1
Table of Contents
Conclusions

3

Overview

4

Report Plan

5

Egypt Position

6

 Global Importance

7

 Regional Impor...
Conclusions
•

Facebook is the largest social network worldwide, with Monthly Active Users (MAUs) reached 1.15
billion as ...
Overview
• Facebook is the largest online social network worldwide; it
revolutionized the lives of people and how they spe...
Report Plan
• In the following sections, we will be profiling the Facebook in Egypt
including:
1- Egypt position: comparis...
Egypt Position
•

With about 16 million users, Egypt’s Facebook community witnessed about 41%
growth comparing the last ye...
Egypt Position – Global Importance
Global Importance
•

As of 21st July 2013, Egypt came as the 17th
country on the global...
Egypt Position – Regional Importance
Regional Importance
•

Egypt is the top using country among Arab

Figure 2: Regional ...
Users’ Profile
Overview
•

More than 12 million of the Egyptian Facebook users are below 30 years of age, representing mor...
Users’ Profile
Users by Age
•

•

Young generations are dominating the usage of
Facebook in Egypt; users younger than 30 y...
Users’ Profile
Total Users Age Trend
Figure 4: Facebook Users by Age

# of Users

1,200,000
18 Yrs Old
1,080,000

1,000,00...
Users’ Profile
Relationship Status
•

67% of Facebook users didn’t specify their
relationship status, while only 8% of the...
Users’ Profile
Gender Roles
•

Male users represent about 62% of total Facebook users in Egypt; this is almost similar to ...
Users’ Profile
Male Users
Male users are with older ages than total users’ segmentation, with only about 74% of users are ...
Users’ Profile
Female Users
•

Female users are with much younger ages than male users segmentation, with 82% of female us...
Users’ Profile
Age Versus Gender

Figure 12: Male & Female Users by Age

# of Users
700,000

18 Yrs;
620,000

600,000

Mal...
Selected Pages Analytics
•
•
•

This section will be profiling of key Facebook pages in Egypt through estimated analytics ...
Selected Pages Analytics
Page: ‫( ثقف نفسك‬Educate your Self)
Total Fans: 7,487,910
Figure 14: Egyptian Users
by Gender

F...
Selected Pages Analytics
Page: Amr Khaled
Total Fans: 7,030,975
Figure 17: Egyptian Users
by Gender

Figure 16: Geographic...
Selected Pages Analytics
Page: Amr Diab
Total Fans: 5,814,291
Figure 17: Egyptian Users
by Gender

Figure 16: Geographic
B...
Selected Pages Analytics
Page: Ahmed Helmy - ‫أحمد حلمي‬
Total Fans: 4,205,119
Figure 20: Egyptian Users
by Gender

Figure...
Selected Pages Analytics
Page: Vodafone Egypt
Total Fans: 3,823,198
Figure 23: Egyptian Users
by Gender

Figure 22: Geogra...
Selected Pages Analytics
Page: ‫( كلنا خالد سعيد‬We Are All Khalid Said)
Total Fans: 3,231,532
Figure 26: Egyptian Users
b...
Selected Pages Analytics
Page: Al Ahly
Total Fans: 2,711,570
Figure 29: Egyptian Users
by Gender

Figure 28: Geographic
Br...
Selected Pages Analytics
Page: ‫( اليوم السابع‬Youm7)
Total Fans: 2,578,665
Figure 32: Egyptian Users
by Gender

Figure 31...
Appendices

eMarketing Egypt Online Competitive Intelligence Report

26

Back to Table of Contents

26
Appendix 1:
Facebook Global Top 25
Country
1
2
3
4
5

6
7
8
9
10
11
12

13
14
15
16

17
18
19
20
21
22
23

24
25

Global
U...
Appendix 2:
Facebook Regional Comparisons
Country
1

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

Arab Region
Egypt
Saudi A...
Methodological Notes
•

This edition of the annual report got published on the 30th August 2013.

