Here are the slides the panel put together for the Adobe Day Europe discussion on "Assisting the millennial user – challenges and opportunities in the decade ahead". We didn't get time to cover all of the topics in the time we had available.
As UX pros, whether designing or analyzing, ideas are at our core. We spend years learning how to shape ideas into assets - reporting user insights, designing prototypes, and scoping interactions. But we spend woefully little time learning to communicate this stuff to its full potential. I’ve learned the hard way that often ideas aren’t enough. The kind of work that gets us to user findings, designs and product specs isn’t the same as what gets people to pay attention, remember it, believe it and care.
This preso is about simple communication methods to get people stuck on your ideas.
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
reelyActive's First Ever Pitch, FounderFuel 2012reelyActive
This is our first ever pitch deck, exactly as it was presented on Day 1 of the third cohort of the FounderFuel accelerator on August 13th, 2012. The Internet of Things would not re-establish itself as a buzzword until later that year, hence our self-description as "the proximity identification platform".
Visual content is the centerpiece of your brand's world across online paid, owned, networked and borrowed media.
In this briefing I explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
I also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content I've developed with the team.
Visual Content Breakfast Seminar - June 2013fivebyfive
Visual content is the centrepiece of your brand's world across online paid, owned, networked and borrowed media.
In this breakfast briefing we explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
We also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content we've been tinkering with ourselves.
Delivered by Tom Chapman, Head of Innovation at Five by Five on 7th June (Southampton) and again on 14th June (London) as part of the agencies ongoing series of breakfast seminars.
Wearable Technology - Learning, Connecting, Monitoring and Posing Seymourpowell
Probably the most discussed technological advancements since the iPhone was introduced, wearable technology embodies the unavoidable and fascinating era of enmeshing computers and advanced electronic technologies onto our selves – through accessories and clothing. In sci-fi speak – it is the biological integration of electromechanical elements for the benefit of the human self. Cyborgs, then.
In this article I will explore four key questions with wearables –
Will wearable technology make us more skilful?
Will it make us more connected?
Will it make us healthier?
Will it be stylish?
In each, I will strive to understand the potential and concern for technology in these areas and explore how effective this tech is at replacing something inferior, or not.
Keynote provided at the NYS GeoSpatial Summit. Attempted to generate an interactive discussion and encourage the audience to think of geo in a different way. Questions were crowd sourced using Google Moderator and Google Docs. #NYGSS
COVID-19: The future of organisations and the future of technical communicationEllis Pratt
The COVID-19 coronavirus is having a huge impact on people and organisations. With so many things that could be about to change, how should technical communicators respond? What’s your plan for the future?
In this presentation, we looked at:
How organisations might change during and after the COVID-19 lockdown
What that means for technical communication, and how you can come back stronger than ever
What technical communicators can do to help, and how you can deal with this crisis
How other technical communicators responded when we asked them for their views
Structured writing presentation to London Content Strategy MeetupEllis Pratt
Content can often seem like jelly - messy and hard to manage. In this presentation, we'll look at whether you can reduce this messiness through structured writing. In this overview of the topic, we'll explore what is structured writing, what it promises to give its adopters, the different standards, and the challenges that come with using structured writing.
If you've wanted to get a handle on structured content and how it could work to make your content work better, join us for this informative session.
Our presenter, Ellis Pratt, is a Consulting Technical Communicator and Director at Cherryleaf, a technical writing services company. He has been working in technical communication since the early 1990s. He has a degree in Business Studies. He is also:
- Member of the Institute of Scientific and Technical Communicators
- Associate of the Institution of Engineering and Technology
- An ISTC Management Council member
In 2017, he was listed as one of the top 25 Content Experience influencers in the world.
Ellis was a contributor to two books: Current Practices and Trends in Technical Communication, and The Language of Technical Communication.
