Digital Burson-Marsteller China provides a summary of the state of the Chinese internet in March 2011 in 3 sentences or less:
The document analyzes key metrics on the state of the Chinese internet such as 450 million internet users, 303 million mobile web users, and leading social media platforms like Qzone with 190 million active users. It also summarizes Burson-Marsteller's digital services in China including online media relations, reputation management, and developing social media strategies with measurable results.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
Key findings:
52% of respondents use mobile Internet several times per day or “almost all the time”, 27% once or twice per day
29% started using mobile Internet less than 1 year ago
Mobile Internet is used mostly for information (50%) and communication (45%) purposes. 66% of respondents visit mobile or non mobile sites, 37% check emails, 33% use instant messaging, 33% use other mobile apps, 25% download music, games or videos.
Methodology:
This mobile web survey was initiated with SMS invitations. SMS invitations were sent to subscribers immediately after they topped up their mobile account via QIWI offline payment terminals.
With a response rate reaching 0.84%, 312 forms were submitted from 14 to 16 April 2011 in Moscow. As a reward, 10 rub. ($0.35) were added to the participants’ account.
Read about the 40 trends that make 2016 a year of inflection-
Regulatory reforms, the best tech-infrastructure, improving physical infrastructure, rising video consumption, move towards a cashless economy and much more
Leveraging Augmented Reality Capability for enhancing the shopping experienceShyamala Prayaga
Leveraging Augmented Reality Capability for enhancing the shopping experience.
The way we shop is undergoing a radical change, as retailers incorporate augmented
reality by infusing traditional services with a virtual twist.
This brings a lot of opportunity for online shopping and to improve the user experience and interaction drastically. In this presentation we shall uncover:
1) What Augmented Reality is all about
2) Augmented Reality possibilities and limitations
3) Augmented Reality Trends
4) Augmented Reality backbones - Tools & SDK
5) A small Augmented Reality shopping application demo
This is a presentation I gave at FashionCamp LA on Sunday, June 13th. I spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
How Virtual Reality impacts Shopping Habits?Valtech Canada
HOW VIRTUAL REALITY WILL IMPACT SHOPPING HABITS? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?
Virtual Reality is going beyond everyone's expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences. Whether you are curious or knowledgeable, let’s take a look into the future of retail in VR with our exclusive keynote Jean-François Tremblay, Virtual Reality & Augmented Reality Practice Lead at Valtech
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
Key findings:
52% of respondents use mobile Internet several times per day or “almost all the time”, 27% once or twice per day
29% started using mobile Internet less than 1 year ago
Mobile Internet is used mostly for information (50%) and communication (45%) purposes. 66% of respondents visit mobile or non mobile sites, 37% check emails, 33% use instant messaging, 33% use other mobile apps, 25% download music, games or videos.
Methodology:
This mobile web survey was initiated with SMS invitations. SMS invitations were sent to subscribers immediately after they topped up their mobile account via QIWI offline payment terminals.
With a response rate reaching 0.84%, 312 forms were submitted from 14 to 16 April 2011 in Moscow. As a reward, 10 rub. ($0.35) were added to the participants’ account.
Read about the 40 trends that make 2016 a year of inflection-
Regulatory reforms, the best tech-infrastructure, improving physical infrastructure, rising video consumption, move towards a cashless economy and much more
Leveraging Augmented Reality Capability for enhancing the shopping experienceShyamala Prayaga
Leveraging Augmented Reality Capability for enhancing the shopping experience.
The way we shop is undergoing a radical change, as retailers incorporate augmented
reality by infusing traditional services with a virtual twist.
This brings a lot of opportunity for online shopping and to improve the user experience and interaction drastically. In this presentation we shall uncover:
1) What Augmented Reality is all about
2) Augmented Reality possibilities and limitations
3) Augmented Reality Trends
4) Augmented Reality backbones - Tools & SDK
5) A small Augmented Reality shopping application demo
This is a presentation I gave at FashionCamp LA on Sunday, June 13th. I spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
How Virtual Reality impacts Shopping Habits?Valtech Canada
HOW VIRTUAL REALITY WILL IMPACT SHOPPING HABITS? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?
Virtual Reality is going beyond everyone's expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences. Whether you are curious or knowledgeable, let’s take a look into the future of retail in VR with our exclusive keynote Jean-François Tremblay, Virtual Reality & Augmented Reality Practice Lead at Valtech
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for augmented reality software in the furniture industry. This software, in the form of a mobile app, enables users to envision new furniture in their home. After picking a scene from their home, users can download a 3D image of furniture from an online furniture’s web site into the app, and change the furniture’s position and color. The customers for the software are online retailers and furniture buyers. The value proposition for the user is better purchase decisions and for the on-line retailer is fewer returns. Possible methods of value capture include sales of the app to online retailers, pay per click, and commissions per sale of furniture to end users. Intellectual property and network effects are the possible barriers to entry and thus methods of strategic control.
