The document summarizes global tourism trends from 2005-2017. It finds that international tourist arrivals grew from 808 million in 2005 to over 1 billion in 2010 and are forecasted to reach 1.6 billion by 2020. Europe received over half of all international tourists in 2005 while Asia/Pacific saw the fastest growth. The top tourism earners and spenders are also listed, with the US ranking first in both categories. The travel and tourism industry is forecasted to continue strong growth, contributing over 10% of global GDP and over 230 million jobs by 2017. China, India, and other developing nations are expected to see the most jobs created in the tourism sector in the coming years.

1. Tourism & Urban Transformation
Miguel Ruano
Architect & Masterplanner

3. Tourism: A Global Industry
808 million international tourist arrivals in 2005 (+5,5%)
Europe
444 million
55%
Asia / Pacific
156 million
19%
Americas
133 million
16%
Africa
37 million
5%
Middle East
38 million
5%
Source: UNWTO 2006

4. International Tourism Receipts
US$ 624 billion / € 501 billion
Europe
53%
Middle
East
3%
Africa
3%
Asia /
Pacific
20%
Americas
21%
Source: UNWTO 2006

5. World’s Top Tourism Earners
International Tourism
Receipts (US$ billion)
2004*
2003
Rank
Market
share
2004
Population
2004
(million)
Receipts
per capita
(US$)
World
1
2
3
4
5
6
7
8
9
10
525
624
100
6373
98
United States
Spain
France
Italy
Germany
United Kingdom
China
Turkey
Austria
Australia
64,5
41,8
37,0
31,2
23,0
22,7
17,4
13,2
14,1
10,3
74,5
45,2
40,8
35,7
27,7
27,3
25,7
15,9
15,4
13,0
11,9
7,3
6,5
5,7
4,4
4,4
4,1
2,5
2,5
2,1
290
40
60
58
82
60
1291
68
8
20
257
1125
679
615
336
454
20
233
1888
656
Source: World Tourism Organization (UNWTO)
(Data as collected by WTO November 2006)

6. World’s Top Tourism Spenders
International Tourism
Expenditure (US$ billion)
2003
2004*
Rank
Market
share
2004
Population Expenditure
2004
per capita
(million)
(US$)
World
1
2
3
4
5
6
7
8
9
10
525
624
100
6373
98
Germany
United States
United Kingdom
Japan
France
Italy
Netherlands
Canada
Russian Federation
China
64,7
56,3
48,5
28,9
23,6
20,6
14,6
13,2
12,9
15,2
70,9
65,6
55,9
38,2
28,6
20,5
16,4
16,0
15,7
19,1
11,4
10,5
9,0
6,1
4,6
3,3
2,6
2,6
2,5
3,1
82
290
60
127
60
58
16
32
145
1291
860
226
931
300
476
354
1011
497
109
15
Source: World Tourism Organization (UNWTO)
(Data as collected by WTO November 2006)

7. International Tourist Arrivals 1950-2020
Actual
Forecasts
1,600
1.6 bn
1,400
million
1,200
1,000
Middle East
1 bn
Africa
Asia/Pacific
800
600
400
808 mn
Americas
Europe
25 mn
200
0
1950
1960
1970
1980
1990
2000
2010
2020
• 6.5% per year: Average growth rate (1950-2005)
• 4.1% per year: Estimated average growth rate (1995-2020)
Source: UNWTO 2006

8. International Tourist Arrivals, 1995-2020
Base
Year
1995
Forecasts
2010
2020
(Million)
Market share
(%)
Average annual
growth rate (%)
1995
2020
1995-2020
World
565
1006
1561
100
100
4.1
Africa
20
47
77
3.6
5.0
5.5
Americas
110
190
282
19.3
18.1
3.8
Europe
336
527
717
59.8
45.9
3.1
Middle East
14
36
69
2.2
4.4
6.7
South Asia
4
11
19
0.7
1.2
6.2
East Asia +
Pacific
81
195
397
14.4
25.4
6.5
Source: UNWTO 2006

