This document outlines a communication strategy workshop hosted by Rob Martin Murphy and Liane Siebenhaar. The workshop consists of 6 sessions over 6 weeks to help startups create communication strategies. The June 11th session focuses on creating a communication strategy and walks through 6 essential questions: 1) Where do we come from? 2) Where do we want to go? 3) Who are we talking to? 4) What do we have to tell them? 5) How do we tell them that? 6) Where do we tell them that? The workshop teaches startups how to develop targeted messaging and identify the best channels to reach their audience.
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub.com. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups.
This is the presentation of our today's tribe meeting. Here are the links:
Ted - Simon Sinek, How great leaders inspire action: http://www.youtube.com/watch?v=qp0HIF3SfI4,
Brand Books: "Santa": http://de.slideshare.net/elenimiliou1/santa-brand-book-by-quietroom and "Skittles": http://urbantaster.com/wp-content/uploads/2011/09/Skittles_brandbook.pdf
Start-up Chile Marketing & Advertising Tribe session on Data Analysis tools for startups. Written by Pedro Villalobos (Lagiar.com), Felipe del Sol (Admetricks.com), Liane Siebenhaar (Mewe.co). This is a selection of tools you can use to shape your pitch and product. If you have any questions, don't hesitate to contact us.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub.com. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups.
This is the presentation of our today's tribe meeting. Here are the links:
Ted - Simon Sinek, How great leaders inspire action: http://www.youtube.com/watch?v=qp0HIF3SfI4,
Brand Books: "Santa": http://de.slideshare.net/elenimiliou1/santa-brand-book-by-quietroom and "Skittles": http://urbantaster.com/wp-content/uploads/2011/09/Skittles_brandbook.pdf
Start-up Chile Marketing & Advertising Tribe session on Data Analysis tools for startups. Written by Pedro Villalobos (Lagiar.com), Felipe del Sol (Admetricks.com), Liane Siebenhaar (Mewe.co). This is a selection of tools you can use to shape your pitch and product. If you have any questions, don't hesitate to contact us.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
Commodity Trade Aid, Comtraid is a early stage tech start up. Comtraid is crowd based offline trading platform for commodity. It caters a niche market with high valued customers.
PIN IT! How to make Pinterest a part of your Planning Toolkit.Liane Siebenhaar
I love Pinterest. I've been using this as a work tool. It's great to save pictures, best cases and get inspiration from other planners. Here is how i see it. Questions, opinions or examples are very welcome!
PS: http://pinstamatic.com is a good tool to screenshot everything.
Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Commodity Trade Aid, Comtraid is a early stage tech start up. Comtraid is crowd based offline trading platform for commodity. It caters a niche market with high valued customers.
PIN IT! How to make Pinterest a part of your Planning Toolkit.Liane Siebenhaar
I love Pinterest. I've been using this as a work tool. It's great to save pictures, best cases and get inspiration from other planners. Here is how i see it. Questions, opinions or examples are very welcome!
PS: http://pinstamatic.com is a good tool to screenshot everything.
Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
How to acquire candidates & clients with the right social media strategy.RecruitiFi
A RecruitiFi Webinar Event: Tony Restell of Social-Hire.com discusses how you can develop a strong social recruiting strategy. This is a must view for both corporate and agency recruiters. See the full webinar at: http://pages.recruitifi.com/social-recruiting-webinar-with-tony-restell-of-social-hire-0
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
5 Tips on How to Be Profitable using Social Media MarketingRoel Manarang
My presentation for the GDI SEO Training Camp hosted by Glen Dimaandal Inc. Learn easy, effective and profitable social media marketing tips for your business to help you enhance your branding, PR, drive sales and leads, and more.
Full Post: http://roelmanarang.com/profitable-social-media-marketing-tips/
Social Media For Small Business - The User's GuideIan Noctor
Social media marketing doesn't have to be the preserve of large corporations with loads of money and endless resources. With a bit of planning and a dash of personality you too can be building relationships with your current and future customers. Learn about Content Marketing and why it's the biggest development in years for social media for business.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Content Marketing tactics, ideas, tools to grow your business with Toni NavarroToni Navarro Consulting
Are you struggling to create consistent content to connect with your ideal client?
