The document discusses two media products aimed at women aged 16-25. For Product 1, a magazine, the author plans to use consistent house style, represent diverse ethnicities, and feature relatable real-life stories and events. For Product 2, an accompanying website, the author plans to consistently use fonts, colors, and conventions mirroring real magazines to gratify readers and drive them to the site for exclusive content. The author intends to link the products by maintaining a consistent brand image across platforms using matching design elements like fonts, colors, and bold text to create a feeling of continuity for the audience.

1. Media Statement of Intent
Q1. How do youintendtouse the fourareasof the mediatheoretical frameworktocommunicate
meaningandmeetthe requirementsof yourchosenbrief?(approx.400 words)
A1.
Product1
In orderto have a consistentbrandimage Iwill use the same house style acrossthe coversandthe
contentpages.I have constructedamediatextthat will appeal tothe targetaudience of 16–25-year-
old.There will be differentethnicitiesrepresentedinboththe magazine coverandthe contents
page,alongwithuse of eventsthathave takenplace recentlysuchas BLM. I will use a mixture of
serif fontsforthe bulkof the textandsans-serif forthe headlinesandcoverlines.
I am goingto target womenaged16-25 yearsold.I am goingto dothis by creatingcoverlinesand
headlines thatattract thistargetaudience. Iwill meettheirexpectationsbyprovidingnewsand
storiesthatwill interestthem.Iknowwhatintereststhembylookingatothermagazinesthathave a
similartargetaudience.
My mediamagazine will relatetootherreal-life magazinesmade byBauerMedia,suchas Bella,
CloserandTake a Break. I will be usingsimilartechniquestothose magazinessuchasthe use of a
large mainimage on the cover,and the use of smallerimagessurroundingit. Iwill also use.
Throughmy use of medialanguage,Iwill meetthe requirements of the brief.Iwill feature young
people onthe frontcoverfromdifferent ethnicities,tomake itfeel likebelongsto all the younger
generations,allowingthemtorelate towhattheyare reading. I will use amixture of brightcolours,
so theystandout to reader. Itwill alsoprovide asense of continuityof house styles throughboth
editions. The narrativesinthe magazinewillbe focusedon“real-life”eventswhichthe audience can
relate while reading. Iamaimingto provide celebritynews.
Product2
There will be aconsistentuse of codesand conventionsinboththe magazine andthe online
websitesIwill produce,suchasa consistentuse of fontsandcolours,alongwithkeepingitrelatedto
otherreal-lifemagazinesandonlinewebsitesproducedbyBauerMedia. The targetaudience of
womenaged16-25 will be gratifiedbythe availability of the exclusive contentand be driventogo to
the website inordertoreach it.
Q2. How do youintendtolinkyourmediaproductsto demonstrate yourknowledgeand
understandingof the digitallyconvergentnature of yourmediaproduction?(approx.100 words)
A2. Personally, Ifeellikeitisveryimportantfora mediatexttohave a consistentbrandimage across
all itsproducts. This isusedto showthe readerboththe magazine andwebsite are a representative
of the same productand aim toreach the same audience. Iwill use the same fontsandcoloursfor
the masthead.Iwill alsouse the same boldtextinthe cover,contentspage and website tocreate a
feelingof consistency.Usingboldtextwill portrayasense of importance tothe reader.