Are you struggling to create consistent content to connect with your ideal client?
Due to the current situation, people are consuming even more content than ever on social media, blogging, and other platforms too.
Also, nowadays people are searching for more specific information and solutions on google, so you have to optimise content to be visible to your audience.
But the reality is that many business owners and marketers are finding it hard to get the inspiration and time to put together the content that actually connects with your audience, and more importantly, the one that brings them leads and sales.
Do you feel the same way?
As Christmas is around the corner, Toni Navarro will be sharing with you some great ideas and tips for content creation, not only to promote your business on Christmas, but all year around.
In this webinar you’ll learn:
1- How and where to find Content Marketing ideas
2- Great content ideas for Christmas.
3- Content tactics to use all year around.
4- Tactics to promote and distribute your content
5- Content Marketing tools
6- Q&A’s time: to ask questions to Toni Navarro
Content marketing conversations priorities, problems and predictions for 201...King Content
Content marketing conversations priorities, problems and predictions for 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Insights Success has curated a list of “The 10 Most Influential CMOs to watch, 2018,” who are excelling in the provision of best-in-class marketing strategies and solutions which incessantly advocate ingenuity and unparalleled expertise.
Content marketing conversations priorities, problems and predictions for 201...King Content
Content marketing conversations priorities, problems and predictions for 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Insights Success has curated a list of “The 10 Most Influential CMOs to watch, 2018,” who are excelling in the provision of best-in-class marketing strategies and solutions which incessantly advocate ingenuity and unparalleled expertise.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
Digital Marketing Strategy - A FrameworkMarkus Neuert
THOUGHTS ON A DIGITAL STRATEGY
I put this presentation together based on a loose framework I have used and expanded on since starting my production company Cyclefilm in 2006. I credit this model with identifying an expansion opportunity into the Tampa event management space with the Downtown Crawlers to support the marketing and launch strategy of my social App Kyngo. The model works equally well for identifying opportunities in both digital and traditional marketing.
I focused the presentation on media and tech collaboration opportunities in an attempt to find the right questions. The exact answers must be worked out individually for each company, taking into account the current business environment, unique strengths and opportunities.
A STARTER PACK
The presentation is a simple starter pack for any company that wants to win in digital by creating a comprehensive digital strategy document. This document can then be used as a central guidebook when developing actionable tasks and initiatives.
THE HOLISTIC APPROACH - FROM SILOS TO UNIFICATION
I wanted to provide companies with a framework to hang digital ideas and integrate them into the overall marketing strategy. Moving away from 1-off efforts in silos, and steering towards a holistic approach that encompasses the customer journey as a whole - from initial customer contact to purchasing the product. Every real world initiative must have a digital component that leverages the power of Email, Search and Social, as well as VOD, Podcasts and Blogs, from the smartphone to the store.
NOT COVERED
I did not venture deeper into a Social Media Channel Strategy, since this requires detailed insights and further analysis of the current state of social within each company.
I also did not touch on retail collaborations since this requires a deeper understanding of each company’s customers infrastructure and digital capabilities.
How to create the ultimate inbound marketing strategySix & Flow
In this slideshare, we'll cover a lot about how you can accelerate growth with a flexible inbound marketing strategy. But first, we need to get the most obvious argument for inbound out of the way first: changes to EU legislation.
50 Proven PR Tactics to Generate Media Coverage for Your BusinessThe Buzz Factory PR
50 Proven PR Tactics to Generate Media Coverage for Your Business.
Thank you to all the businesses and marketers who have trusted The Buzz Factory (www.thebuzzfactory.co.uk) with their PR during our first 10 years.
But as the Carpenters once said: we’ve only just begun.
Together ...
Our clients - large and small - have already enjoyed many millions of pounds worth of coverage in return for a tiny fraction of its value in fees!
To celebrate, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to ...
… focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.
Good luck!
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
this is the strategy for the social media marketing for domin's but it can also be followed by other organizations as well as they can take input from it
Tactics to Survive & Thrive with Digital Marketing during this crisis Toni Navarro Consulting
- Digital Marketing Strategies to implement in your business now.
-Some tactics to build and grow your audience.
-Examples of how some brands are marketing themselves right now.
-How to create an effective (Survive & Thrive Marketing Plan for your business) to be ready to thrive when the crisis is over.
Did you know that more than 45 % of businesses don't have a marketing strategy in place?
As a result, they struggle to generate leads and sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there a few key points that you need to take into consideration in order to make it work for your business.
If you are running campaigns to the wrong people, or using the wrong message, it's never going to work out.
Are you applying marketing tactics without analysis where your audience is or knowing which channels are the best to be advertising in, you're going to waste your budget.
So in this FREE Marketing webinar, I'm going to take you through the main pillars to build an effective Digital Marketing Plan for lead generation.
We know how hard the situation is at the moment, and although you might think, why should I spend time working on my marketing plan right now?
Actually, it's the best time to rethink your marketing strategy, so you build a stronger one which will help you to thrive when this crisis is over.
What I will show you in this webinar:
-How to create an effective Digital Marketing Plan for growth.
-Time for Q&A's: you will have time to ask me any questions you might have regarding your marketing & sales strategy.
-Digital Marketing Resources
Register for this event here.
Details will be sent on how to join the Zoom meeting.
Who is this workshop for?
-Business owners who are looking to generate more leads by implementing a proven system for business growth.
-Key individuals from businesses that would like to implement a digital marketing strategy.
