2. Summary: Mobile Workforce On-Demand!
SquadRun is a mobile marketplace
that enables businesses to tap into a
smartphone enabled, intelligent
workforce ('players') for executing
small tasks ('missions').
From the player side, it is a real life
game where they get paid to
complete quick fun missions using
their smartphone.
Private
&
Confiden/al
3. Some applications that SquadRun is being used for
On-ground Data
Capture & Verification
Screen
Shot
2014-‐08-‐27
at
1.02.41
PM
In-store Customer
Feedback
Content Moderation
Outreach &
Distribution
Focus Groups &
Concept Testing
Categorization &
Tagging
Surveys & Interviews
In-store Audits & Customer Reviews
Mystery Shopping
Private
&
Confiden/al
5. The Market
$150m
(annual transactions)
The Market Opportunity
1. Operating in a relatively new market in India
2. Difficult to estimate exact market figures
3. Estimated figures of different use cases based on relevant industries and similar player globally
Private & Confidential
$800m
Market Research
Industry
India
$150m
Mystery shopping
Industry
India 67m
Smartphone
users
India
Amazon
Mechanical Turk
6. Problem
Player
Side:
No
pla9orm
for
people
to
mone:ze
their
free
:me
People don’t have a fruitful way to spend free time and make some extra cash
without actually doing ‘work’
NOTE - In 2010, 34% of Amazon Mechanical Turk workers were from India (Link). In
2012-2013, it stopped accepting non-US resident workers.
Business
Side:
Labor
intensive
model
is
painful
Unreliable ground force who constantly try to beat the system and is difficult to
manage.
Expensive due to capital investment, management overhead and inefficiencies.
Long turnaround times.
Lack of technology - Paper based and highly manual
Lack of customer connect. Small sample sizes
Private & Confidential
7. Supply - Player acquisition
• The key to cracking players (supply side) is actually stable
demand. If we can provide missions that players like to do then
getting more of them doesn’t seem to be an issue.
• We want to be able to control the supply side. We’re basically
experimenting, learning and building channels to acquire players,
some of them are.
– SquadRun active influencers (50) that act as our marketing/outreach
associates
– On-ground/guerrilla campaigns - from ‘free banta for download’
campaigns (that got covered in HT City) to #GetPaidToPoop. Small
ripples across the country. Very high quality channel!
– E-mail marketing - we have acquired database of 10 lac students across
India from proprietary sources. Cracked 35%+ open rate and around 10%
click rate.
– Facebook marketing - we’re seeing downloads at Rs 2!
– More social media campaigns for engagement (#SquadVachan, etc)
– After 1500-2000 active players, virality will take over! Referrals/invite
only.
Private
&
Confiden/al
8. Solution: Crowdsourced Mobile Workforce
Private
&
Confiden/al
PLAYERS: Everyday
people - college
students, housewives
etc.
Possess invaluable
local access and IQ.
Equipped with smart
phones and internet
Players get paid to
perform missions
SquadRun provides a gamified platform for people to monetize their free time by
connecting them to businesses who leverage this workforce for executing small tasks.
9. Quality Assurance
Strong Reputation and
Authentication checks
+
Algorithms (capability and intent)
and Workflows (confidence on
judgments)
10. Business Model
• We charge 20% commission on each transaction.
• Average value per remote mission is USD 0.50 and for on-site
mission is USD 3.
• In future, we also plan to charge a platform usage fee similar
to SaaS platform for using our DIY system and analytics
features.
• We will also charge an affiliate commission on the reward
side from partners like payTM, jabong, amazon, flipkart,
uber, etc.
• Several alternate revenue streams possible in the future with
a larger player base.
Private
&
Confiden/al
11. Team
Kanika Jain
Apurv Agrawal Vikas Gulati
Business Development Operations & Marketing
Engineering
Private & Confidential
VIT 2012 batch; founding member VP
@91springboard; founder @ngoFuel
(crowdsourcing tech for non-profits);
president @KairosSociety India
VIT 2012 batch; sr. software
engineer @josh tech group;
2.5 yrs product mgmt, django
(python) & android
BA LLB, Faculty of Law;
operations @91springboard;
internships @BCG, @Amarchand,
@AZB, etc.
Past Investors and Advisors
• Founders of SnapDeal, Zomato, SlideShare, AbsolutData, Scientific Animations,
etc + MD of Times
• Incubated at 91springboard
• Incorporated as Delaware C-corp
12. Current Stats
• Mobile App Download Link -
https://play.google.com/store/
apps/details?id=com.squad.run
(released on 1st July 2014)
• Number of logins – 2545
• Players with at least 1 mission –
2040
• Missions Submitted – 6011
• Missions completed per day - 65
(approx)
Private
&
Confiden/al
13. Get in touch!
Apurv Agrawal
+91 88006 04703
info@squadrun.in
Private & Confidential
14. Solution: SquadRun advantages
Private & Confidential
Player intelligence and access
Our mobile workforce comprises
of educated, tech savvy players
with local knowledge and access
who are also your ultimate
consumers.
Cost-effective flexible workforce
Gain access to a scalable on-demand
workforce on a pay-as-you-go basis with no
capital investment.
Great speed and delivery
24/7 access to thousands of
qualified workers reporting on-ground
data which can be seen
as soon as it is captured on
your dashboard.
How can businesses trust the work-
15. Product: How it works
1
2
3
Private
&
Confiden/al
4
Business
creates a
mission
Players ready
to start
immediately
Players
complete
mission & get
paid after
verification
Business
view and
track
mission on
Dashboard
Task
‘gamified’
for
players
Monitor
task
progress
Task
verified
