Philippines Social Media Slides

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Philippines Social Media Slides

  1. 1. Comm215 Digital Media AcrossAsia<br />AboutthePhilippines<br />
  2. 2. Demographics<br />
  3. 3. Population<br />Total: 90.35 million<br />
  4. 4. Age<br />
  5. 5. Language<br />Filipino<br />English<br />Local Dialects<br />Cebuano<br />Ilocano<br />Hiligaynon<br />Waray<br />Papamgo<br />Pangasinense<br />
  6. 6. Economy<br />GDP: $320.6 billion<br />GDP per capita: $3,400<br />GDP growth: 4,5% (est. 2008)<br />GDP by sector:<br />Services: 54.3%<br />Industry: 31.9%<br />Agriculture: 13.8%<br />
  7. 7. Culture<br />
  8. 8. Family<br />Filipinos valuetheirrelatives more thananything<br />Filipinos workingoverseas use Social Media to stayintouchwiththeirrelatives:<br />Facebook<br />Friendster<br />Blogs<br />
  9. 9. Religion<br />3rd largestCatholicnation<br />The catholic church has run petitions against inappropriate behavior because of offensive posts in some blogs<br />
  10. 10. Mobile Landscape<br />
  11. 11. The Texting Capital of the World<br />One of the highest SMS traffic in Asia<br />Average of 1 billion SMS sent daily <br />Mobiles have well overwhelmed fixed-lines<br />Mobile penetration rate 75%<br />Growth has also been coming from outside the main city of Manila, with the big operators, Globe and Smart, vigorously competing for lower income segments of the population by offering a range of cheap prepaid products<br />
  12. 12. Internet Landscape<br />
  13. 13. Internet Penetration- 21.5%<br />Source: universalmccann.bitecp.com/wave4/Wave4.pdf<br />
  14. 14. Top Websites<br />Facebook<br />Yahoo!<br />Google Philippines<br />Youtube<br />Friendster<br />Google<br />Blogger<br />Wikipedia<br />Multiply<br />Zynga<br />Top Social Network!<br />Top Search Engine!<br />Top Blogging Platform!<br />Top Online Gaming!<br />
  15. 15. 98.1% watching video clips online, up from a mere 39.9% in 2006.<br />
  16. 16. 64.9% started their own blog as of up from 14.1% in 2006<br />
  17. 17. Technology Implications<br />
  18. 18. Digital Divide in the Philippines <br />Phone (both fixed and cellular) and personal computer ownership is concentrated in Metro Manila and the nearby regions<br />Personal computer ownership is non-existent for the poorest half of all households in the country<br />
  19. 19. NGO efforts <br />HotCity Wireless<br />Promotes the use of low-cost wireless technology as a tool for the economic, social, and educational advancement of underprivileged citizens in the Philippines<br />Establish a low-cost wireless infrastructure to be utilized for global collaborative learning, knowledge sharing, and community participation<br />
  20. 20. Online Advertising in the Philippines<br />Lion&apos;s share of the online advertising will continue to go into display advertising, a trend echoed by the other ASEAN countries<br />Source: Yahoo!-Nielsen “Online Industry Review”<br />
  21. 21. Media Landscape<br />
  22. 22. Traditional Media<br />
  23. 23. Traditional Media<br />Figures for advertising spending in the Philippines:<br />98% on traditional media such as print, broadcast and outdoor advertising, 2% online media.<br />Print Media<br />56% of the Philippines population still preferred to look through ads in print media such as newspapers and magazines.<br />Print media ranked third next to television and radio as the choice for advertisers<br />Television<br />Television advertisements remained high up in the consumer consciousness index. <br />Terrestrial, or non-cable television usage, appears to be nearing saturation levels with 98% of respondents saying that they liked to watch free TV channels.<br />Television accounted for the lion’s share of ads at 73% in 2008<br />
  24. 24. Social Media<br />
  25. 25. Friendster Capital of Asia<br />Friendster’s biggest stronghold is the Philippines, with more than 12 million active users per month<br />90% of Friendster traffic comes from the Philippines, Malaysia, Indonesia and Singapore. <br />
  26. 26. Facebook overtakes Friendster in 09 <br />Friendster traffic in Southeast Asia dropped from 32.6 million unique monthly visitors in August 2008 to 13.7 million in August 2009<br />Facebook traffic rose from 24.8 million to 71.1 million<br />Coincides with Facebook’s rollout of several language-specific sites, including the Philippines and Malaysia in October 2009<br />
  27. 27. 5th most Facebook users in Asia<br />
  28. 28. Government Issues<br />Case of Noynoy Aquino<br />2007 pitch to bloggers<br />Letter appealing to bloggers for help<br />2010 Philippine presidential elections<br />Noynoy set up channels on social media platforms, Facebook, Twitter, Friendster, Multiply, and Youtube<br />Other presidential candidates with Facebook accounts include Senator Manny Villar,, Senator Francis “Chiz” Escudero, and Defense Secretary Gilberto Teodoro<br />
  29. 29. Case Study<br />Typhoon Ondoy<br />Twitter<br />Facebook<br />Youtube and Flickr<br />

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