Due to the current situation, people are consuming even more content than ever on social media, blogging, and other platforms too.
Also, nowadays people are searching for more specific information and solutions on google, so you have to optimise content to be visible to your audience.
But the reality is that many business owners and marketers are finding it hard to get the inspiration and time to put together the content that actually connects with your audience, and more importantly, the one that brings them leads and sales.
Do you feel the same way?
As Christmas is around the corner, Toni Navarro will be sharing with you some great ideas and tips for content creation, not only to promote your business on Christmas, but all year around.
In this webinar you’ll learn:
1- How and where to find Content Marketing ideas
2- Great content ideas for Christmas.
3- Content tactics to use all year around.
4- Tactics to promote and distribute your content
5- Content Marketing tools
6- Q&A’s time: to ask questions to Toni Navarro
Similar to Start-up Chile Marketing & Advertising Tribe - Session 3 (20)
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Rob
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
3. WHY DO I NEED A
COMMUNICATION
STRATEGY?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
4. YOU JUST LAUNCHED
OR ARE ABOUT TO
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
5. WHAT YOU WANT:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
6. HOW YOU THINK
YOU GET THERE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
8. A THOUGHT THROUGH
COMMUNICATION STATEGY
=
DETAILED PLAN THAT HELPS YOU
GET NOTICED & TEST TRACTION
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
9. THERE IS NO ONE
FITS ALL SOLUTION.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
10. BUT 6 ESSENTIAL
QUESTIONS THAT
WILL GUIDE YOU.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
11. 1. WHERE DO WE COME FROM?
2. WHERE DO WE WANT TO GO?
3. WHO ARE WE TALKING TO?
4. WHAT DO WE HAVE TO TELL THEM?
5. HOW DO WE TELL THEM THAT?
6. WHERE DO WE TELL THEM THAT?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
13. 1. WHERE DO WE
COME FROM?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
14. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Definition
Example
Sources
Mewe is a new Volunteer Travel Search. It enables you to easily find, book & rate your ideal volunteer trip.
The brand just has soft-launched its site. The problem: Nobody really knows the brand and traffic is low.
1. WHERE DO WE COME FROM?
Status-Quo of your Start-up: Why does it exist, what problem does it solve, at which stage you are and
the biggest problem you are facing. (Start-ups: low brand awareness & consideration)
Problem definition along the Purchase Funnel:
- The customer journey to online purchase, Google
- Traditional vs. modern Purchase Funnel, McKinsey
15. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
16. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
17. 2. WHERE DO WE
WANT TO GO?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
18. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Definition
Example
Sources
Mewe‘s main goal is to boost brand awareness and generate traffic to the website. In numbers: from 40
to 150 sustainable quality website visits per day, positive feedback from users & category professionals,
positive coverage in blogs & PR. Our budget: $5000, Campaign timing: Month of August.
2. WHERE DO WE WANT TO GO?
The “SMART” goal you are trying to achieve. SMART= specific, measurable, actionable, realistic, timely.
The budget and preliminaries you have. (Start-ups: increase brand awareness & traffic, low to no budget)
Goal examples & brand cases:
- How to measure Digital, Julian Cole, p.23 & 48
- Warc Effectiveness Awards (Free Trial)
- Benchmarks: Display Ads (Google), Website Traffic (Compete)
19. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES: CHECK OUT HIS COURSE “DIGITAL STRATEGY” ON SKILLSHARE
20. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
21. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
22. 3. WHO ARE WE
TALKING TO?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
23. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Definition
Example
Sources
We are talking to all purpose driven travellers between 18 and 35. While they work hard to climb up the
career ladder in the industry, they seek an experience with a greater sense in their free time. The major
barriers to book a volunteer trip: bad search sites, a lack of information availability & no trust indicators.
3. WHO ARE WE TALKING TO?
Your target group. Demographics (age, gender, net income, country), sociographics (hobbies, mindset,
etc.), insights (problems, dreams, truth, psychology), media behaviour (offline vs. online, …).
- Demographics: Statista, Keyword Tool, Market-Media Studies (publishing houses)
- Sociographics: Studies, Google Customer Survey, Typologies
- Insights: Facebook Comments, Twitter Advanced Search, Talk to people.
