effort between both groups.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Content Planning Guide - Centerline Digital - Content Marketing - 100713Centerline Digital
The document provides a guide for content planning by walking through questions in five key areas: audience, message, content type, distribution, and measurement. It advises starting the planning process by defining the goal and audience. The guide then prompts the user to consider questions about crafting the right message for the audience, choosing an appropriate content type, selecting distribution channels, and establishing metrics for measuring success. It emphasizes quantity is not as important as quality and that content should help people take action.
Content Strategy Academy Presentation SlidesHarvardComms
The document provides tips and best practices for writing content in a digital context. It recommends using short sentences of 15-20 words on average, using bulleted lists to break up long pieces of information, and using active voice to increase comprehension and clearly state who is responsible for actions. The document also discusses research on how people interact with content online, scanning pages and barely scrolling, emphasizing the need for brevity and clear organization of information.
Successful content with a metrics driven approachKevin Nichols
We hear all the time that ‘content is king.’ But if this really is the case, how do we prove it? And how do we continue to improve content and our solutions around it?
For organizations that publish content, metrics and key performance indicators (KPI’s) must prove the worth of content practices and solutions to management teams and decision makers. But ROI is not just about more products being sold, conversions of customers or operational efficiencies gained. In this webinar, learn how to access the appropriate metrics, analytics and KPI’s necessary to make your content useful and intelligent.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
The document discusses content types, which define standardized kinds of information entities and their structure. Content types are important for search, cross-linking, consistent presentation, and reuse of content. The document examines key considerations for defining content types such as elements, metadata, workflows, lifecycles, relationships, and rules of operation. It provides examples of real content types and checks for properly identifying content types. Overall, the document emphasizes how defining the right content types leads to better organization and findability of information.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
As content professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate.
Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
How to Develop a User-centered Content StrategyWendy Stengel
This document outlines steps for developing a user-centered content strategy, including determining user and organizational goals, inventorying existing content, identifying content gaps, prioritizing new content needs, and establishing an ongoing process for content governance. The presentation was given by Wendy Stengel and covered topics such as defining users, validating user understanding, determining objectives, analyzing the "sweet spot" of overlapping user and organizational goals, auditing current content, and prioritizing the filling of content gaps.
Let Your Conscience Be Your Guide: Taming Online Research Guides at the NCSU ...Lillian Rigling
Presented at the 2017 LAUNC-CH Conference on March 13, 2017 by Lillian Rigling & Andreas Orphanides
[https://goo.gl/54nvek]
Online research guides are a common feature of the academic library’s web presence, but their design is often at odds with typical users’ information-seeking behavior, which centers around automated discovery tools and just-in-time information access. We present an early report on our work to revisit online guides creation at the NCSU Libraries, with a goal of making guide content easier to maintain and more compatible with current best practices in web content creation. Our project includes a comprehensive review of existing guides content; a plan for elevating and enhancing discoverability of core guides; establishment of best practices for guide creation; and novel changes to site architecture (currently being developed) that continue to provide the freedom to create open-ended content as needed.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you will use as part of your day to day work in IA.
Topics covered include the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you can use as part of your day to day work in IA.
Topics covered included the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
This is a free event recommended for those new to IA or looking for a refresher on fundamentals.
Following the event, Nomensa will be providing pizza and beers for delegates to enjoy and continue networking.
If you register, but are unable to attend, please give us 48 hours notice so we can reallocate your place.
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Not Just Any Content: Strategies for reaching your actual userLindsey Gates-Markel
Content is the core of any site. But to be effective, it needs to be useful for your particular audience. How do you know who your actual users are? What's the best way to perform a research phase, and when do you know when you've gathered enough details? How do you show your work for stakeholders once you're done? This session will answer those questions and walk you through tools and tactics for the development of content that arrives right on time for the people who need it most.
This document summarizes a presentation about changing leadership strategies for libraries. It discusses four main issues facing libraries: 1) whether users are finding needed resources successfully, 2) if libraries are organized for the 21st century, 3) if libraries are effectively engaging their communities, and 4) if libraries are using numbers strategically. It then provides more details on each issue and recommends strategies libraries can take to address the issues, such as differentiating themselves from Google, understanding user workflows, investing in persona development, and adopting agile project management practices.
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Deck I created for IEM 628: Product and Process Design and Development, Master of Science in Industrial Engineering and Management at Polytechnic University of the Philippines.
Topic assigned: Comprehensive Guide to Product Concept and Design
I used JUUL to illustrate the basic concepts of product design.
Last slide includes references used for this deck. Some text in slide 17 are not visible due to animation, sorry about that.
Thinking strategically about social mediaCILIPScotland
This document outlines an 11-step process for developing an effective content strategy and social media plan for an organization. The steps include aligning content with organizational goals, understanding your audience, creating audience personas, focusing on what the organization does best for content, budgeting time and resources, brainstorming content ideas, creating the content, making a content calendar, promoting the content, and measuring success metrics. The document provides details and examples for each step in the process.
This document outlines an agenda for a workshop on using personas to inform product strategy and design. The workshop includes four parts: generating ideas focused on persona needs, evaluating how well current and planned features fit each persona, understanding individual experiences through each stage of a customer journey, and creating organizational buy-in by mapping personas to existing market segments. The workshop employs exercises where participants work in teams to apply the personas and complete the activities, then report back to share their work. The goal is to demonstrate how personas can provide a common language and informed direction to help define and prioritize features, assess adoption likelihood, and create a unified understanding across an organization.
HXD 2019: Discovering Unmet Needs and New Solutions with Participatory DesignJennifer Briselli
Participatory design is an approach that involves stakeholders in the design process to better understand their needs. It fits within the discover phase of the design process, using activities like collages and creating "magic objects" to generate ideas. These methods provide insights that help uncover latent needs. Effective facilitation is key, by planning engaging activities and carefully documenting the outputs to analyze for themes and opportunity areas. The goal is to co-design with users to develop solutions that better meet their needs.
2. survey taking for target audience - AS Media Emma Leslie
This document provides guidance for students on conducting target audience research and surveys for their media studies magazine project. It discusses:
- The difference between quantitative and qualitative research methods and appropriate question types. Quantitative research uses structured questions and large sample sizes, while qualitative aims for an in-depth understanding using focused smaller samples.
- Suggestions for how to find the target audience such as reviewing existing research, designing relevant questions, and using a mixture of open and closed questions.
- Creative ways to actively search for audience information beyond just questionnaires, such as using social media, online surveys, focus groups and interviews.
- The importance of analyzing survey results through visualizations, written analysis of how the research enhanced audience
6 simple steps to convert site analytics data into valuable audience personas...Ian Robins
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital
Full post on Medium:
https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
Similar to Steal This UX: Improving Your Collection With Content Strategy and User Research (20)
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
11. Creating alignment
means: interviewing stakeholders, identifying
goals, creating a common understanding
like: ensuring staff is on board with the weeding
plan, making displays based on holds lists
12.
13. Providing assessment
means: examining existing content through
audits
like: evaluating circulation stats over time,
comparing collection to similar libraries,
reviewing booklists
14. Developing strategy
means: turning ideas into direction, deciding
how success is measured, planning for
maintenance over time
like: collection development policy changes,
creating budgets in response to use patterns
21. Observation
means: observe people in context of usage
like: watching a heavily browsed display or shelf
to see what patrons pick up and what they take
with them
22. Interviews
means: actually talk to people!
like: asking someone in the stacks how the
library can make browsing easier, or developing
a survey to learn where patrons get book
recommendations
23. A/B testing
means: creating multiple versions of a feature
and showing each to different users to see which
performs better
like: creating two shelf labels for two sets of
DVDs and asking patrons at the circ desk for
their opinion on which is easier to read
24. Card sorting
means: to help structure information, ask users
to put words in logical groups
like: rather than renaming sections based on
what staff calls them, asking a group of patrons
to sort book titles into groups and seeing what
happens
25. Analytics
means: stats!
like: How many patrons recommended a book to
us this month? How many book groups did we
host? How many patrons asked where the new
DVDs are?
26. UX questions you can apply
to anything:
Who is this for?
What problem does it solve for them?
How do we know they need it?
How do they access it?
How can we test this?
27. Core UX ideas anyone
can use in their work:
Strive for alignment.
Question your assumptions.
Work small.
Only research/test things that support specific
decisions.
People want what they want, not what you
want.
36. Recap!
-Strive for alignment.
-Question your assumptions.
-Work small.
-Only research/test things that support
specific decisions.
-Remember people want what they
want, not what you want.
37. Just Enough Research by Erika Hall
The Elements of Content Strategy by Erin Kissane
Lean UX: Applying Lean Principles to Improve User
Experience by Jeff Gothelf with Josh Seiden
Rocket Surgery Made Easy: The Do-It-Yourself Guide to
Finding and Fixing Usability Problems by Steve Krug
Read more …
38. Useful, Usable, Desirable: Applying User Experience
Design to Your Library by Aaron Schmidt and
Amanda Etches
UK Government Digital Service Design Principles:
https://www.gov.uk/design-principles
And more …
I realize the title should have referred to user research, not testing. Tempted to change it for the program.
I changed it! We can always say it was a little A/B testing on our part ;)
I wonder if here, rather than the opening slide, would be a better place to talk about ourselves a bit—who we are and how we came to learn about this stuff.
Annabelle: RA/reference lib who joined library’s web redesign and social media team as content strategy coordinator b/c of journalism background. At first it was scary and foreign. Once I learned more about user experience tools and put them into practice, I realized how applicable it is to other areas of library, although sadly most staff members don’t know about it. Brought this UX mindset to collection development. One frigid Midwinter day began talking about this to Stephanie …
Great idea!
I’m the Assistant Director for Public Services at Darien Library, which is a library that has a UX department. One of my goals in my current position has been to try to make UX more accessible for everybody—as Annabelle and I discussed when we met last year, most people working on collection development (as well as public services) can learn a lot from UX, but the jargon and siloing in many libraries has made it hard for people to benefit from what is really, at its heart, just a set of tools.
Excellent question! Content strategy definitely sounds more like something you’d hear about in an article about Silicon Valley juicing start-ups and not at a public library conference.
Some libraries are beginning to rebrand collections as content. In the web world, this is the most common definition of content strategy, as defined by Halvorson, one of the pioneers in the discipline.
So really, when we talk about content strategy, what we’re talking about is knowledgable people picking stuff, organizing it, and making it easy to find.
You know, sort of like our profession has been doing for centuries.
https://www.flickr.com/photos/susannatron/4474968603
Rather than our jobs becoming obsolete because of content strategy, they are in fact more important than ever!
This is not a comprehensive list of all a content strategist does, but are some of the tools that are most useful
This helps your get your bearings and identify everyone’s role in the process. It also means that your users have as good of a sense of your goals as your staff.
You don’t want anybody to feel this way! That’s the role of content strategy.
Ugh, audits! Just pretend that says “circulation stats” and it will make more sense.
This includes figuring out what you’re going to measure, why that’s important (thanks to alignment and assessment phases), how you’re going to do it, and how you’ll evaluate it over time. By addressing these issues, you’ll stay focused on patrons and hopefully won’t waste your energy chasing useless objectives or data.
We’re using the terms user testing and research somewhat interchangeably here; testing is part of the umbrella of research.
Nick Disabato is a UX consultant (and library-school grad!) in Chicago
If you work for a library, I am guessing you spend some of your time being like WHAT IS WRONG WITH YOU PEOPLE and sometimes you might not even know whether you mean your co-workers or your patrons. User research combats that feeling and also means that you are working with facts, not emotions.
