Tourism and transport - Mobilite touristique

MOBILITE TOURISTIQUE –
TOURISM AND TRANSPORT

IPAC, 20 March 2013

Welcome!

Felicity Fallon, Lac Bleu CONSULTING

Tourism and transport

www.lacbleuconsulting.com

Learning objectives
 Understand worldwide, European and French
trends in tourism mobility
 Be able to define ecomobility
 Learn from examples of best practice in
ecomobility from around the world
 Understand the key steps involved in putting in
place an ‘ecomobility’ project


Course content
 “An inconvenient truth” : Film about climate change
 European transport policy : a response to global
warming
 Transport in France
 Statistics

 Impact on the environment

 Who is responsible for what?

 Growing trend for ecomobility

 Trends in tourism mobility
 Setting up an ecomobility project: key steps
 Tourism in 2023: 4 scenarios…

Put simply…
 We are travelling more and more…
 We are causing more and more harm to the environment…

WHAT ARE THE POSSIBLE SOLUTIONS TO THIS

An inconvenient truth
An Inconvenient Truth is a 2006
documentary film directed by Davis
Guggenheim about former United
States Vice President Al Gore's
campaign to educate citizens about
global warming via a
comprehensive slide show.

Opening in New York City and Los
Angeles in 2006, the documentary
was a critical and box-office
success, winning 2 Academy
Awards for Best Documentary
Feature and Best Original Song.
The film grossed $24 million in the
U.S. and $26 million in the foreign
box office, becoming the 9th
highest grossing documentary film
to date in the United States www.lacbleuconsulting.com

Conclusions
What are the key messages of the film?


Transport is harmful to the environment

And yet…

Domestic and international travel
is increasing,
not decreasing


Global Tourism Trends
Tourism in 2012 and beyond
ITB WORLD TRAVEL TRENDS REPORT

World Tourism Trends
• Global tourism defies numerous crises
• Shorter trips but higher spending in 2012
• Travellers are older and book online more
than ever
• South America and Asia drive global travel
growth
• More travel in 2013 despite uncertainties

Global tourism defies numerous
crises
• People around the world still want to travel
despite the global financial and economic
crisis.
• International travel is expected to reach a
new all-time high in 2012 and then grow
moderately in 2013, driven by emerging
markets.

crises
• People around the world still want to travel despite
the global financial and economic crisis.
• International travel is expected to reach a new all-
time high in 2012 and then grow moderately in
2013, driven by emerging markets.
• IPK expects world tourism to show its resilience
once again with international trips growing in the
2-3% range while the UNWTO is predicting a 2-
3% rise in international arrivals.

crises
World travel trends (change (in %) over respective previous
year) 2009 2010 2011 2012
A ll tr ip s -1 % +5% +3% + 2 .5 %
O u t b o u n d t r ip s -4 % +7% +5% +4%
O u t b o u n d n ig h ts -7 % +5% +4% +2%
O u tb o u n d -9 % +7% +8% +7%
s p e n d in g in €
Source: World Travel Monitor 2012

Shorter trips but higher spending in
2012
• International trips are expected to show 4%
growth this year but overnight stays will only
increase 2%, reflecting the continuing trend to
shorter trips global travel spending grew healthily
by 7% to €875 billion, resulting in
• A 3% increase in spending per trip and a 5% rise
in average spending per night (due to shorter
average trips).
• Asians, South Americans and North Americans
spend the most per trip, partly due to higher flight
costs, while European spending is lower on
average.

Travellers are older and book online
more than ever
• The number of travellers aged 55+ has increased
to 23%, while 35% are in the 15-34 age category
and 42% are aged between 35 and 54.
• The internet has now clearly established itself as
the main place to buy travel with 54% of bookings,
well ahead of travel agencies which have slipped
back to 24%.
• A global trend with Asians and South Americans
now catching up with North Americans and
Europeans in terms of booking via the web

South America and Asia drive
global travel growth
• The fastest-growing region was South
America with a 12% increase in outbound
trips to a new all-time high.
• Asia Pacific had a 7% rise in outboubd
trips.
– One key factor was a very strong come-back
by Japan, which registered a 13% increase in
international trips.
– China and smaller Asian markets also grew
strongly this year

South America and Asia drive
global travel growth

2011 2012 2013 forecasts
W o r ld +5% +4% + 2 -3 %
E u ro p e +4% +2% +2%
N. America -1 % +3% +0% (US)
Asia Pacific +6% +7% +6%
S . A m e r ic a +7% +12% + 2 % ( B r a z il)

Source: World Travel Monitor 2012

More travel in 2013 despite
uncertainties
• 2013 has many unknown risks in store.
• Drastic rises in energy costs and in some
cases food costs will also impact
significantly on the travel industry.

More travel in 2013 despite
uncertainties


EUROPE TOURISM TRENDS

Europe Tourism Trends
• Long-haul travel outpaces holidays within
Europe
• Russia booms but Italians and Spaniards
stay at home
• More overseas visitors come to Europe

Long-haul travel outpaces holidays
within Europe
• The overall number of international trips by
Europeans increased 2% between January
and August.
• Spending also rose by 2% while total
overnight stays remained stable.
• Long-haul destinations were popular for
Europeans this year with a healthy 4%
increase in trips to overseas destinations.
• Major Destinations: Americas and Asia
Pacific

Russia booms but Italians and
Spaniards stay at home
• A Boom market for European travel was
Russia with a 12% rise in outbound travel.
– Their strong economy and increasing
affluence combined to generate more
international travel.

Russia booms but Italians and
Spaniards stay at home

More overseas visitors come to
Europe
• The continuing strength of some
European markets and the US together
with the strong growth of Japan and
emerging markets such as China and
Brazil gave reason for optimism despite
the slowing global economy and the
financial crisis in Europe.


ASIA-PACIFIC TOURISM
TRENDS

Asia-Pacific Tourism Trends
• Asia drives world tourism growth
• China and Japan surge ahead
• Healthy 6% outbound travel growth
forecast for 2013
• Japanese comeback to continue in 2013
• Chinese dragon roars again

Asia drives world tourism
growth
• Strong growth of 7% in outbound travel as
incomes rise and consumers are able to
travel more.

China and Japan surge ahead
• China and Japan are both performing very
strongly this year with double-digit growth
rates in outbound travel.
• The number of international trips by
Chinese grew about 20% in the first half of
this year on top of already high increases
in recent years. Japan has staged a
remarkable recovery with 13.7% growth in
the first nine months of the year.

Healthy 6% outbound travel growth
forecast for 2013
• The outlook for Asian outbound tourism
next year is overwhelmingly positive
thanks to continued good prospects for
the region’s economies.
• Prospects for Asian tourism in 2013 are
even stronger. Only one third (32%) of
Asians say the financial crisis will impact
their travel planning while two thirds (68%)
say they will not be affected.

Healthy 6% outbound travel growth
forecast for 2013

Japanese comeback to continue in
2013
• Japanese travel remains heavily
influenced by external events. Outbound
travel slumped after the March 2011
earthquake but already started to recover
late last year.

Chinese dragon roars again
• China once again looks likely to be one of
the strongest growth markets in Asian and
world tourism next year. Travel confidence
is strong and travel intentions are
significantly more positive than last year

Chinese dragon roars again
Do Chinese intend to take trips abroad
in 2013?

Yes, and maybe even (4% up)
38%
more often

Yes, as often as within
49% (2% up)
the last 12 months

Yes, but maybe less
often as within the last 12 12% (3% down)
m o n th s

Probably not 2% (1% down)


AMERICAN TOURISM TRENDS

American Tourism Trends
• North America flat but South America
soars
• Economic woes hit US outbound travel
• Brazilian economic growth releases pent-
up travel demand
• Government focuses on inbound and
domestic tourism

North America flat but South America
soars
• Weak prospects for US outbound travel
but a continued good outlook for South
American outbound tourism.
• In South America there has been a 12%
increase in outbound trips to a new all-
time high, driven by Brazilians.
• By 2013 however, Brazilian outbound
travel is forecasted to slow down its
growth.

Economic woes hit US outbound travel

• Consumers are clearly being influenced
in their travel planning by the weak
economy, high unemployment levels.
• As many as 52% of US consumers said
that the financial crisis will impact their
travel planning for next year.

Brazilian economic growth
releases pent-up travel demand
• Brazil, the dominant economy, continues
to outpace the rest of the continent in its
development as a major outbound travel
market.
• Brazilians are welcome visitors at many
destinations as they have proven to be
high spenders, having risen to 12th place
in the ranking of international travel
spending.


TOURIST TRENDS

Tourist Trends
• Travelers want more individual holiday experiences
• The emergence of New Tourist Markets: China and
Brazil
• Travelers are getting older
• Social media and bloggers become major influences on
travel behavior
• Breaking down the travel barriers

Travelers want more individual holiday
experiences
• Consumers will demand more individual and
authentic travel experiences in future and will
rely more than ever on technology to plan and
enjoy their trips.
• Consumers will continue to focus on their
personal financial situation, holiday prices and
value for money offers while the image and
stability of destinations will also have a strong
impact on the selection of destinations.

Travelers want more individual holiday
experiences
• People will rely more on personal information
and recommendations available on commercial
and social websites, and will use mobile
technology to access travel products and
services both before and during their trips.
• More people would turn their backs on artificial
‘travel worlds’ and instead seek authentic
holiday destinations and experiences with more
interaction with local communities

Social media and bloggers become
major influences on travel behavior
• Social media are getting more and more important to
help consumers plan and enjoy travel as they switch to
online and mobile technology.
• Social media platforms such as Facebook, Twitter and
YouTube in recent years is increasingly being felt in the
travel and tourism sector.
• Travelers are socially connected not only before and
after but also increasingly during their trips thanks to
mobile devices. In response, the tourism industry should
use social media much more intensively.

Breaking down the travel barriers
• Disabled persons now have more mobility in terms of
traveling.
• More than 140 countries have signed the UN Declaration
on the Rights of Persons with Disabilities.
• The European Commission is planning an EU
Accessibility Act that would oblige member states to
ensure equal access to goods and services, including
travel and tourism, for all citizens.

Breaking down the travel barriers
• Accessible tourism has to cover all parts of the
value chain, from better information and
booking, transportation and through to facilities
at the destination, including accommodation,
catering and activities, as well as tourism
services.

Conclusions in terms of tourist
mobility
 Travel increasing in spite of poor economic
situation
 Shorter, more frequent trips
 Increase in European long haul
 Fastest growing regions are South America
and Asia Pacific
 The number of international trips by Chinese
grew about 20% in the first half of 2012

International transport policy

So, what are governments
doing about the impact
of travel and transport
on the environment?

See p. 4 of support


Conclusions on French mobility
 Travel more frequently
 Stay less long
 More longhaul airline travel
 80% of French tourism travel within France is
by car
 40% of French tourism travel within Europe is
by car


Domestic air and sea traffic


European environment agency
2013


Allianz


Emissions from transport in Ile-
de-France 2012


What’s your city’s carbon
footprint?
 http://knowledge.allianz.com/environment/pollution


Impact of increased
environmental awareness on
tourism transport
 Governments,
 companies

 and individuals…

are becoming more aware of the environmental impact of
transport.

The following slides look at
 policies,

 projects

 and products…

having an impact on the development of tourist travel.

Key developments in tourism and
transport
 Ecomobility : Promoting greener/alternative forms of transport
 Reducing car use
 Improving rail transport
 Intermodality
 Raising public awareness of environmental issues
 Increased corporate responsibility for the environment
 Eco-calculators : encouraging tourists to take personal
responsibility for the environment
 Carbon trading and off-setting
 SoLoMo tourists
 Use of new technologies to communicate better with tourists
 Having transport as an indicator in destination management plans
 Playing the sustainability card in destination marketing

Ecomobility
 L' écomobilité est un ensemble de réponses et
expérimentations aux problèmes et impasses
(pollution routière, stress et temps perdu dans
les embouteillages, fragmentation écologique)
générés par les modes de transports
développés au XXe siècle

 Read article


Reducing car use
 Congestion charging - London
 Car-free ski resorts – Avoriaz, Zermatt, Flaine,
Val d’Isere
 Promotion of car-free tourism itineraries –
Alsace
 slowUp - les journées découvertes régionales
sans voitures – Switzerland
 Auto-partage
 Co-voiturage
 Auto-stop de proximite – Baie de Somme

Promoting electric car
 Electric car rental – Paris, Nice
 Electric car as part of Carte d’hote - Correncon
 Electric car charging network - Estonia
 Electric car charging at hotels – Radisson Blu


Improving rail transport
 Opening European passenger travel up to
competition
 TEN-R will make tourist travel across Europe
much easier
 RATP – ecomobility - see handout.
 SNCF proximite – trains touristiques – see
handout.


Improving bus transport
 Electric bus – Peaugres
 Les bus ‘lo-cost’ de la SNCD – IDBUS
 Bus Rapid Transit Systems – Mexico City
 Tourist bus project in Annecy – see handout.


Promoting bicycle
 Bike hire schemes – Annecy
 Electric bike hire schemes – Lyon

 Cycleways – Lyon

 London – By 2026, the Mayor wants a

4 per cent increase (from 2001)
in the number of cycling trips and
a 5 per cent mode share for
cycling.


Promoting walking
 Pedestrianisation of city centres –
major attraction for tourists (less popular with
local traders?)
 New York
 Popularity of walking tours
 Walking is part of London’s transport strategy


Promoting urban river use
 Shanghai
 London river bus for commuters and tourists


Promoting greener/alternative
forms of transport
 Making green transport for tourists attractive
and user-friendly – Switzerland
 Visitor attractions incentivising green transport
– Eden project, Cornwall
 Making information more accessible –
PNR Bauges, Centrale de mobilite


Intermodality
 See p. 27 of course support
 An intermodal example – Annecy
 Joint ticketing – OURA
 Multimodal rental – Mu by Peugeot
 Intermodal itinerary planning - Alsace


Public campaigns to raise
awareness
 Local Authorities organising ecomobility
awareness campaigns – ex. Metz Metropole
 Local Authorities trying to encourage staff to
use green options to come to work - Melun


Increased corporate
responsibility for the
environment
 Plans de deplacement entreprise – Mobilac
 Reducing environmental impact of company
activities – UNWTO
 Recommendations for tourism providers – p.
22
 Travel companies trying to encourage users to
be environmentally aware – Thomas Cook


Carbon off-setting
 See p. 25 of support
 Carbon audits for organisations
 Carbon audits for individuals
 Eco-calculator French domestic flights
 Eco-comparateur different forms of transport


Carbon trading
 Canadian explanation
 Reducing emissions from the aviation sector


Cap-and-trade and airline
industry
 http://ec.europa.eu/clima/policies/ets/index_en
.htm


Investing in new technologies
 Air travel – p. 9


Playing the sustainability card in
destination marketing
 Paris, “a sustainable tourist destination”


Transport as indicator in
destination management plans
 European tourism indicator system for
sustainable destinations


Le touriste SoLoMo
 SOcial car le touriste souhaite participer à la promotion
d'un produit ou d'une destination, d'interagir avec les
professionnels et d'éventuellement devenir un
ambassadeur de la marque, de l'offre ou de la
destination.
 LOcal car le touriste s'attend à trouver toute l'information
de l'endroit où il se trouve présentement. L'offre
touristique doit être géolocalisé.
 MObile car utilise de plus en plus son téléphone
portable afin de faciliter ses déplacements, enrichir son
expérience de visite ou bien tout simplement ce
renseigner.

Le M-tourisme
Le M-Tourisme est la déclinaison sur téléphones mobiles, du E-Tourisme.

Le tourisme électronique, autrement nommé le E-Tourisme désigne les
activités du secteur du tourisme, sur Internet. Même s'il est de plus en plus
réducteur aujourd’hui de parler d’E-Tourisme tant le tourisme et les nouvelles
technologies sont inexorablement voués à converger complètement vers un
tourisme numérique.

Pour les usagers, le M-Tourisme offre des moyens de préparer, d'organiser et
de réserver ses voyages via Internet : identification de la destination, achat du
transport, élaboration d'un itinéraire, réservation d'un hébergement, échange
d'informations avec les autres internautes, avant, pendant, et après le voyage.

Integrated travel ap – Alsace
5 best travel aps

Tourism and transport - Mobilite touristique

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