- Studies: Category Associations, Boston Consulting Group, Pew Research.
- More Examples: Mewe, Playground Sessions.
24. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
EXAMPLE
25. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
26. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
27. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
28. 4. WHAT DO WE
HAVE TO TELL
THEM?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
29. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Definition
Example
Sources
Before: It’s a pain looking for a volunteer trip. I wish there was an easy way to compare. After: There is a new
site that makes finding a volunteer trip really easy. It is transparent and shows all relevant information.
Proposition: With Mewe you easily find, book and rate your perfect volunteer trip.
4. WHAT DO WE HAVE TO TELL THEM?
The one sentence elevator pitch or the proposition. Helpful: what your target group thinks before the
campaign vs. what they think after. (Start-ups: What you do – it should be new & convincing)
- Testing with Google Adwords or Facebook Ads (same ads, different messages > clickrate?)
- Try it out on a party, whats most convincing?
30. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
31. 5. HOW DO WE
HAVE TO TELL
THEM THAT?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
32. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Definition
Example
Sources
While Mewe’s competitors are very real, serious and visually all over the place, we want to be simple,
witty, clever, warm-hearted and fun. On a meta level we want to bring across that volunteer travel is not
only “selfless”, but also a fun way to get to know a new culture.
5. HOW DO WE HAVE TO TELL THEM THAT?
Your brand personality. What is your character in comparison to your competitors (tonality, speech, visual
setting, design).
- Tribe Session: create a simple brand model.
- Skittles Brand Book.
- Good Presentation on Branding (The Brand Gap)
33. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
5. HOW DO WE HAVE TO TELL THEM THAT?
34. 6. WHERE DO WE
HAVE TO TELL
THEM THAT?
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
35. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Definition
Example
Sources
Social media continues to be a dominant influence on Mewe’s target group’s travel decision. Google
Search, Facebook and YouTube have the highest reach and thus the biggest potential to create
awareness. Furthermore we use PR and creating unique content to get into magazines and blogs.
6. WHERE DO WE HAVE TO TELL THEM THAT?
Your target group’s customer journey, which media channels are most efficient, creative touchpoints.
(Start-ups: Social Media, PR, Newsletter, SEO & maybe Google Ads/FB Ads, creative touchpoints).
- Media analysis: Google Consumer Barometer, Google Customer Journey
- On PR: Ryan Holiday, Trust me I’m Lying & Skillshare Getting Press on a tight budget, Help a reporter.
- Blogger Outreach program, Julian Cole.
- Tricks: e.g. Wifi cards, backlinking with badges, endorsement of content, following relevant people.
36. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
EXAMPLE
37. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
38. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
SOURCES
39. NOW YOU
HAVE A PLAN.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
40. before
MY COMMUNICATION STRATEGY
1. WHERE DO WE COME FROM?
2. WHERE DO WE WANT TO GO?
3. WHO ARE WE TALKING TO?
4. WHAT DO WE HAVE TO TELL THEM?
5. HOW DO WE HAVE TO TELL THEM THAT?
6. WHERE DO WE HAVE TO TELL THEM THAT?
a3er
41. THIS FORMS THE
BASE FOR UNIQUE &
EFFECTIVE CONTENT.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
42. DIY CONTENT OR
BRIEF A
CREATIVE
TEAM.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
44. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
“WE GIVE YOU THE DAILY TWIST”
45. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
GET INSPIRED BY SUCCES CASES
46. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
GET INSPIRED BY SUCCES CASES
47. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
GET INSPIRED BY SUCCES CASES
48. NOW IT’S
YOUR TURN.
30 MINUTES.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
49. before
MY COMMUNICATION STRATEGY
1. WHERE DO WE COME FROM?
2. WHERE DO WE WANT TO GO?
3. WHO ARE WE TALKING TO?
4. WHAT DO WE HAVE TO TELL THEM?
5. HOW DO WE HAVE TO TELL THEM THAT?
6. WHERE DO WE HAVE TO TELL THEM THAT?
a3er
50. LAST BUT NOT LEAST:
COMMUNICATION
FRAMEWORK,
TIME PLAN & BUDGET.
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
51. ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
EXAMPLE
52. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Tbd.
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE