Statistical Report on Internet Development in China 2014 (Chinese)Ivan Chen
The total number of Chinese netizens was 632 million by the end of June, 527 million of whom logged onto the World Wide Web through their smartphones.
Check out the report for more details. (Sorry there's no English version at the moment).
Statistical Report on Internet Development in China 2014 (Chinese)Ivan Chen
The total number of Chinese netizens was 632 million by the end of June, 527 million of whom logged onto the World Wide Web through their smartphones.
Check out the report for more details. (Sorry there's no English version at the moment).
Ten Energy System Dynamics and the Implications for Communications part 3 -...Burson-Marsteller China
Burson-Marsteller's China Chaired Global Energy Practice's third installment in the series Ten Energy System Dynamics - And the Implications for Global Energy Company Communications
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
The world’s heightening awareness of our impact on the environment has resulted in an increased sense of personal responsibility. The priorities of individual consumers affect corporate decision-making, and the past decade has seen every
company under the sun communicating its socially responsible development, both locally and globally.
Consumers are demanding sustainable products from responsible companies, and companies are responding. A lot of them are. So many and so quickly, in fact, that people are overloaded with messages- from the proliferation eco-labels, to the naming of reports and campaigns, to the specific messaging- customers are confused.
This crowded landscape has created uncertainty around which claims to trust and how best to make environmentally-friendly and socially-responsible purchases.
by Burson-Marsteller China CEO Chris Deri
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
The Burson-Marsteller Asia-Pacific Social Media Study is a review and analysis of social media activity by 120 major companies across 12 markets in Asia-Pacific; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The companies surveyed comprise the top 10 companies per country as ranked in the 2009 Wall Street Journal Asia 200 Index.