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The Target Audience!
Gender
• 56% of the target audience are
men creating a nearly 50:50 split
• This means the target audience
are comprised of an almost
equal amount of men and
women
Age
• The target audience is almost
exclusively under the age of 30
Occupation
• Most of the target audience are
students
Disposable income
• Most people in the target
audience have a disposable
income of between £10 and £20
a month
• Of this around £10 a month is
spent on films and film related
products
Nationality
• Nearly 85% of the target
audience are English/ Welsh/
Scottish/ Northern Irish/ British
Alcohol
• The most popular drink in the
target audience is Cider
• Although beer and wine are also
popular choices
Religion
• About 1/3rd of the target
audience are Christian
• With many of the target
audience also be Atheist or
Agnostic
Social Media
• The most common social media
sites used by the target
demographic are YouTube,
Facebook, Twitter and Instagram

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State target demographic

  • 2. Gender • 56% of the target audience are men creating a nearly 50:50 split • This means the target audience are comprised of an almost equal amount of men and women
  • 3. Age • The target audience is almost exclusively under the age of 30
  • 4. Occupation • Most of the target audience are students
  • 5. Disposable income • Most people in the target audience have a disposable income of between £10 and £20 a month • Of this around £10 a month is spent on films and film related products
  • 6. Nationality • Nearly 85% of the target audience are English/ Welsh/ Scottish/ Northern Irish/ British
  • 7. Alcohol • The most popular drink in the target audience is Cider • Although beer and wine are also popular choices
  • 8. Religion • About 1/3rd of the target audience are Christian • With many of the target audience also be Atheist or Agnostic
  • 9. Social Media • The most common social media sites used by the target demographic are YouTube, Facebook, Twitter and Instagram