The document features a compilation of quotes from the book 'Startup Ignition' by David Newberry, emphasizing key entrepreneurial principles related to branding, market understanding, innovation, and customer focus. Notable figures like Jack Welch, Steve Jobs, and Philip Kotler underscore the importance of strategic thinking in business success. The quotes highlight the necessity of aligning product offerings with customer needs and fostering growth through effective branding and marketing strategies.

1. “STARTUP IGNITION”
Quotes (Part 1)
David Newberry

2. The following are a series of
quotes that have been shared in
the book,
“Startup Ignition”

3. “Be number one, or number two or
get out”
Jack Welch
Opportunity – Brand – Achieving Growth

4. “If markets are to be segmented
and cultivated, they must meet
certain requirements. Segments
must be Measurable, Substantial,
Accessible, Differentiable, and
Actionable”
Philip Kotler
Opportunity – Brand – Achieving Growth

5. “If I had asked people what they
wanted, they would have said faster
horses”
Henry Ford
Opportunity – Brand – Achieving Growth

6. “You can’t just ask customers what
they want and then try to give that
to them”
Steve Jobs, Former CEO Apple
Opportunity – Brand – Achieving Growth

7. “He uses statistics as a drunken
man uses lamp-posts...for support
rather than illumination”
Andrew Lang, a Scottish Poet
Opportunity – Brand – Achieving Growth

8. “People are unlikely to know that
they need a product which does not
exist and the basis of market
research in new and innovative
products is limited in this regard”
John Harvey-Jones
Opportunity – Brand – Achieving Growth

9. “Don’t find customers for your
products, find products for your
customers”
Seth Godin
Opportunity – Brand – Achieving Growth

10. “Cost is of no importance in setting
the price. It only helps you to know
whether you should be making the
product”
Philip Kotler
Opportunity – Brand – Achieving Growth

11. “People think focus means saying yes
to the thing you've got to focus on. But
that's not what it means at all. It means
saying no to the hundred other good
ideas that there are. You have to pick
carefully. I'm actually as proud of the
things we haven't done as the things I
have done. Innovation is saying no to
1,000 things”
Steve Jobs
Opportunity – Brand – Achieving Growth

12. “If Plan “A” fails - remember you
have 25 letters left”
Chris Guillebeau
Opportunity – Brand – Achieving Growth

13. “Things that are important have
names”
David Newberry
Opportunity – Brand – Achieving Growth

14. “A name will last longer than any other
investment you make in your business.
Whether people see it on your
storefront, read it on your badge at a
trade show, or see it on their caller ID,
your brand name makes a critical first
impression--even more than your
shoes”
Alexander Watkins
Opportunity – Brand – Achieving Growth

15. “Leadership comes when your hope
and your optimism are matched with
a concrete vision of the future and a
way to get there. People won’t
follow you if they don’t believe you
can get to where you say you’re
going”
Seth Godin
Opportunity – Brand – Achieving Growth

16. “No one ever succeeds without the
help of others”
Jay Abraham
Opportunity – Brand – Achieving Growth

17. “Your culture is your brand”
Tony Hsieh
Opportunity – Brand – Achieving Growth

18. “What really decides consumers to
buy or not to buy is the content of
your advertising, not its form”
David Ogilvy
Opportunity – Brand – Achieving Growth

19. “The key to branding, especially for
smaller firms, is to focus on a
limited number of issue areas and
develop superb expertise in those
areas”
Philip Kotler
Opportunity – Brand – Achieving Growth

20. “Increasingly, search is our
mechanism for how we understand
ourselves, our world, and our place
within it”
John Battelle
Opportunity – Brand – Achieving Growth

21. “Find interesting stories to tell – look
to your customers or challenges in
your industry. Don’t worry so much
about talking about your products.
Build an audience first with
compelling stories”
Tim Washer
Opportunity – Brand – Achieving Growth

22. “In marketing I've seen only one
strategy that can't miss - and that is
to market to your best customers
first, your best prospects second
and the rest of the world last”
John Romero
Opportunity – Brand – Achieving Growth

23. “Fishing can be a good metaphor for
finding the right prospects to progress.
You often think you have hooked a fish
but invariably you haven’t, however
when you do hook a fish you know you
have. Think like a fisherman and and
focus all your attention on reeling in the
ones who have bitten, rather than those
that are only nibbling”
David Newberry
Opportunity – Brand – Achieving Growth

24. “Until you have your first three or
four customers, you really don’t
have a business”
David Newberry
Opportunity – Brand – Achieving Growth

25. “You can have everything in life you
want, if you will just help enough
other people get what they want”
Zig Zigler
Opportunity – Brand – Achieving Growth

26. “I’ve learned that people will forget
what you said, people will forget
what you did, but people will never
forget how you made them feel”
Maya Angelou
Opportunity – Brand – Achieving Growth

27. “To be successful and grow your
business and revenues, you must
match the way you market your
products with the way your
prospects learn about and shop for
your products”
Brian Halligan, CEO Hubspot
Opportunity – Brand – Achieving Growth

28. “We’re all learning here; the best
listeners will end up the smartest”
Charlene Li & Josh Bernoff
Opportunity – Brand – Achieving Growth

29. “It is not the strongest of the species
that survive, nor the most intelligent,
but the one most responsive to
change”
Charles Darwin
Opportunity – Brand – Achieving Growth

30. Thank You
Please download the free book here
Startup Ignition
It is also available in iBooks
David Newberry is the founder of Market-In360 and can be contacted at
david@market-in360.com