2. Transforming Technologies for Tomorrow
Agenda
Internet Manketing Strategies
SEO Introduction
SEO Type
SEO Technique
Strategy
Process
Service
Benefits
Conclusion
3. Transforming Technologies for Tomorrow
Key Internet Marketing Strategies
Search engine optimisation (SEO)
- no cost per click
Search engine marketing (SEM)
- cost per click
4. Transforming Technologies for Tomorrow
SEO Introduction
SEO is the act of modifying a
website to increase its ranking
in organic (vs paid), crawler-
based listings of search
engines.
6. Transforming Technologies for Tomorrow
Tital Tag, Meta Description,Keyword
Title tag
Meta description tag (or first para of
text if no meta des has been added)
Keywords
14. Transforming Technologies for Tomorrow
Paid placements
Paid inclusions
- Advertising programs where pages are guaranteed to be
included in a search engine's index in exchange for
payment
- no guaranteed ranking
- payment made on a Cost Per Click (CPC) basis
Paid listings
- Advertising programs where listings are guaranteed to
appear in organic listings
- the higher the fee, the higher the ranking
16. Transforming Technologies for Tomorrow
Service
SEO Consultation
Optimized Content Providing
On Page SEO
Online Product Selling Consultation
Local SEO
Video SEO
Mobile SEO
Link Building
Online Reputation Management
17. Transforming Technologies for Tomorrow
This is just the tip of the iceberg.
Search marketing is at its infancy and is
advancing by leaps and bounds.
So stay tuned… and stay ahead of your
competitor.
Thank You