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Similar to Adobe Day Europe panel discussion slides: Assisting the millennial user – challenges and opportunities in the decade ahead
As UX pros, whether designing or analyzing, ideas are at our core. We spend years learning how to shape ideas into assets - reporting user insights, designing prototypes, and scoping interactions. But we spend woefully little time learning to communicate this stuff to its full potential. I’ve learned the hard way that often ideas aren’t enough. The kind of work that gets us to user findings, designs and product specs isn’t the same as what gets people to pay attention, remember it, believe it and care.
This preso is about simple communication methods to get people stuck on your ideas.
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
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This is our first ever pitch deck, exactly as it was presented on Day 1 of the third cohort of the FounderFuel accelerator on August 13th, 2012. The Internet of Things would not re-establish itself as a buzzword until later that year, hence our self-description as "the proximity identification platform".
Visual content is the centerpiece of your brand's world across online paid, owned, networked and borrowed media.
In this briefing I explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
I also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content I've developed with the team.
Visual Content Breakfast Seminar - June 2013fivebyfive
Visual content is the centrepiece of your brand's world across online paid, owned, networked and borrowed media.
In this breakfast briefing we explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
We also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content we've been tinkering with ourselves.
Delivered by Tom Chapman, Head of Innovation at Five by Five on 7th June (Southampton) and again on 14th June (London) as part of the agencies ongoing series of breakfast seminars.
Wearable Technology - Learning, Connecting, Monitoring and Posing Seymourpowell
Probably the most discussed technological advancements since the iPhone was introduced, wearable technology embodies the unavoidable and fascinating era of enmeshing computers and advanced electronic technologies onto our selves – through accessories and clothing. In sci-fi speak – it is the biological integration of electromechanical elements for the benefit of the human self. Cyborgs, then.
In this article I will explore four key questions with wearables –
Will wearable technology make us more skilful?
Will it make us more connected?
Will it make us healthier?
Will it be stylish?
In each, I will strive to understand the potential and concern for technology in these areas and explore how effective this tech is at replacing something inferior, or not.
Keynote provided at the NYS GeoSpatial Summit. Attempted to generate an interactive discussion and encourage the audience to think of geo in a different way. Questions were crowd sourced using Google Moderator and Google Docs. #NYGSS
COVID-19: The future of organisations and the future of technical communicationEllis Pratt
The COVID-19 coronavirus is having a huge impact on people and organisations. With so many things that could be about to change, how should technical communicators respond? What’s your plan for the future?
In this presentation, we looked at:
How organisations might change during and after the COVID-19 lockdown
What that means for technical communication, and how you can come back stronger than ever
What technical communicators can do to help, and how you can deal with this crisis
How other technical communicators responded when we asked them for their views
Structured writing presentation to London Content Strategy MeetupEllis Pratt
Content can often seem like jelly - messy and hard to manage. In this presentation, we'll look at whether you can reduce this messiness through structured writing. In this overview of the topic, we'll explore what is structured writing, what it promises to give its adopters, the different standards, and the challenges that come with using structured writing.
If you've wanted to get a handle on structured content and how it could work to make your content work better, join us for this informative session.
Our presenter, Ellis Pratt, is a Consulting Technical Communicator and Director at Cherryleaf, a technical writing services company. He has been working in technical communication since the early 1990s. He has a degree in Business Studies. He is also:
- Member of the Institute of Scientific and Technical Communicators
- Associate of the Institution of Engineering and Technology
- An ISTC Management Council member
In 2017, he was listed as one of the top 25 Content Experience influencers in the world.
Ellis was a contributor to two books: Current Practices and Trends in Technical Communication, and The Language of Technical Communication.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Your panel
Chris Despopoulos (CD)
Dave Gash (DG)
David Farbey (DF)
Ellis Pratt (Moderator)
Matthew Ellison (ME)
Paula Stern (PS)
Stefan Gentz (SG)
Willam van Weelden (WvW)
Thursday, 13 June 2013
4. The questions we will
pose to the panel
What do you think will be going on in
technical communication in the next 10
years?
