Social media and the communication profession eacd en univ of st. gallenMarketingfacts
Social media and the communication profession eacd en univ of st. gallen
Source: http://www.eacd-online.eu/_files/news/eacd_1296806141_4d4bb0fd63614.pdf
via:
http://www.molblog.nl/bericht/onderzoek-social-mediagebruik-onder-communicatieprofessionals/
This presentation focuses on 3 things needed when you engage in socila media: Social media awareness building for all employees, social media monitoring and a social media policy.
Social media and the communication profession eacd en univ of st. gallenMarketingfacts
Social media and the communication profession eacd en univ of st. gallen
Source: http://www.eacd-online.eu/_files/news/eacd_1296806141_4d4bb0fd63614.pdf
via:
http://www.molblog.nl/bericht/onderzoek-social-mediagebruik-onder-communicatieprofessionals/
This presentation focuses on 3 things needed when you engage in socila media: Social media awareness building for all employees, social media monitoring and a social media policy.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience.
But sometimes you need to step back and prioritize your digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have incredibly limited resources and bandwidth.
To help you prioritize, we've brought in Rival IQ CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP. In this Webinar, Maragaret will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. She will also provide best practices for the leading social networks.
This webinar will delve into key questions, such as:
Where is your target customer spending time?
Where are your competitors on Social Media?
What Social Media channels are driving the greatest traffic and conversion?
To help find the keywords that will resonate with your audience the most, attendees of this webinar will have access to a FREE 30-day trial of SEMrush Guru.
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There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
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The best way of making a meaningful impact with social media on your business is by evolving to a social business. Not only the introduction but mostly the implementation and integration are important. How? By listening (monitor & analyze), thinking (strategy & roll out plan) & doing (community management, learning, campaigning, advertising).
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Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
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PRESSfeed, the socially integrated online newsroom, released the 2013 study of the Inc. 500 companies’ newsrooms. Despite the major changes that have taken place in the media landscape over the past 12 months, such as the increased interest in visual content from the public and the media, the Inc. 500 companies seem to be lagging at least a year or two behind.
This is an overview of all LinkedIn automation tools. It includes networking tools, amplification tools, done for you services and content scheduling tools.
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The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience.
But sometimes you need to step back and prioritize your digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have incredibly limited resources and bandwidth.
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Where is your target customer spending time?
Where are your competitors on Social Media?
What Social Media channels are driving the greatest traffic and conversion?
To help find the keywords that will resonate with your audience the most, attendees of this webinar will have access to a FREE 30-day trial of SEMrush Guru.
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
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Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
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Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
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1. Visibility and Social Media
Monitoring study of
Belgian companies
Survey Results
August 2010
Mic Adam
Vanguard Leadership (c) – August 2010
2. Introduction
• Social media for business is a hot topic
• Key questions:
• Are companies present in social media?
• How visible do thy make they presence?
• Do companies monitor their social media
accounts?
• Do they engage their audience?
Vanguard Leadership (c) – August 2010
3. Research method (1)
• Visibility of companies
• 540 companies analyzed
• BEL-20 companies
• Trends Gazellen
• Brussels – Large companies
• Antwerp – Medium sized companies
• Miscelaneous companies (large and small
geographically spread all over belgium)
• Company websites were visited and checked for
links to social media profiles
• Inventory of social media profiles through various
search engines and tools including platforms
themselves
Vanguard Leadership (c) – August 2010
4. Research method (2)
• Social Media Monitoring
• Twitter
• Facebook
• LinkedIn
Vanguard Leadership (c) – August 2010
5. Some Statistics
• Facebook 500 million, Twitter 150 million and
LinkedIn 75 million
• In Belgium LI has +/-800K members, FB 3.5M
and Twitter +/-100K users
• In Belgium there are
• +/-4.500 companies represented in LinkedIn
• No specific numbers are available for Facebook or
Twitter
Vanguard Leadership (c) – August 2010
7. Social Media Presence
Not Present
29%
Present
71%
Social Media Presence = have a profile on at least one SoM
platform
Vanguard Leadership (c) – August 2010
8. Social Media Visibility
on company website
Yes
25%
No
75%
1 in 3 on companies with
social media profile
1 in 4 on ALL companies
Yes
35%
No
65%
Vanguard Leadership (c) – August 2010
11. Twitter Monitoring
• Step 1: Generic Tweet requesting acknowledgement
• Step 2: Request for specific & relevant information
• Step 3: File a complaint about not listening
Reply
45%
No Reply
55%
Vanguard Leadership (c) – August 2010
12. Twitter Monitoring
Conclusions:
• Only 45% of the companies replied!