We all carry assumptions—why this genre circulates well but that one doesn’t, why this year’s winter reading club had more participants than last year, etc.,—but research helps you get more information to make better decisions. Then once you make a decision, keep getting information so you can continue refining and improving your work. The great thing about testing is that you usually don’t need anything fancy or expensive. You just need to know what your questions are and figure out how you’re going to test those questions to give you enough information to move forward. You also don’t need a huge pool of participants—usually a few people can give you enough information to begin moving forward. Small, simple tests are always best.
(does this work you think?) UX aligns to basic tenets for collections & RA--Ranganathan’s laws, Charlie Robinson’s “give ‘em what they want” etc.)
Again, not a comprehensive list—there are many other tools out there. But we’ve found this mix of both qualitative and quantitative tools most relevant to our work.
Yes, this can seem creepy. But it provides really helpful quantitative information.
It’s important to ask the right questions—open-ended, neutral, work best. There is a lot of good information on our reading list and elsewhere online about the right way to do interviews; for surveys Survey Monkey’s site has some great articles on crafting useful surveys. Interestingly, many UX practitioners frown upon using focus groups. One-on-one is best. If it’s in person, good to have to interviewers—one asking questions and the other observing and taking notes.
Card sorts can be open—where people sort and create their own categories, or closed—words are sorted into they categories they’ve been given. This can be really great for figuring out wording for signage, location codes, and catalog verbiage
We have a lot of these: circ, turnover, door count, reference questions, RA questions, etc. The key is to figure out how they’re useful—what information do they tell us? What questions to they trigger? What questions do they answer? Analytics also are a great tool for testing assumptions.
I keep a version of this taped above my desk.
Some core CS/UX ideas to adopt: (Not sure if this should be at the end, or mentioned now and then recapped at the end).)
Strive for alignment.
(Not necessarily consensus, but common understanding within your organization)
Question your assumptions.
(Don’t have evidence that validates what you just said/think? Then it’s an assumption. People LOVE having assumptions. )
Work small.
(Do just enough research. Keep tests small and feedback loops short. Tests need not be fancy; in fact, it’s best if they are fast and cheap. Just make sure you write a summary of what went down.)
Only research/test things that support specific decisions.
(Figure what it is you want to know and why, and test just that. Findings give you confidence in your decisions. And if findings are inconclusive, that’s okay too. Make a decision and keep testing.)
People want what they want, not what you want.
Popular Author Performance Summary (Fiction) – Analytics in action! Also a good example of creating alignment
First in Series – A/B testing example, observation/interviews as a secondary benefit
Hoopla circulations: Analytics + A/B testing (with patrons in mind!)
Collection Summit (creating organizational alignment in preparation of rehauling collection development plan)
Testing signage for new CDs (quick paper prototypes)
Testing new DVD labels (discussed options, made three prototypes, showed them to patrons and shelvers--have photo)
Figuring out if we were buying enough DVDs and DVDs (tracking holds through spreadsheet)
Figuring out if we were buying enough DVDs and DVDs (tracking holds through spreadsheet)
Also testing databases with users, although this has worked less well.
When you begin looking at collections through this lens, you’ll start seeing a number of possible applications with displays, booklists, advisory questionnaires, summer-reading planning, patron-driven acquisition, and more. It’s really about developing a user-centered mindset and learning about tools that can help you even further with that process.
A lot of people working with collections and RA really want to try new things, but find themselves in a position or a department where they get some resistance to those new things. We are hoping we’ve given you the tools, the language, and the confidence to implement a lot of the cool new ideas you’ve picked up at the conference.
Most of these resources focus on web UX, but they do a great job of discussing these tools in depth and will strengthen your understanding of user research. And even if you don’t work on websites you visit them, and it will provide a really fascinating view at what bad websites and apps do wrong. Plus they are all short.
I realize the title should have referred to user research, not testing. Tempted to change it for the program.
I changed it! We can always say it was a little A/B testing on our part ;)