9. Direct Consumption = Travel & Tourism Industry
+ Indirect Demand = Travel & Tourism Economy
Source: WTTC

10. World - T&T Industry GDP
2007
 Travel & Tourism GDP Associated
with Visitor Consumption (Direct)
 US$ 1.9 billion in 2007
 US$ 3.1 billion in 2017
 3.6% of Global GDP in 2007
 3.3% Real Growth p.a. (2008-2017)
Source: WTTC

11. World - T&T Economy* GDP
2007
 Travel & Tourism GDP Associated with
T&T Demand (Direct + Indirect)
 US$ 5.4 trillion in 2007
 US$ 9.8 trillion in 2017
 10.4% of Global GDP in 2007
 3.9% Real Growth in 2007
 3.9% Real Growth p. a. (2008-2017)
Source: WTTC
*WTTC Concept

12. World - T&T Economy* Employment
2007
 Travel & Tourism Employment
associated with T&T Demand (Direct
+ Indirect)
 231 million Jobs in 2007
 8.3% of Global Employment in 2007
 262 million Jobs in 2017
 8.3% of Global Employment in 2017
 1.3% Real Growth p.a. (2008-2017) (4,799,000 p.a.)
Source: WTTC
*WTTC Concept

13. T&T Economy Employment
Top Ten Job Creators
(2008-2017 Employment Growth, Jobs)
1
China
3,222,280
2
India
2,714,890
3
Brazil
1,896,923
4
Japan
1,868,803
5
Mexico
1,321,671
6
US
1,085,700
7
Vietnam
890,916
8
Pakistan
828,640
9
Spain
812,779
10 France
Source: WTTC
808,848

14. Travel &Tourism Demand
Travel & Tourism Demand
(2007-2017 US$ mn)
1 United States
2 China
1,571,015
3 Japan
981,437
4 Germany
744,910
5 United Kingdom
605,124
6 France
542,658
7 Spain
503,957
8 Italy
395,970
9 Russian Federation
Source: WTTC
3,067,977
324,352
10 Canada
311,412

15. Potential Challenges




Climate Change > Restrictions to Travel?
Teleconferencing, Virtual Experiences?
Security Concerns
Infrastructure Constraints

16. Positive Drivers
 More holidays, shorter holidays
 “City Breaks”
 Everybody wants to see Europe

21. Industry direct impact
79,000 jobs in tourism
€2.8 billion GDP contribution
Overall impact (2007)
•
•
•
•
Industry Indirect
impact
21,000 jobs in
suppliers to core
tourism industries
€760 million of
GDP contribution
Source: WTTC
139,000 jobs
€5.4 billion GDP contribution
9% of Lisbon’s GDP
€780 million in tax
Economy induced impact
39,000 jobs
€1.8 billion of GDP contribution

22. Visitor exports
€3.2 billion in visitor
spending, of which
85% by foreign visitors
Investment
€1.2 billion (11% of
Lisbon’s total invest.)
Total T&T demand (2007)
Personal
consumption
€3.4 billion spend by
locals (including trips
abroad)
€9.5 billion, of which €4.1
billion in imports
Export of goods
€570 million of tourism
related exports of goods
Government
spending
An estimated €460
million of current
operating funds
Source: WTTC

23. T&T Lisbon 2007
T&T Lisbon 2017
(a) Overall contribution
• 139,000 jobs (9.8%)
• €5.4bn of GDP (9.1%)
(a) Overall contribution
• 190,000 jobs (13.3%)
• €10.3bn of GDP (11.3%)
(b) Foreign visitor exports
• 2.5mn arrivals
• €2.8bn of spending
(b) Foreign visitor exports
• 3.8mn arrivals
• €6.4bn of spending
This forecast assumes:
• Continued expansion of city-break tourism supported by the increased
activity of both budget and regular airlines.
• Development of new tourism products, diversification.
To realise this tourism potential, Lisbon must sustain efforts to attract
foreign visitors and facilitate new business ventures
Source: WTTC

24. Key Success Principles
 Governmental Agencies must Recognize Tourism as
Strategic Priority
 Business Balancing Economics with Social, Cultural and
Natural Environments
 Public & Private Sector Synergy
 Infrastructure
 Leadership
 Vision

25. Many Thanks
Vielen Dank
Muchas Gracias