•

Data about Facebook g...
About eMarketing Egypt
About Us
eMarketing Egypt is the first company in Egypt and the Middle East that provides a full
in...
Upcoming SlideShare
Loading in …5
×

Facebook Insights 2013

1,173 views

Published on

This is the fourth edition of our annual flagship report.The report starts from facts and figures and adds analysis to it to provide insights for e-marketing activities. It revolves on three main components :
1- Egypt Position
2- Users Profile
3- Selected Pages Analytics

Authored by: Ossama ElBadawy

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,173
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Insights 2013

  1. 1. 1
  2. 2. Table of Contents Conclusions 3 Overview 4 Report Plan 5 Egypt Position 6  Global Importance 7  Regional Importance 8 Users’ Profile 9  Users by Age 10  Relationship Status 12  Gender Roles 13 Selected Pages Analytics 17 Appendices 26  Appendix 1: Facebook Global Top 25 27  Appendix 2: Facebook Regional Comparisons 28 Methodological Notes 29 About eMarketing Egypt 30 eMarketing Egypt Online Competitive Intelligence Report 2 2
  3. 3. Conclusions • Facebook is the largest social network worldwide, with Monthly Active Users (MAUs) reached 1.15 billion as of June 30, 2013, an increase of 21% year-over-year, according to FB official release. • With 16 million users, Egypt is ranked as the 17th worldwide in terms of audience size, and ranked as the 1st among Arab region countries. • In terms of penetration to population, Chile leads the global top 25 countries with about 64% penetration, while Qatar leads the Arab countries with a bout 47% penetration. • Facebook in Egypt is a young age community, dominated by those who are below 30 years old, and also with those who are aged 18 years old represent the largest single year group on Facebook. • Among those who reported their relationship status, single users represent more than 53%, which makes Egypt one of the top single countries on Facebook worldwide. • Facebook users gender distribution is almost similar to that of the total internet picture in Egypt. But Male/female comparison reveals further that Female users are of much younger ages, with female users below 30 years old are representing 81% of total female users. • Analytics of top Facebook pages in Egypt indicates that Egyptian female users are more culture oriented, while male users are more sports followers, this trend had been almost the same over the last four years. eMarketing Egypt Online Competitive Intelligence Report 3 Back to Table of Contents 3
  4. 4. Overview • Facebook is the largest online social network worldwide; it revolutionized the lives of people and how they spend their time, it also arguably contributed to the recent “Arab Spring” revolutions. • According to Facebook, it had about 1.15 billion monthly active users at the end of June 2013, and about 60% of them log on to Facebook in any given day. 1.15 B Monthly Active Users • By June 2013, Facebook was dominating in every world country except for Russia and China. 699 M Daily Active Users • Facebook mobile had been witnessing remarkable growth recently, reached to 819 million as of June 30, 2013, an increase of 51% year-over-year . The Facebook mobile app ranked within the top five apps on both iOS and Android, securing the #3 spot among iPhone users. 819 M mobile users eMarketing Egypt Online Competitive Intelligence Report 4 Back to Table of Contents 4
  5. 5. Report Plan • In the following sections, we will be profiling the Facebook in Egypt including: 1- Egypt position: comparisons of Facebook in Egypt versus global and regional figures. 2- Users profile: profiling Egyptian users’ demographics mainly in terms of age, gender and relationship status. 3- Selected pages analytics: profiling estimated analytics for top pages within selected categories. eMarketing Egypt Online Competitive Intelligence Report 5 Back to Table of Contents 5
