The document summarizes the key outcomes and implications of China's 18th Party Congress:
- Xi Jinping assumed leadership of China, replacing Hu Jintao, and will focus on addressing China's complex economic and social challenges through continued reforms while maintaining the Communist Party's rule.
- The new leadership under Xi Jinping will have more streamlined decision-making through a smaller inner circle and emphasis on efficiency, though policy continuity remains a priority.
- The Congress reaffirmed China's path of "socialism with Chinese characteristics" involving a Communist Party-led market economy, rejecting alternatives of returning to Mao-era politics or transitioning to a multi-party democracy.
Ten Energy System Dynamics and the Implications for Communications part 3 -...Burson-Marsteller China
Burson-Marsteller's China Chaired Global Energy Practice's third installment in the series Ten Energy System Dynamics - And the Implications for Global Energy Company Communications
The document summarizes the key outcomes and implications of China's 18th Party Congress:
- Xi Jinping assumed leadership of China, replacing Hu Jintao, and will focus on addressing China's complex economic and social challenges through continued reforms while maintaining the Communist Party's rule.
- The new leadership under Xi Jinping will have more streamlined decision-making through a smaller inner circle and emphasis on efficiency, though policy continuity remains a priority.
- The Congress reaffirmed China's path of "socialism with Chinese characteristics" involving a Communist Party-led market economy, rejecting alternatives of returning to Mao-era politics or transitioning to a multi-party democracy.
Ten Energy System Dynamics and the Implications for Communications part 3 -...Burson-Marsteller China
Burson-Marsteller's China Chaired Global Energy Practice's third installment in the series Ten Energy System Dynamics - And the Implications for Global Energy Company Communications
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
This document discusses establishing a digital presence in China. It provides insights into China's digital landscape including:
- China has over 500 million internet users and mobile internet usage is growing exponentially.
- Popular social media platforms in China include Qzone, Weibo, and Renren rather than Facebook and Twitter.
- To succeed digitally in China, companies need a holistic strategy that addresses their website, social media, influencers, search, and analytics.
- Burson-Marsteller's D/BM practice helps companies establish an effective digital presence in China through audits, strategy, engagement, and measurement.
This document discusses corporate social responsibility and sustainability. It notes key concepts like commitment, globalization, eco-labels, community outreach, transparency, and sustainable development. It also discusses expectations around CSR, two-way communication, transparency, and social license. When it comes to sustainability, it mentions resource constraints, efficiencies, strategic lens, and operational excellence. The document provides examples of CSR messages and participation in debates around issues. It emphasizes vision, leadership, differentiation, and having strong foundations in areas like supply chain, employees, and climate change. It proposes that combining ideas and action can lead to real engagement.
This document describes Burson-Marsteller China's integrated Digital and Social Media (D/BM) practice. D/BM identifies key audiences and influencers, creates social media programs and campaigns to build online connections, and manages issues and campaigns. The document outlines D/BM's end-to-end digital solutions and team members. It also discusses trends in social media and China, the importance of online relationships and influencers, and how to evaluate social media initiatives and align them with strategic goals.
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
Digital Burson-Marsteller China provides a summary of the state of the Chinese internet in March 2011 in 3 sentences or less:
The document analyzes key metrics on the state of the Chinese internet such as 450 million internet users, 303 million mobile web users, and leading social media platforms like Qzone with 190 million active users. It also summarizes Burson-Marsteller's digital services in China including online media relations, reputation management, and developing social media strategies with measurable results.
The document discusses digital communications trends in China for the year 2011. Some key trends highlighted include companies re-activating lapsed social media presences from 2007-2008, a rise in the use of infographics to visualize complex data, companies developing their own private social networks, more executives curating their own online presences, rapid growth of mobile internet usage driven by smartphones, integration of social media channels into corporate websites, increased use of location-based communications services, and continued growth of social commerce driven by group shopping features on e-commerce sites.
Burson-Marsteller Asia-Pacific is a leading communications consultancy operating in 16 countries across Asia-Pacific. The report analyzes how 120 of Asia's top companies are using social media platforms like social networks, microblogs, corporate blogs and video sharing sites for corporate communications purposes. It finds that Asian companies significantly lag their global peers in adopting social media, with only 40% having branded social media channels compared to 79% of global Fortune 100 companies. Among Asian companies that do use social media, most focus on social networks for consumer marketing while being less active on microblogs, blogs and video. The report also notes that over half of Asian companies' social media accounts are inactive, suggesting many firms are unsure how to effectively
44. 多少才算够?
Increase in Increase in content % change in
Ratio of posts to No of positive 3rd
Engagement community views or content / channel
comments / replies party comments
memberships downloads subs
% change in Correlation of % change in
Customer % Change in % change in
customer sentiment to overall positive
Satisfaction customer retention customer loyalty
satisfaction satisfaction sentiment
% Change in % change in % change in
Social Content % change in % change in blog
Facebook Likes / YouTube Likes / content tagged or
Mobility Twitter retweets trackbacks
shares embeds ranked
Thought % Change in SOV per % change in Cisco Increase in topical Increase in perception
Leadership thought leader topic thought leaders quoted content coverage of C. as thought leader
Message % of conversations carrying one % change in key messages in social % change in awareness and
Resonance or more key messages media conversations credibility of key messages
% change in aided / unaided % change preference in specific % change in positive sentiment
Market Awareness
awareness vs. competition markets vs. competition vs. competition
% change in no. of times C. is % Change in no. of times C.
% change in perceived position
Market position positioned favourably in mentioned positively in key blogs
relative to competition
conversation vs. competition and communities vs. competition
% change in correlation
% change in cost per % change in desirable
Leads / Sales / % change in cost per between social media
contact or cost per mentions of key sales
Market Share qualified lead conversations and
customer acquisition drivers
qualified leads
Decline in cost per message
Efficiency of Decline in cost Decline in cost
communicated (budget divided
Communications per click through per engagement
by message appearnces)
http://blogs.cisco.com/socialmedia/measuring-social-media-and-its-impact-on-your-
brand/