The document discusses search engine optimization (SEO). It provides an agenda for an SEO introduction presentation, including topics like SEO types, techniques, strategies, processes, and services. The presentation aims to introduce SEO and discuss key internet marketing strategies like SEO and search engine marketing. It highlights the importance of on-page and off-page optimization techniques and white hat versus black hat approaches.

1. Search Engine Optimization
Speaker Information
Tamanna Noor Luna
Software Engineer

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Agenda
Internet Manketing Strategies
SEO Introduction
SEO Type
SEO Technique
Strategy
Process
Service
Benefits
Conclusion

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Key Internet Marketing Strategies
Search engine optimisation (SEO)
- no cost per click
Search engine marketing (SEM)
- cost per click

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SEO Introduction
SEO is the act of modifying a
website to increase its ranking
in organic (vs paid), crawler-
based listings of search
engines.

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Search Engine

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Tital Tag, Meta Description,Keyword
Title tag
Meta description tag (or first para of
text if no meta des has been added)
Keywords

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Paid placements
Paid placements

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SEO Type
On Page SEO
Off Page SEO

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SEO Type

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SEO Technique
Black Hat SEO
White Hat SEO
Gray Hat SEO

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SEO Strategy

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SEO Process

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Paid placements
Paid inclusions
- Advertising programs where pages are guaranteed to be
included in a search engine's index in exchange for
payment
- no guaranteed ranking
- payment made on a Cost Per Click (CPC) basis
Paid listings
- Advertising programs where listings are guaranteed to
appear in organic listings
- the higher the fee, the higher the ranking

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Update

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Service
SEO Consultation
Optimized Content Providing
On Page SEO
Online Product Selling Consultation
Local SEO
Video SEO
Mobile SEO
Link Building
Online Reputation Management

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This is just the tip of the iceberg.
Search marketing is at its infancy and is
advancing by leaps and bounds.
So stay tuned… and stay ahead of your
competitor.
Thank You