Making learning fun for kids 
and measurable for parents
Thailand 
App 
Store 
• #1 
Kids 
App 
• #1 
Educa.on 
App 
• 100,000+ 
downloads 
• Average 
usage 
.me 
x2
Singapore 
App 
Store 
• #1 
Kids 
App 
• #1 
Educa.on 
App 
• 100,000+ 
downloads 
• Average 
usage 
.me 
x2
Paper 
Workbooks 
For 
Preschool 
Kids 
• boring 
• outdated 
content 
• unrepeatable 
For 
Parents 
• no 
meaningful 
measurement 
• no 
comparison 
• no 
long-­‐term 
tracking
DEMO
Measure 
 
Compare 
• Track 
performance 
over 
.me 
• Compare 
VS 
peers 
by 
class 
level, 
age, 
geography
Pricing 
• Individual 
exercise 
= 
$1.99 
• Monthly 
subscrip.on 
= 
$9.99
Market 
Size 
43.4 
B 
USD 
30+%
Wrote 
and 
sold 
teaching 
manuals 
to 
1,000+kindergartens 
Owns 
4 
kindergartens 
in 
Thailand 
 
China 
Co-­‐founded 
7 
million 
users, 
Thailand’s 
#1 
healthcare 
website, 
haamor.com
Featured 
in 
more 
than 
20 
news 
sources 
in 
Thailand, 
Singapore, 
 
China
Featured 
in 
more 
than 
20 
news 
sources 
in 
Thailand, 
Singapore, 
 
China
User 
Engagement 
20,000 
: 
100,000 
1 
: 
5
Summary 
• #1 
Kids 
app 
 
#1 
Edu 
app 
in 
Thailand 
and 
Singapore 
• Badass 
team: 
Extensive 
experience 
in 
preschool 
edu 
• Kickass 
product: 
Average 
usage 
.me 
x2 
• Bigass 
market: 
40+ 
B 
USD, 
30+% 
growth 
rate
charn@arterex.com 
+668-1988-2499

[Startup Nations Summit 2014] Competition - Thailand

  • 1.
    Making learning funfor kids and measurable for parents
  • 2.
    Thailand App Store • #1 Kids App • #1 Educa.on App • 100,000+ downloads • Average usage .me x2
  • 3.
    Singapore App Store • #1 Kids App • #1 Educa.on App • 100,000+ downloads • Average usage .me x2
  • 4.
    Paper Workbooks For Preschool Kids • boring • outdated content • unrepeatable For Parents • no meaningful measurement • no comparison • no long-­‐term tracking
  • 6.
  • 7.
    Measure Compare • Track performance over .me • Compare VS peers by class level, age, geography
  • 8.
    Pricing • Individual exercise = $1.99 • Monthly subscrip.on = $9.99
  • 9.
    Market Size 43.4 B USD 30+%
  • 10.
    Wrote and sold teaching manuals to 1,000+kindergartens Owns 4 kindergartens in Thailand China Co-­‐founded 7 million users, Thailand’s #1 healthcare website, haamor.com
  • 11.
    Featured in more than 20 news sources in Thailand, Singapore, China
  • 13.
    Featured in more than 20 news sources in Thailand, Singapore, China
  • 14.
    User Engagement 20,000 : 100,000 1 : 5
  • 17.
    Summary • #1 Kids app #1 Edu app in Thailand and Singapore • Badass team: Extensive experience in preschool edu • Kickass product: Average usage .me x2 • Bigass market: 40+ B USD, 30+% growth rate
  • 18.