Nicholas Covey - How Teens Use Media

•

7 likes•540 views

Nicholas Covey's presentation at the EJC Innovation - youth media and next generation classroom conference on 15 and 16 October 2009

News & Politics Business

How Teens Use Media Nic Covey Director of Insights The Nielsen Company

Nielsen is the world’s largest research company

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hype

Ephe · bi · phobia - noun The irrational fear of youth. (Gk, from Ephebos, youth and phobos, fear)

Myth 1 Teens use media – 10 screens at a time Reality: Teens are more likely than adults to use media one at a time

Myth 2 Teens are abandoning TV for new media Reality: Teens are watching more TV than ever

Myth 3 Teens are driving the growth of online video Reality: Teens watch less online video (but ads are engaging)

Myth 4 Teens are the most avid Internet users Reality: They browse less than half as much as a typical user

Myth 5 Teens only use their mobile for texting Reality: Okay, teens actually are pretty crazy about texting But…

Myth 5 (Cont’d) Reality: That’s not all they do on their mobiles Mobile Media Use by U.S. Mobile Users 13-17 Q1 2009 45% 43% 40% 37% 33% 32% 29% 29% 29% 28% 26% 26% 23% 18% 18% 17% 16% Pre-installed Game Ringtone Download Instant Message Mobile Internet Screensaver Download Picture Download Software Download Game Download Text Alert Email Video Messaging Content Upload Music Download Mobile Video Online Game Streaming Audio Location-Based Service

Myth 6 Teens don’t go to the movies anymore Reality: Teens are the biggest moviegoers of all

Myth 7 teens play games, but only the gory ones Reality: Teens don’t spend all their time shooting one another

Reality Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Day in the Life Movie Theater Went once in the past 5 weeks Mobile Web 1 in 3 used PC Games 1 in 10 played Console Gaming 25 minutes Newspaper 1 in 4 read Mobile video If they watched, watched for 13 minutes Online video If they watched, watched 6 minutes DVD 17 minutes Audio-Only MP3 Player 1 in 2 used Text-Messages 96 sent or received Internet 23 minutes DVR 8 minutes Video on an MP3 Player 1 in 4 watched Mobile Voice 6 minutes PC 52 minutes including applications TV 3 hours, 20 minutes Media Consumption of a Typical U.S. Teenager as measured by The Nielsen Company Copyright © 2009 The Nielsen Company ^ For directional purposes only, this table estimates daily U.S. teen media use across a variety of platforms based on a range of Nielsen sources from 2008 and Q1 2009. Details of these estimates are contained in the body of How Teens Use Media

So what? Focus on the averages – not the outliers.

Good news: Older teenagers do still read newspapers

Bad news: In general, US teens watch much less news on TV than adults

Okay news: many teens access news online, though still to a lesser extent than adults

Questions? Nic Covey Director of Insights The Nielsen Company +1 312 385-6718 [email_address] follow Nielsen insights on Twitter … @nielsenwire Thank you.

9 out of 10 wildfires are caused by humans and can be prevented if people act responsibly. The document discusses how nearly all American adults own cellphones, with 90% owning smartphones, and that mobile device usage and ownership continues to grow rapidly. It provides statistics on mobile phone usage trends in the US including time spent on apps, mobile performance of carriers, distracted driving, and more.

social media influences on children and mental health

Fiona Lucas - Speaker

Making of a Tween Gamer – Disposable Time, Deep Pockets & Newfound Independen...

Jessica Tams

The document discusses tweens (ages 9-12) as gamers. It notes that tweens are fluent across devices and platforms, and while parents still control purchases, tweens have more independence. It outlines what tweens want from games - emotional engagement through exploration, competition, creation and collaboration. The document also discusses who influences tweens - other kids, parents and teachers - and how education and entertainment can be combined for tweens. It provides tips on differentiating games for tweens and sustaining business with them.

Media Usage Among 6 to 9 Year Olds

The Advertising Research Foundation

- A study was conducted to understand media use among 6- to 9-year-olds, including surveys of mothers and children. - Most children spend their days in public school and go home to parents after school, with only 17% in after-school programs. Television and reading are the most common media activities. - Internet access at home is impacted by income level, with lower-income families less likely to have it. African American children spend more time online than other groups. - Popular games include Mario, Sonic, and Pokemon. Cartoon Network, Disney, and Nickelodeon are the most visited websites.