Reasons why not responding:
• Dormant name – claimed for future use?
• Not really used – it is someone’s toy?
• Only used to shout AT the world, not engage
Vanguard Leadership (c) – August 2010
13. Facebook Presence
18% 20%
19%
43%
• 20% - Page only: Just claimed page (no fans/No posts)
• 43% - Starter: a few fans and limited amount of posts
• 19% - Advertizers: Fans but only outgoing posts
• 18% - Conversationalists: Fans and posts from company and fans
Vanguard Leadership (c) – August 2010
14. LinkedIn Monitoring
Aspects of interactivity
• Companies & people following companies
• Status live update follow
• Comments on discussions
• Replies to Questions & Answers
• Poll votes
Vanguard Leadership (c) – August 2010
15. Companies in LinkedIn
Overview
70%
60%
50%
40%
30%
20%
10%
0%
1-10 11-50 51-200 201-500 501-1000 1.001-5.000 5.000-10.000
Reflects belgian business landscape
Vanguard Leadership (c) – August 2010
16. Followers of company
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
5K-10K 51-250 1-10
Remarks:
• Large companies: few employees follow their company
• Medium sized companies: evenly spread
• Small companies: in line with size Vanguard Leadership (c) – August 2010
18. Conversations in LinkedIn Groups
1% 1%
5%
15%
78%
No comment 1-5 comments
6-20comments 21-50 comments
50+ comments
• Out of 78% uncommented discussions is about 4 out 5
• Link to article or website
• Event announcement
• Advertizing service or product Vanguard Leadership (c) – August 2010
21. Conclusions
• Companies are only getting their feet wet..
• Socil media is not really part of the company
and marketing strategy
• Some companies might be monitoring social
media but most are certainly not engaging
their customers.
Vanguard Leadership (c) – August 2010
22. Recommendations
Visibility
• Add social media links to your website
Twitter
• Use a representative and easy to find name
• Give followers a reason to follow you
Facebook
• Post regularly but not too commercial info
• Engage your audience
LinkedIn
• Have a company profile people can follow, including
your employees
• Create and moderate good discussions
Vanguard Leadership (c) – August 2010
23. Recommendations
Before you get started:
• Create social media awareness for all employees
(not just for marketing)
• Create inventory where audiences, employees,
clients and markets are
• Create and implement a social media policy
When you are up and running:
• Integrate social media into the company’s strategy
• Commit resources (people, money and time) to
implement social media
• Monitor your social media accounts
• Engage your audience Vanguard Leadership (c) – August 2010
24. About Vanguard Leadership
Vanguard Leadership is a Social Media Policy Consultancy company
that focuses on helping companies and individuals protect their
reputation in social media by
• Providing awareness presentations about social media
• Creating social media inventories
• Creating and implementing social media policies
• Providing customized trainings and workshops
• Providing social media monitoring in an outsourced model.
Vanguard Leadership also provides specific training and monitoring
solutions for companies taking them “from a professional profile to
an efficient social media strategy.
Vanguard Leadership (c) – August 2010
25. Contact details
Mic Adam
Social Media Policy Creator
General Manager
Vanguard Leadership
Website: www.vanguard-leadership.be
Blog: http://micvadam.wordpress.com
Email: adammic@vanguard-leadership.be
Phone: +32 478 50 41 35
Skype: micvadam
Address: Jan Vanlooylaan 63
B-8670 Koksijde
Belgium