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
This is a collation of some pretty facts about the Indian Digital Scenario in the year 2012. This will help you to have a snap shot of the market for the year 2012 along with some amazing prediction for next 3 years.
Presented by http://www.ChinaInternetWatch.com, China Internet Statistics 2009 whitepaper gives you a snapshot of China Internet statistics, usage, user behavior, and etc.
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sg
China and the Internet: Busting Myths and Highlighting Realities Dr Matt McDougall
Providing the latest facts and figures relating to the Chinese Internet landscape.
A presentation that will suit those wanting a quick overview of the Chinese Internet landscape.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
A very good presentation on the digital landscape of Vietnam. It is helpful for those who work in public relations and marketing communications industry.
Ten Energy System Dynamics and the Implications for Communications part 3 -...Burson-Marsteller China
Burson-Marsteller's China Chaired Global Energy Practice's third installment in the series Ten Energy System Dynamics - And the Implications for Global Energy Company Communications
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
The world’s heightening awareness of our impact on the environment has resulted in an increased sense of personal responsibility. The priorities of individual consumers affect corporate decision-making, and the past decade has seen every
company under the sun communicating its socially responsible development, both locally and globally.
Consumers are demanding sustainable products from responsible companies, and companies are responding. A lot of them are. So many and so quickly, in fact, that people are overloaded with messages- from the proliferation eco-labels, to the naming of reports and campaigns, to the specific messaging- customers are confused.
This crowded landscape has created uncertainty around which claims to trust and how best to make environmentally-friendly and socially-responsible purchases.
by Burson-Marsteller China CEO Chris Deri
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
The Burson-Marsteller Asia-Pacific Social Media Study is a review and analysis of social media activity by 120 major companies across 12 markets in Asia-Pacific; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The companies surveyed comprise the top 10 companies per country as ranked in the 2009 Wall Street Journal Asia 200 Index.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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20. People trends in Chinese Huang Jianxiang
Social Media
Liu Ye
Yao Chen
Liu Xiang
21. Internet Access by Device
Device Usage Trends for Net Access
80%
70%
60%
50%
40%
30%
20%
10%
0%
Desktop Laptop Mobile
2010
Source: China Internet Watch
22. Internet Access by Gender
Internet Usage by Gender
46%
46%
45%
2010
45%
44%
44%
43%
Male Female
Source: China Internet Watch
23. Internet Access by Age Group
Net Usage by Age Group
30%
25%
20%
15% 2010
10%
5%
0%
Below 10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 Above 60
Source: China Internet Watch
24. Internet Access by Education
Net Usage by Education
40%
35%
30%
25%
20%
2010
15%
10%
5%
0%
Primary Middle High School Diploma University
School
Source: China Internet Watch
25. Internet Access by Habit
Net Usage by Habit
400
350
300
250
200 2010
150
100
50
0
Search Music News IM Gaming Blogging Video Email
Source: China Internet Watch
26. Internet Access by Habit
Net Usage by Habit
200
180
160
140
120
100
80
60 2010
40
20
0
Source: China Internet Watch
27. Internet Access by Income
Net Usage by Monthly Income RMB
20%
18%
16%
14%
12%
10%
2010
8%
6%
4%
2%
0%
Above 5-8K 3-5K 2-3K 1.5-2K 1-1.5K 0.5-1K Below
8K 0.5K
Source: China Internet Watch
28. Internet Access by Mobile
Net Usage by Mobile
70%
60%
50%
40%
2010
30%
20%
10%
0%
IM News Search Music Reading SNS BBS
Source: China Internet Watch
29. Internet Access by Mobile
Net Usage by Mobile
30%
25%
20%
15%
10% 2010
5%
0%
Source: China Internet Watch
31. China Microblogging
By mid 2010, the number of microblog users in China has surpassed
60 million. To exceed 150 million by mid 2011.
Source: DCCI 2010 Microblog Survey
32. Microblogging Socio-graphics
Active posters,
commentators,
connectors
19%
Socializers
Interested in
sharing opinions Critics
but uninterested 54% Spectators
18%
in other peoples’ Commentators
opinions
Interested in
9%
sharing their
own opinions
and in other
opinions
Don’t share –
just browse
Source: DCCI 2010 Microblog Survey
33. Microblogging Platforms
Reputation Qt: which microblogging
service is the most
famous in China?
13%
20%
Sina
14% Netease
Tencent
Sohu
19% iFeng
139 (China Mobile)
16%
18%
Source: DCCI 2010 Microblog Survey
35. Top 15 Social Platforms
1.
Qzone - China’s largest social network is backed by the 637 million active
accounts for Tencent’s QQ Messenger. The question for Qzone is not quantity, but rather the
quality of its nickname-based social graph.
190M
36. Top 15 Social Platforms
2. Renren – China’s leading real-name social network that intends to IPO soon.
It is setting the standard for SNS in China but still faces challenges from other social networks,
notably Tencent’s Pengyou and Kaixin001.
