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"Social Networks & Politics" - Helena Chari
- 1. …and then things started Social to change Networks & Politics, Ja n 2012 Helena Chari @helena_chari
- 2. perspective is everything http://o0-infinite-0o.com/joey/wp-content/uploads/2011/01/Perspective.jpg
- 3. 55% internet penetration http://i.telegraph.co.uk/multimedia/archive/01488/apple-460_1488245c.jpg
- 4. Eurostat: οι μιζοί Έλληνες δεν έτοσν τρηζιμοποιήζει ποηέ ηο Διαδίκησο tovima.gr e-αναλθάβηηοι ζτεδόν οι μιζοί Έλληνες megatv.com Ψηθιακά αναλθάβηηοι οι μιζοί Έρεσνα: οι Έλληνες μιζοί Έλληνες venus.cs .aueb.gr αγνοούν ηο /portal διαδίκησο mediagate.gr http://fi-sha.blogspot.com/2011/01/blow-baby-blow.html
- 5. internet penetration = digital opportunity
- 6. how many of us use the internet? 55%
- 7. 15-24 yrs -> 94% 25-34 yrs -> 83% 35-44 yrs -> 70% 45-54 yrs -> 44% 55++ yrs -> 11%
- 8. 15-24 yrs 25-34 yrs 79% 35-44 yrs
- 9. who can we trust? http://static.ibsrv.net/car-pictures/car-buying/car-dealers.jpg
- 10. army (63%) press (24%) church (50%) EU (21%) police (50%) television (20%) internet (41%) labor unions (20%) NGOs (39%) large corporations (19%) radio (37%) UN (19%) education (34%) public sector (18%) legal system (34%) parliament (15%) municipalities (25%) government (11%) political parties (5%)
- 11. army (63%) press (24%) church (50%) EU (21%) police (50%) television (20%) internet (41%) labor unions (20%) NGOs (39%) large corporations (19%) radio (37%) UN (19%) education (34%) public sector (18%) legal system (34%) parliament (15%) municipalities (25%) government (11%) political parties (5%)
- 12. army (63%) press (24%) church (50%) EU (21%) police (50%) television (20%) internet (41%) labor unions (20%) NGOs (39%) large corporations (19%) radio (37%) UN (19%) education (34%) public sector (18%) legal system (34%) parliament (15%) municipalities (25%) government (11%) political parties (5%)
- 13. trust among core internet users 15-44 yrs 2011 40% 2010 57% 40% 52% internet army NGOs 45% church 45% 63% 56%
- 14. Digital Life how do we live online? © TNS 2011
- 15. Tanzania Ghana India Uganda Kenya Pakistan South Af rica Indonesia Egypt Thailand Nigeria using daily (%) Philippines Peru Vietnam Mexico Ukraine internet penetration (%) Romania China Brazil Colombia Morocco Russia Saudi Arabia Turkey Argentina Greece Portugal Italy Chile Poland Malaysia Hungary Spain Ireland Cz. Republic Internet Penetration Hong Kong UAE France Taiwan Israel Slovakia Austria Estonia Singapore Belgium USA Australia Japan Canada Germany Switzerland South Korea UK there is moderate internet penetration in Greece; New Zealand Luxembourg Finland Denmark Netherlands Sweden Norway 15 however, the proportion of daily usage is relatively high
- 16. a high % of internet population goes online daily 99% at least 1x/week 88% at least 5days/week 84% at least 1x/day
- 17. internet is primary media channel once it’s adopted % daily usage internet for television radio news- magazines leisure papers 84% 46% 33% 14% 11%
- 18. 24 hours per week spent online for leisure purposes
- 19. 7 hours per week spent on social networking sites
- 20. 92% of online population is part of social networks
- 21. we are intensifying our daily usage of social networking % doing activity daily 70.0 56.0 2010 2011
- 22. 236 http://clarelafferty.files.wordpress.com/2011/08/best_friends.jpg
- 24. 46% of the online population accesses information from local authority/council or government weekly... ...and they do this 2.6 times/week http://owni.eu/files/2010/11/openGovt1.jpg
- 25. the internet enables me to pass on news/information to other 51 36 13 people about current events happening in the country agree neither agree nor disagree disagree http://basreus.files.wordpress.com/2010/12/social-currency.jpg?w=720
- 26. social networks... …are a modern way to keep up- to-date with political, social or 65 22 13 current affairs than other media …have information on political 46 42 12 affairs that cannot be trusted …are a good way to have your 48 35 18 say on political issues …are the most efficient way to find out about breaking news or 66 23 12 headlines agree neither agree nor disagree disagree
- 27. linked to... Institution Brand friends International brands/companies 5.2 National brands/companies 4.6 Local brands/companies 2.0 Charities/Causes 2.7 Politicians/Political groups 0.3
- 28. social is a core human behavior, not a destination @christianism http://shrinkthecamel.files.wordpress.com/2010/09/apple-core1.jpg
Editor's Notes
- It is clear there is a digital divide in Greece that will close only with the next generation.Accepting this, Greece’s internet penetration amongst the most active and dynamic age groups of society is high and Greece does not lag significantly behind as is widely believed.
- When we look at the internet users in Greece, then we can say that 8 out 10 are 15-44 years old, which means a very young and dynamic profile.
- At a time where our social fabric is being ripped apart, who we can trust becomes a central question.So how do various institutions, including the internet, in Greece fare when it comes to trust? We asked a national representative sample of Greeks aged 15 years and up, to tell us whether they tend to trust or distrust each of the following 19 institutions.
- The institutions are in descending order from those with the highest “tend to trust” to those with the lowest. Clearly there is a lot to say about this but I’ll focus on the key points relevant to my talk.
- The institutions are in descending order from those with the highest “tend to trust” to those with the lowest. Clearly there is a lot to say about this but I’ll focus on the key points relevant to my talk.
- The institutions are in descending order from those with the highest “tend to trust” to those with the lowest. Clearly there is a lot to say about this but I’ll focus on the key points relevant to my talk.
- And last but not least, the internet may be fourth on the list amongst the general public but a significant portion of the population over 55 (as we’ll see in a minute) don’t use the internet and probably don’t know what it is, so when we look at trust amongst the 15-44 year olds, or the core users of the internet in Greece, we see that the army has been knocked off its pedestal and the internet is the most trusted institution.
- Again, inline with what’s going on in the rest of the world
- We just saw that 60% are using the internet at least once a day; this is higher than any other media channel’s daily usage amongst internet users indicating clearly that once digital is adopted, it becomes the primary media channel
- We spend approximately 24 hrs per week online for leisure purposes