  6. 6. Egypt Position • With about 16 million users, Egypt’s Facebook community witnessed about 41% growth comparing the last year. And it stands as the largest Arabian country on Facebook in addition to being the 17th largest country on Facebook worldwide. Table 1 : Egypt Facebook Users Overview Users as of July 21, 2013 Users as of July 21, 2012 Growth (One Year) Current Users % of Egypt Internet Users Current Users % of Egypt Population eMarketing Egypt Online Competitive Intelligence Report 16,000,000 11,387,300 4,612,700 users (41%) 48.11% 18.84% 6 Back to Table of Contents 6
  7. 7. Egypt Position – Global Importance Global Importance • As of 21st July 2013, Egypt came as the 17th country on the global Facebook countries list, Figure 1: Global Leaders 8% 7% with exactly 16 million users that are representing about 1.4% of global Facebook 5% 4% 16% United States India users, while USA leads the global Facebook Brazil users with 180 Million users that are 60% representing about 16% of global Facebook Indonesia users. eMarketing Egypt Online Competitive Intelligence Report 7 Back to Table of Contents 7
  8. 8. Egypt Position – Regional Importance Regional Importance • Egypt is the top using country among Arab Figure 2: Regional Leaders countries, as of 21st July 2013 there were about 61 million Facebook users in Arab countries (excluding Sudan and Syria); Egypt 26% 12% Egypt Saudi Arabia leads with users that are representing more 10% than 26% of users in Arabia. However; Qatar leads in terms of penetration with about 47% 10% 34% 8% of total Qatari population are Facebook users. Morocco Algeria Iraq Others The previous graphs show a quick view of leading countries with Facebook users, and the appendix tables (1), (2) gives a detailed view of the global Leaders and the regional countries. eMarketing Egypt Online Competitive Intelligence Report 8 Back to Table of Contents 8
  9. 9. Users’ Profile Overview • More than 12 million of the Egyptian Facebook users are below 30 years of age, representing more than 75% of its total users, and there are 10 million male users representing about 63% of total users. eMarketing Egypt Online Competitive Intelligence Report 9 Back to Table of Contents 9
  10. 10. Users’ Profile Users by Age • • Young generations are dominating the usage of Facebook in Egypt; users younger than 30 years old represent about 77% of total users, while users aged 40 years or older are only about 8% of total users. 18 years old users are the largest single year group on Facebook with about 1.1 million users representing alone about 6% of total Facebook users, the users by age trend, shaped as traditional pyramid, indicates two related findings: • • Interest in Facebook increases by age for the currently young people, and decreases with age for the old people. Figure 3: Age Groups 5% 8% Under 19s 28% 10% 19-24 25-29 30-34 35-39 17% 32% 40 and Older Promising potentiality for wide and sustainable penetration driven from the currently young Facebook community (notice the lift-sided pyramid which peaks early at the 22nd). eMarketing Egypt Online Competitive Intelligence Report 10 Back to Table of Contents 10
  11. 11. Users’ Profile Total Users Age Trend Figure 4: Facebook Users by Age # of Users 1,200,000 18 Yrs Old 1,080,000 1,000,000 800,000 600,000 400,000 200,000 63 61 59 57 55 53 51 49 47 45 43 41 39 37 35 33 31 29 27 25 23 21 19 17 15 13 0 Age (Yrs) eMarketing Egypt Online Competitive Intelligence Report 11 Back to Table of Contents 11
  12. 12. Users’ Profile Relationship Status • 67% of Facebook users didn’t specify their relationship status, while only 8% of them are married versus 18% of them are single. By excluding the non-reporting users, the single users are representing about 53% of users; this percentage comes as one of the top percentages worldwide. Figure 5: Relationship Status 3% 4% 8% Single 18% Engaged In a Relationship Married 67% eMarketing Egypt Online Competitive Intelligence Report 12 Others Back to Table of Contents 12