The Art of Discoverability (Peter Robinson, CMC 2017)

Dubit

Content may be king – but what’s the key to the kingdom when there’s so much available to kids today, across a variety of platforms? Dubit research shows almost 80% of children have trouble finding what they want. They’re overwhelmed by options, without good tools for uncovering what they seek. Global Head of Research Peter Robinson uses Dubit Trends and other of its quantitative and qualitative research, plus case studies, to look at how kids discover and adopt new content. He presents the "Fanatomy" model for encouraging users to deepen their engagement. From the Children's Media Conference, Sheffield, UK, July 2017

#Help! mijn kind leeft online apestaartjaren - 17 mei 2018 - engels - pp le...

Apestaartjaren

Teens and Social Media: An Overview

Pew Research Center's Internet & American Life Project

The document discusses teenage media consumption habits across several platforms. It finds that while radio listening has declined due to online streaming services, television remains prominent with two-thirds of teens reporting it is on during meals. Computers are used mostly for everyday tasks and schoolwork, though social media is popular. Gaming consoles like the Wii are common and used for long periods, and voice chat has replaced phone calls. Nearly all teens have smartphones, mainly for texting, and social media websites like Facebook are visited daily. Teens also frequently visit the cinema with friends but less so at older ages when ticket prices rise.

Digital Cult To Digital Culture

nextmediaevents

The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include: - Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities. - Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature. - Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.

Dubit Trends: Five Things To Know - Spring 2018

Dubit

The document discusses findings from the Dubit Trends survey. Some key points: - Television remains the dominant device for children's media consumption, though smartphones have become the second most used device. - Children are spending more time streaming video content and using smartphones compared to last year. - The most popular brands across different media categories are now a mix of platforms and social media properties, rather than mainly originating from television. - Television continues to be important for driving brand awareness, but online video, social media, and YouTube personalities are becoming more effective discovery channels for new content.

Hello Voice: The Implications for News

Reuters Institute for the Study of Journalism, Oxford University

Nic Newman presents research on the implications of voice technology and smart speakers for news. Some key findings include: - Smart speaker ownership is growing faster than smartphones at a similar stage, with around 30 million users in the US. However, people primarily use voice assistants for basic tasks like weather, music, and timers rather than news. - Broadcasters dominate the default news sources on devices due to their high trust and expectations for audio news. Few people change the defaults. - News usage is split between interactive conversations, brief news updates, and passive radio/podcast listening. Publishers struggle with developing voice strategies due to lack of resources, path to monetization, discovery challenges, and lack of usage data.

Time Warner: The 5 Principles of TV, Social Media & 2nd Screen Engagement 2012

Brian Crotty

1. A Time Warner Media Lab study identified 5 principles of TV, social media, and second screen engagement based on monitoring participants watching shows alone and together while some used social media or synced apps. 2. The principles found social viewing led to higher engagement than solo viewing, social viewing helped maintain engagement during less interesting parts of shows or ads, and audio attracted viewers' attention back to the TV. 3. Synchronized apps also increased engagement and brand favorability for advertisers more than TV-only viewing.

Media Consumption

spridge7

This document discusses how time spent on social games and networking apps on iOS devices has grown to rival top television shows and sports in terms of audience size. A study found that 19 million Americans spend an average of 22 minutes per day on iOS social gaming apps, matching or exceeding viewership for popular TV programs. However, other research indicates that people are not choosing between TV and social media, but engaging with both simultaneously on different devices. The rise of mobile entertainment represents a significant change for the advertising industry which has traditionally targeted primetime TV audiences.

London Borough of Ealing Online Safety for parents

Dai Barnes

This document discusses eSafety issues for parents and provides guidance on keeping children safe online. It looks at how children use technologies like social media, gaming sites, and instant messaging. It raises awareness of risks like inappropriate content, online bullying, and contact from strangers. The document advises parents to have open communication with children, set family guidelines for internet use, and utilize safety tools and filters. The goal is to educate children on eSafety while still allowing them to benefit from online technologies.

MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...

MME 4.5 / Music 4.5 / 2Pears

THE TV and YOUR CHILD-Media craziness (AY-program)

Kerwin Alexander

Future of television

Magnus Hansson

TMT Outlook 2017: A new wave of advances offer opportunities and challenges

Deloitte United States

The document discusses new advances in technology that provide opportunities and challenges for the technology, media, and telecommunications industries. It covers topics like streaming services growing rapidly among millennials, who spend more time streaming than watching live TV. Younger consumers also pay more attention to digital ads than TV ads. New technologies like virtual reality and advances in connectivity like 5G networks and small cells are discussed in the context of their impacts on these industries. Polls are included to gather readers' views on topics like media consumption habits and interest in 5G networks.

Millward Brown AdReaction: Video Creative in a Digital World Global Report

Kantar

Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms. http://www.millwardbrown.com/adreaction/video/

Reference: Millward Brown | AD Reaction Video | Global

Digital Strategist

Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms. #ADReaction

Millward Brown Research: AdReaction: Video Creative in a Digital World

IAB Europe

AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats. AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including: • How are videos viewed by screen – and for how long? • What do people think of video ads by screen? • How can I create ads that consumers won’t skip? We surveyed, via smartphone or tablet, more than 13,500 16-45 year old multiscreen users across 42 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. We also conducted parallel copy testing for 20 ads in eight countries, across TV, online video and mobile video ad formats, interviewing more than 10,000 consumers. This report summarizes overall global learning. For data by country, please visit www.millwardbrown.com/adreaction

WiG 2007 Alice Taylor Keynote

Emma Westecott

Deloitte's Digital Democracy Survey

Deloitte United States

Deloitte’s Digital Democracy Survey: A multi-generational view of consumer technology, media and telecom trends Now in its eighth year, the survey offers insights, grounded in data, into how U.S. consumers are using technology to engage with content and each other, how trends have shifted over time, and what consumer preferences might be in the future. Learn more - http://www.deloitte.com/us/tmttrends #TMTtrends

Deloitte digital democracy 2014

Lionel Martins

This document discusses the key findings of Deloitte's eighth annual Digital Democracy Survey. Some of the main highlights include: - Over one-third of US consumers own a smartphone, tablet, and laptop, qualifying them as "Digital Omnivores". Women now account for 45% of this group. - Renting digital content is preferred over purchasing 3:1. Interest in streaming content has almost doubled in the last year. - 86% of consumers multitask while watching TV, such as browsing the web or using social media. However, less than one-quarter of multitasking is directly related to the TV program. - Nearly a quarter of gaming time is now spent

6 Things You Need to Know About 2016 Media Trends

John Schaefer

We have been working on updating our Media/Advertising Trends for 2016, and are starting to roll out what we see coming up. The most important change is happening in Digital Video. With all due respect to Donald Trump, there is HUGE growth in Digital Video. There is also more shifting of ad dollars from printed media to digital. We're also seeing that some of the larger Cable companies are starting to wrap their arms around strategies for viewing TV on devices like ROKU. Finally, this will probably be the year where digital ad spending surpasses traditional television spending.

Paul van Niekerk - The internet impact on future TV exploitation

TVbusinessconference

The document discusses the impact of the internet on television viewing and exploitation. It finds that while internet video watching is increasing, it does not replace television viewing. People still prefer live television and the social experience it provides. However, the internet can benefit television businesses in several ways. It allows for wider distribution of content, higher viewer engagement, and new opportunities for advertising and revenue generation across multiple platforms. Overall, the internet adds value to television rather than cannibalizing its existing model.

Análisis sobre Investigaciones M2, NIELSEN, ALWAYS CONNECTED

Julia Cuellar

UNAOC EJC migration journalism study

Nicholas Covey - How Teens Use Media

Recommended

Recommended

More Related Content

Similar to Nicholas Covey - How Teens Use Media

Similar to Nicholas Covey - How Teens Use Media (20)

More from European Journalism Centre

More from European Journalism Centre (20)

Recently uploaded

Recently uploaded (20)

Nicholas Covey - How Teens Use Media