What are the necessary things for techcomm
going forward?
How will the role of technical professionals
change over the next decade?
Have you had an ‘aha’ moment relating to the
future?
Thursday, 13 June 2013
5. The questions we will
pose to the panel
What do you think will be going on in
technical communication in the next 10
years?
What are the necessary things for techcomm
going forward?
How will the role of technical professionals
change over the next decade?
Have you had an ‘aha’ moment relating to the
future?
Thursday, 13 June 2013
6. The questions we will
pose to the panel
What do you think will be going on in
technical communication in the next 10
years?
What are the necessary things for techcomm
going forward?
How will the role of technical professionals
change over the next decade?
Have you had an ‘aha’ moment relating to the
future?
Thursday, 13 June 2013
7. The questions we will
pose to the panel
What do you think will be going on in
technical communication in the next 10
years?
What are the necessary things for techcomm
going forward?
How will the role of technical professionals
change over the next decade?
Have you had an ‘aha’ moment relating to the
future?
Thursday, 13 June 2013
8. What do you think will be going on in
technical communication in the next 10
years? Image:wikipedia
Thursday, 13 June 2013
9. Techcomms in the next 10
years?
Ubiquitous network + service mashups (CD)
Changes to what users demand (DG)
Distinction between Help and knowledge bases will
fade (WvW)
Further divergence between technical
documentation (APIs, etc.) and user assistance
(ME)
Help will only be for complex tasks (WvW)
Social Media and video (PS)
Thursday, 13 June 2013
10. What are the necessary things for
techcomm going forward?
Image:Brett
Jordan
Thursday, 13 June 2013
11. What are the necessary
things for going forward?
Embedded doc becomes part of GUI (CD)
Video, video, and more video (DG)
Virtually everything will be task-oriented (DG)
Our role will need to change (WvW)
We need to focus on answering our users'
real questions (ME)
Be ready to deliver User Assistance anywhere
(DF)
Thursday, 13 June 2013
12. How will the role of technical
professionals change over the next
decade?
Thursday, 13 June 2013
13. How will the role change
over the next decade?
Mapping content to user context (CD)
Maximum minimalism (DG)
More GUI work (CD and DG)
You'll be using new tools to deliver user
assistance in new ways (DF)
More influence on the application (WvW)
Better contact with clients (WvW)
Thursday, 13 June 2013
14. Have you had an ‘aha’ moment relating
to the future?
Image: Stefan Andrej
Shambora
Thursday, 13 June 2013
15. An ‘aha’ moment relating
to the future?
Product development is information
management (CD)
Search technology is critical (ME)
Thursday, 13 June 2013
16. What they said at the Adobe Day USA
Thursday, 13 June 2013
17. What they said in the USA
“How what you are doing is presented is
going to make a difference”
“Globalization is going to be really key going
forward, which will affect ROI”
Thursday, 13 June 2013
18. “We must get to know the 'language' of our
audience in order to stay relevant”
“Regardless of our age, background or
beliefs, we must adapt to the way young
people consume content.”
What they said in the USA
Thursday, 13 June 2013
19. “Content strategy applies to the enterprise,
not just tech pubs”
“Things will get blurred and content will get
unified. We will be an integral part of teams.”
What they said in the USA
Thursday, 13 June 2013
20. "Ten years from now, we may find that the job
title ‘Technical Writer’ is no longer used. We
may have multiple titles to match what we are
doing at the time."
“We will see 'documentation' disappear from
our vocabulary; everything we do is content
creation”
What they said in the USA
Thursday, 13 June 2013
21. “Producing bad docs efficiently isn't helpful, -
you need to produce the right content, too”
“Your tech pubs dept needs least 3 smart
phones, 3 tablets for testing your content on
commonly used mobile devices”
What they said in the USA
Thursday, 13 June 2013