  13. 13. Users’ Profile Gender Roles • Male users represent about 62% of total Facebook users in Egypt; this is almost similar to the male/female breakdown for Egyptian internet users from a total perspective, and reflects the fact that Facebook is almost reflecting the total picture of internet community in Egypt. Figure 7: Facebook Users Figure 6: Internet Users 37% 39% Male Male 61% 63% Female eMarketing Egypt Online Competitive Intelligence Report 13 Female Back to Table of Contents 13
  14. 14. Users’ Profile Male Users Male users are with older ages than total users’ segmentation, with only about 74% of users are below 30 years. However, they show the same trend with more number of users by older age till it peaks at the 18th and also at 23rd then start declining till it reaches to almost six thousand users aged 64 years. When it comes to the relationship status, male users have a similar percentage of single versus married users. • 9% Figure 8: Male Users Age Groups Figure 9: Male Users 7% Relationship Status Under 19s 6% 26% 30-34 18% 18% 69% 35-39 30% In a Relationship Engaged 19-24 25-29 11% Single 2% 4% 40 and Older eMarketing Egypt Online Competitive Intelligence Report Married Not Specified 14 Back to Table of Contents 14
  15. 15. Users’ Profile Female Users • Female users are with much younger ages than male users segmentation, with 82% of female users are below 30 years old. However, they show the same trend of more number of users by age till it peaks at the 22nd and then start declining till it reaches 2,600 users aged 64 years. When it comes to relationship status, female users have a lower percentage of single versus married users. Figure 10: Female Users Age Groups 6% 4% Under 19s 9% 30% 4% Single 4% 19-24 25-29 30-34 16% Figure 11: Female Users 10% Relationship Status In a Relationship Engaged 17% 35-39 35% 65% 40 and Older eMarketing Egypt Online Competitive Intelligence Report Married Not Specified 15 Back to Table of Contents 15
  16. 16. Users’ Profile Age Versus Gender Figure 12: Male & Female Users by Age # of Users 700,000 18 Yrs; 620,000 600,000 Male Female 500,000 400,000 18 Yrs; 440,000 300,000 200,000 100,000 63 61 59 57 55 53 51 49 47 45 43 41 39 37 35 33 31 29 27 25 23 21 19 17 15 13 Age (Yrs) eMarketing Egypt Online Competitive Intelligence Report 16 Back to Table of Contents 16
  17. 17. Selected Pages Analytics • • • This section will be profiling of key Facebook pages in Egypt through estimated analytics . Selected pages were recognized as top pages in Egypt as per different sources (e.g. www.facebakers.com). And then we deployed a categorization and filtering criterion (8 different categories and fans not less than 2 M users) The profiled analytics for each page include: • • • Fans according to nationality (Egyptians / non Egyptians) Egyptian users by gender Egyptian users Age Groups eMarketing Egypt Online Competitive Intelligence Report 17 Back to Table of Contents 17
  18. 18. Selected Pages Analytics Page: ‫( ثقف نفسك‬Educate your Self) Total Fans: 7,487,910 Figure 14: Egyptian Users by Gender Figure 13: Geographic Breakdown 46% 32% 68% 54% Male Female Egypt Others 5% Figure 15: Egyptian Users 6% Age Groups Below 19s 19-24 18% 11% 25-29 30-34 20% eMarketing Egypt Online Competitive Intelligence Report 18 40% 35-39 40 and Older Back to Table of Contents 18
  19. 19. Selected Pages Analytics Page: Amr Khaled Total Fans: 7,030,975 Figure 17: Egyptian Users by Gender Figure 16: Geographic Breakdown Male 42% 58% Female Egypt 56% 44% Figure 18: Egyptian Users Age Groups Below 19s 6% Others 6% 19-24 18% 12% 30-34 19% eMarketing Egypt Online Competitive Intelligence Report 19 25-29 39% 35-39 40 and Older Back to Table of Contents 19
  20. 20. Selected Pages Analytics Page: Amr Diab Total Fans: 5,814,291 Figure 17: Egyptian Users by Gender Figure 16: Geographic Breakdown 38% Male Female 62% 44% Egypt 56% Others 3% Figure 18: Egyptian Users 4% Age Groups Below 19s 7% 19-24 26% 17% 25-29 30-34 35-39 43% eMarketing Egypt Online Competitive Intelligence Report 20 40 and Older Back to Table of Contents 20
  21. 21. Selected Pages Analytics Page: Ahmed Helmy - ‫أحمد حلمي‬ Total Fans: 4,205,119 Figure 20: Egyptian Users by Gender Figure 19: Geographic Breakdown 39% 61% 7 57% 43% Male Female Egypt Figure 21: Egyptian Users Age Groups Below 19s 2% 3% Others 19-24 7% 14% 30% 25-29 30-34 35-39 44% eMarketing Egypt Online Competitive Intelligence Report 21 40 and Older Back to Table of Contents 21
  22. 22. Selected Pages Analytics Page: Vodafone Egypt Total Fans: 3,823,198 Figure 23: Egyptian Users by Gender Figure 22: Geographic Breakdown 37% Male Female 63% 21% Egypt 79% Figure 24: Egyptian Users 5% Age Groups 4% Below 19s Others 9% 19-24 27% 25-29 30-34 17% 35-39 38% eMarketing Egypt Online Competitive Intelligence Report 22 40 and Older Back to Table of Contents 22
  23. 23. Selected Pages Analytics Page: ‫( كلنا خالد سعيد‬We Are All Khalid Said) Total Fans: 3,231,532 Figure 26: Egyptian Users by Gender Figure 25: Geographic Breakdown 37% Male Female 63% 32% Egypt 68% Others 5% Figure 27: Egyptian Users Age Groups Below 19s 7% 19-24 20% 10% 25-29 30-34 19% 39% 35-39 40 and Older eMarketing Egypt Online Competitive Intelligence Report 23 Back to Table of Contents 23
  24. 24. Selected Pages Analytics Page: Al Ahly Total Fans: 2,711,570 Figure 29: Egyptian Users by Gender Figure 28: Geographic Breakdown 27% Male Female 26% 73% Egypt 74% Figure 30: Egyptian Users 5% Age Groups 4% Below 19s 8% 19-24 Others 28% 16% 25-29 30-34 35-39 39% eMarketing Egypt Online Competitive Intelligence Report 24 40 and Older Back to Table of Contents 24
  25. 25. Selected Pages Analytics Page: ‫( اليوم السابع‬Youm7) Total Fans: 2,578,665 Figure 32: Egyptian Users by Gender Figure 31: Geographic Breakdown 30% Male Female 70% 31% Egypt 69% Figure 33: Egyptian Users Age Groups 11% Others Below 19s 7% 19-24 15% 25-29 30-34 14% 33% 20% eMarketing Egypt Online Competitive Intelligence Report 25 35-39 40 and Older Back to Table of Contents 25
  26. 26. Appendices eMarketing Egypt Online Competitive Intelligence Report 26 Back to Table of Contents 26
  27. 27. Appendix 1: Facebook Global Top 25 Country 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Global United States India Brazil Indonesia Mexico United Kingdom Philippines France Germany Italy Argentina Thailand Japan Colombia Canada Spain Egypt Turkey Malaysia Taiwan Australia Peru Poland Venezuela Chile FB Users (#) 1,150,000,000 180,000,000 88,000,000 84,000,000 62,000,000 50,000,000 34,000,000 34,000,000 28,000,000 28,000,000 26,000,000 24,000,000 24,000,000 22,000,000 20,000,000 19,200,000 18,800,000 16,000,000 15,400,000 15,400,000 14,800,000 13,000,000 11,800,000 11,200,000 11,000,000 10,600,000 % of Global Audience 100.00% 15.65% 7.65% 7.30% 5.39% 4.35% 2.96% 2.96% 2.43% 2.43% 2.26% 2.09% 2.09% 1.91% 1.74% 1.67% 1.63% 1.39% 1.34% 1.34% 1.29% 1.13% 1.03% 0.97% 0.96% 0.92% Online Population (#) % of Online Population Total Population (#) Penetration 2,405,518,376 256,415,589 155,064,347 96,678,643 36,501,708 45,108,857 55,433,670 35,586,492 54,536,810 67,614,120 34,628,368 22,385,340 17,470,459 100,670,175 23,116,190 30,490,863 33,627,106 33,260,000 34,130,638 19,598,662 17,739,454 19,064,301 11,641,505 25,046,644 12,749,484 10,216,666 eMarketing Egypt Online Competitive Intelligence Report 47.81% 70.20% 56.75% 86.89% 169.86% 110.84% 61.33% 95.54% 51.34% 41.41% 75.08% 107.21% 137.37% 21.85% 86.52% 62.97% 55.91% 48.11% 45.12% 78.58% 83.43% 68.19% 101.36% 44.72% 86.28% 103.75% 27 7,105,000,000 316,464,000 1,232,620,000 193,946,886 237,641,326 117,409,830 63,705,000 98,210,000 65,707,000 80,493,000 59,704,082 40,117,096 65,926,261 127,350,000 47,191,000 35,141,542 46,704,314 84,939,246 75,627,384 29,785,200 23,344,213 23,150,462 30,475,144 38,533,299 28,946,101 16,634,603 16.19% 56.88% 7.14% 43.31% 26.09% 42.59% 53.37% 34.62% 42.61% 34.79% 43.55% 59.82% 36.40% 17.28% 42.38% 54.64% 40.25% 18.84% 20.36% 51.70% 63.40% 56.15% 38.72% 29.07% 38.00% 63.72% Back to Table of Contents 27