95M
37. Top 15 Social Platforms
3. Pengyou – Tencent’s latest entry into the real-name social networking
space has many users. But even more so than with Qzone, the real question is, how strong is the
social graph?
80M
38. Top 15 Social Platforms
4. Sina Weibo – The red-hot microblogging service that threatens China’s social
networks with a new model. Can microblogging surpass social networking in terms of popularity in
China? Its features now far surpass those of Twitter, including threaded comments, pictures,
videos, IM, and LBS.
70M
39. Top 15 Social Platforms
5. Kaixin001 – Popular amongst white-collar workers via its social games
and post-forwarding features. But as the social games mania has died down and the appeal of its
post-forwarding has been usurped by Sina Weibo, Kaixin001 is now struggling.
40M
40. Top 15 Social Platforms
6. 51.Com – Enjoyed early popularity among comparatively rural users, but
now appears to be in a downward spiral. One recent report says peak simultaneous users are
down to 700,000. 51.com’s claim of 178 million “registered users” is either irrelevant or fake, a
case that requires skepticism by the tonne.
40M
41. Top 15 Social Platforms
7. Douban – The strongest community of any social network in China. It’s never had
explosive growth or a massive user base (in China terms), but it attracts young urban Chinese
who together over movies, books, music, and events. A good network for hipsters and creatives.
20M
42. Top 15 Social Platforms
8. Taomee – A social network and gaming site (similar to the Disney-owned Club
Penguin) that’s massively popular with Chinese children (and their mothers). Taomee is in fact the
parent company that runs a number of different children’s sites, including: Moer (mole-themed),
Saier (sci-fi themed), and XiaoHua (princess-themed).
20M
43. Top 15 Social Platforms
9. Tencent Weibo – Pushing its microblog service in order to compete
with Sina. It claims over 100 million registered users, but again with Tencent there’s the concern of
quality over quantity - Sina Weibo controls 87% of time spent by Chinese users on microblogs,
while Tencent holds only 9%.
20M
44. Top 15 Social Platforms
10. Jiayuan – China’s most popular online dating site, which is rumored to
have plans for an IPO.
11M
45. Top 15 Social Platforms
11. Tao Jianghu – SNS of popular e-commerce site, Taobao. Profiles are
automatically created for Taobao users. Adding a social layer is one of Taobao’s key
objectives for 2011.
10M
46. Top 15 Social Platforms
12. Bai Shehui – The “white-collar society” network by Sohu, one of China’s largest
internet portals. Sohu also develops its own social games for this platform.
10M
47. Top 15 Social Platforms
13. Zhenai - A leading China dating site, rumored to be preparing for an IPO.
5M
48. Top 15 Social Platforms
14. Baihe – Yet another of China’s leading dating sites!
2M
49. Top 15 Social Platforms
15. iPartment – An avatar-based dating site from Taiwan where teens and
young adults move into a virtual apartment together. Revenues come from advertising, virtual
goods, and e-commerce.
1M
51. Digital Burson-Marsteller
What we do?
Identify audiences,
tools and channels
Partner to manage
Provide actionable connections with
online solutions stakeholders
with measured
results
Online Presence & Earned Media
52. Digital Burson-Marsteller
Approach
ENGAGEMENT
must be part of SEARCH
Strategy is AUDIENCE will
communications
essential drive the agenda
and marketing
Online Presence & Earned Media
53. Digital Burson-Marsteller
Evidenced-based Using the right tools to track
issues that are critical to a
company, gauging buzz and
sentiment online is key.
Listen
Regular reporting
on Measurement
Report Plan
and ROI to
business benefit.
Developing a strategic
framework of Online
Engage Engagement, based on
Once planning
framework is in experience, research and
place, set up and insights.
begin engagement.
54. Digital Burson-Marsteller
Results
Our evidence-based methodology. Delivering results driven by
WEB ANALYTICS
LISTENING CONTENT MEASUREMENT
STORYTELLING EXPERIENCE
IDENTIFYING DESIGN ROI
TARGETING
55. Digital Burson-Marsteller
Results
Synching offline with online.
Integrating activities and content from the
traditional media world with online media plays
a key role reputation is managed.
• Online storytelling planning
• Social media guidelines
• Online media events
STORYTELLING
56. Digital Burson-Marsteller
360 Solutions
ONLINE MEDIA
RELATIONS
ONLINE E-INFLUENCER
REPUTATION RESEARCH
MANAGEMENT
DIGITAL &
SOCIAL MEDIA
STRATEGIC
CONSULTANCY
ONLINE
DIGITAL BUZZ
COMMUNITIES
ONLINE
EXPERIENCE
57. Digital Objectives?
Contact us now
Ask Burson-Marsteller China how we can help develop Digital
& Social Media programs in China and globally.
Zaheer Nooruddin
zaheer.nooruddin@bm.com
Lead Digital Strategist
Burson-Marsteller China
@BMDigitalChina