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Key facts about India
Digital Landscape
www.chandlernguyen.com Oct 2016
India ranks second in the world in terms of internet users (372.5M)
and mobile internet users (287.7M) and the growth rate...
Internet users in India are very heavily skewed
towards Male at the moment
Urban young internet users in India spend
about 2.2 hours online daily on mobile devices,
relatively the same with other A...
Facebook dominates all other social networks in
India with more than 149M users in 2016
India Digital Ad Spend ($1B) is still very modest in comparison
with China ($40B) or the US ($67B), Japan ($11B) but it’s
...
Mobile internet ad spending share (26.7%) of total digital ad spend in India is lagging
other markets by a wide margin
India Retail e-commerce sales (US $23.39B) is
significantly lower than China, the US, UK, JP
0%
20%
40%
60%
80%
US$0.00
US$...
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Key facts about india digital landscape

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Basic and important key facts about India Digital Landscape, including India mobile internet users, digital marketing spend, mobile marketing spend and e-commerce spend

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Key facts about india digital landscape

  1. 1. Key facts about India Digital Landscape www.chandlernguyen.com Oct 2016
  2. 2. India ranks second in the world in terms of internet users (372.5M) and mobile internet users (287.7M) and the growth rate is still high 0% 4% 8% 12% 16% 0 200 400 600 800 India China US JP UK Indonesia Internet users Internet user Growth rate (2017) Mobile internet user Mobile internet user Growth rate (2017) 81.4 41.5 71.6 210.5 563 287.7 102.8 53.2 104.5 267.4 722.6 372.5 Mobile internet user: mobile phone users of any age who access the internet via mobile phone (browser or app) at least once per month; use of SMS/MMS is not considered mobile internet access;
  3. 3. Internet users in India are very heavily skewed towards Male at the moment
  4. 4. Urban young internet users in India spend about 2.2 hours online daily on mobile devices, relatively the same with other APAC countries
  5. 5. Facebook dominates all other social networks in India with more than 149M users in 2016
  6. 6. India Digital Ad Spend ($1B) is still very modest in comparison with China ($40B) or the US ($67B), Japan ($11B) but it’s growing fast to reach 20% of total media ad spending in 2019
  7. 7. Mobile internet ad spending share (26.7%) of total digital ad spend in India is lagging other markets by a wide margin
  8. 8. India Retail e-commerce sales (US $23.39B) is significantly lower than China, the US, UK, JP 0% 20% 40% 60% 80% US$0.00 US$225.00 US$450.00 US$675.00 US$900.00 India China US UK JP Retail e-commerce (in Billions) Retail e-commerce growth rate (%) US$77.41 US$103.78 US$398.35 US$899.09 US$23.39 Note: Retail e-commerce sales includes products or services ordered using the internet via any device, regardless of the method of payment or fulfilment; excludes travel and event tickets; converted at the exchange rate of US$1=INR64.1233

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