The document discusses strategies for staying competitive in programmatic advertising through advanced data analytics. It outlines common business goals of publishers such as simplifying and standardizing how programmatic data is handled, maximizing demand partner performance by tracking metrics like revenue and fill rates, and growing new products like video ads. The presentation then asks key questions about how organizations currently collect, store, transform, normalize and report on programmatic data from various sources to draw insights and addresses solutions for buyer analysis and improving video performance.

1. Stay Competitive in
Programmatic
With Advanced Data Strategies

2. Presenters
Stuart Moncada
Sr. Director, Product Management
Dennis Clerke
CEO

3. Leading SaaS provider of holistic data reporting and
analytics for digital advertising

4. Simplifying Your Programmatic
Data Analytics
PUBLISHER VIEW

5. What are your business goals?
1. Simplify, standardize, and automate how our company is handling
programmatic data and analytics
2. Maximize demand partner performance and easily track revenue,
eCPM, and fill rate by partner
3. Grow the performance of our new video ad product
4. Identify Sales leads
5. Have an extensible platform for deeper analytics like bid level analysis

6. How do you collect all the
data from vendor
systems?Gather
How will you store all the
data collected?

8. Transform
How do you transform the
data from the various
sources so you have a
single set of data you can
draw insights from?

10. Normalize
How do you normalize
fields like advertiser and
country across all of your
demand sources?

12. Report
How do you currently
disseminate reports and
data to your organization?

14. Buyer Analysis

15. Video Performance

16. The Right Solution for Your Business

17. Swing by our booth to say hi!