  28. 28. Appendix 2: Facebook Regional Comparisons Country 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Arab Region Egypt Saudi Arabia Morocco Algeria Iraq Tunisia United Arab Emirates Jordan Lebanon Palestine Kuwait Libya Yemen Qatar Oman Bahrain Djibouti Comoros FB Users (#) 60,838,000 16,000,000 7,400,000 6,400,000 5,800,000 4,800,000 4,200,000 4,200,000 3,000,000 1,900,000 1,360,000 1,200,000 1,200,000 1,080,000 900,000 800,000 500,000 72,000 26,000 % of Regional Audience Online Population (#) % of Online Population Total Population (#) Penetration 100.00% 26.30% 12.16% 10.52% 9.53% 7.89% 6.90% 6.90% 4.93% 3.12% 2.24% 1.97% 1.97% 1.78% 1.48% 1.31% 0.82% 0.12% 0.04% 107,376,041 33,260,000 15,765,783 18,147,030 5,771,422 2,513,684 4,466,368 7,024,460 2,655,119 2,953,465 1,326,165 2,836,206 1,231,947 4,279,103 1,688,455 2,298,932 1,086,422 71,480 43,279 57% 48.11% 47% 35% NA NA 94% 60% NA 64% NA 42% 97% 25% 53% 35% 46% NA 60% 297,351,982 84,939,246 29,195,895 32,994,600 37,900,000 35,404,000 10,777,500 8,264,070 6,475,900 4,822,000 4,420,549 3,582,054 6,202,000 24,527,000 1,916,426 3,831,553 1,234,571 864,618 724,300 20.46% 18.84% 25.35% 19.40% 15.30% 13.56% 38.97% 50.82% 46.33% 39.40% 30.77% 33.50% 19.35% 4.40% 46.96% 20.88% 40.50% 8.33% 3.59% NA = Not Available; due to source data discrepancy eMarketing Egypt Online Competitive Intelligence Report 28 Back to Table of Contents 28
  29. 29. Methodological Notes • This edition of the annual report got published on the 30th August 2013. • Data about Facebook global position published by Facebook Investor Relations. • All data and insights about Facebook users were collected directly from Facebook on the 21st, July, 2013. • The percentage of age groups were calculated from the number of users identified within a particular age bracket to the total number of users who reported their age data (exclusion of not specified ages). • For the purposes of this report, Arab countries were defined as per the League of Arab States with the exclusion of Sudan & Syria due to lack of Facebook users data.. • Countries’ population data were got directly from official sources or when not available from UN estimates. • Countries’ online population data were got from the International Telecommunication Union web site (http://www.itu.int), accessed on the 15th, August 2013. • Egypt online population data were got from official source: www.mcit.gov.eg, accessed on the 15th, August 2013. • Data about the profiled Facebook pages are all estimates captured directly from Facebook on the 17th August 2013. eMarketing Egypt Online Competitive Intelligence Report 29 Back to Table of Contents 29
  30. 30. About eMarketing Egypt About Us eMarketing Egypt is the first company in Egypt and the Middle East that provides a full integrated e-marketing services starting from situation analysis to delivering the promised results. eMarketing Egypt combines expertise from the competitive intelligence field with the internet marketing professionalism to support its clients with a fully integrated internet marketing strategy and strategic decision support for their investment decision online. Online Competitive Intelligence (OCI) OCI is an eMarketing Egypt innovative service that is the mix of both Competitive Intelligence and Online Marketing into an integrated decision support for online business decision makers through both customized services and standardized reports. We are proudly referring our e-marketing success to the fact of being always based on OCI findings. Citation You are free to share this report and use it as a reference, but just make sure to cite eMarketing Egypt, August 2013. Contact Us Address: Head Office: 42 Abd Elmonem Riyad st, Fifth Floor, Mohandseen, Giza, Egypt. Commercial Office: Smart Village, B-115, Cairo-Alex Desert Road, Egypt E-mail: info@emarketing-egypt.com Website: www.emarketing-egypt.com eMarketing Egypt Online Competitive Intelligence Report 30 Back to Table of Contents 30

×