-Overwhelmed marketers who need some support to create a marketing plan.
-Business owners or entrepreneurs that want to understand how to apply the best digital marketing strategies.
Who is Toni Navarro?
Toni Navarro is a Digital Marketing Consultant and Entrepreneur with over 10 years of experience supporting businesses internationally.
His mission is helping entrepreneurs and business owners thrive with their businesses in this digital era, by advising how to invest their funding effectively, running more effective strategies that generate quality leads and sales to them.
He has worked with numerous companies, including Brother International, KR Solutions, Galiwonders and Manchester businesses like: Holm Care, Flock, & Matrix Physiotherapy among others.
Email Toni at: info@toninavarro.net if you have any questions prior to the webinar.
Website: www.toninavarro.net
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
Chapter 1: Facts, Stats and Tips on Content MarketingTAG Marketing
Facts, Stats and Tips relevant to the small business content marketer on why brand assets in the form of quality content are driving the marketplace right now.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
This is a presentation I gave yesterday to the Calgary Marketing Meetup Group.
I'm not sure how to make these videos active on Slideshare, if anyone has advice, I'd appreciate it.
Activating Your Business Via Different Social Media PlatformsNina Gad
How to activate your brand online and engage with your clients via different social media platforms, to stir communication and gain extra recognition and more followers.
The Complete Guide to Digital Real Estate in Nigeria.pdfibrahimomotayo1
Digital Real Estate in Nigeria and How You Can Start Your Own Business
This article provides a comprehensive overview of digital real estate in Nigeria and information on how to launch your own business.
It will take you through the three steps of setting up a digital real estate company.
In this guide, we will cover topics such as:
-How to find the best location for your business
-What equipment will you need to get started
-How to plan your content strategy for the first few months of operation.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
Digital Marketing Strategy - A FrameworkMarkus Neuert
THOUGHTS ON A DIGITAL STRATEGY
I put this presentation together based on a loose framework I have used and expanded on since starting my production company Cyclefilm in 2006. I credit this model with identifying an expansion opportunity into the Tampa event management space with the Downtown Crawlers to support the marketing and launch strategy of my social App Kyngo. The model works equally well for identifying opportunities in both digital and traditional marketing.
I focused the presentation on media and tech collaboration opportunities in an attempt to find the right questions. The exact answers must be worked out individually for each company, taking into account the current business environment, unique strengths and opportunities.
A STARTER PACK
The presentation is a simple starter pack for any company that wants to win in digital by creating a comprehensive digital strategy document. This document can then be used as a central guidebook when developing actionable tasks and initiatives.
THE HOLISTIC APPROACH - FROM SILOS TO UNIFICATION
I wanted to provide companies with a framework to hang digital ideas and integrate them into the overall marketing strategy. Moving away from 1-off efforts in silos, and steering towards a holistic approach that encompasses the customer journey as a whole - from initial customer contact to purchasing the product. Every real world initiative must have a digital component that leverages the power of Email, Search and Social, as well as VOD, Podcasts and Blogs, from the smartphone to the store.
NOT COVERED
I did not venture deeper into a Social Media Channel Strategy, since this requires detailed insights and further analysis of the current state of social within each company.
I also did not touch on retail collaborations since this requires a deeper understanding of each company’s customers infrastructure and digital capabilities.
How to create the ultimate inbound marketing strategySix & Flow
In this slideshare, we'll cover a lot about how you can accelerate growth with a flexible inbound marketing strategy. But first, we need to get the most obvious argument for inbound out of the way first: changes to EU legislation.
50 Proven PR Tactics to Generate Media Coverage for Your BusinessThe Buzz Factory PR
50 Proven PR Tactics to Generate Media Coverage for Your Business.
Thank you to all the businesses and marketers who have trusted The Buzz Factory (www.thebuzzfactory.co.uk) with their PR during our first 10 years.
But as the Carpenters once said: we’ve only just begun.
Together ...
Our clients - large and small - have already enjoyed many millions of pounds worth of coverage in return for a tiny fraction of its value in fees!
To celebrate, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to ...
… focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.
Good luck!
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
this is the strategy for the social media marketing for domin's but it can also be followed by other organizations as well as they can take input from it
Tactics to Survive & Thrive with Digital Marketing during this crisis Toni Navarro Consulting
- Digital Marketing Strategies to implement in your business now.
-Some tactics to build and grow your audience.
-Examples of how some brands are marketing themselves right now.
-How to create an effective (Survive & Thrive Marketing Plan for your business) to be ready to thrive when the crisis is over.
Did you know that more than 45 % of businesses don't have a marketing strategy in place?
As a result, they struggle to generate leads and sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there a few key points that you need to take into consideration in order to make it work for your business.
If you are running campaigns to the wrong people, or using the wrong message, it's never going to work out.
Are you applying marketing tactics without analysis where your audience is or knowing which channels are the best to be advertising in, you're going to waste your budget.
So in this FREE Marketing webinar, I'm going to take you through the main pillars to build an effective Digital Marketing Plan for lead generation.
We know how hard the situation is at the moment, and although you might think, why should I spend time working on my marketing plan right now?
Actually, it's the best time to rethink your marketing strategy, so you build a stronger one which will help you to thrive when this crisis is over.
What I will show you in this webinar:
-How to create an effective Digital Marketing Plan for growth.
-Time for Q&A's: you will have time to ask me any questions you might have regarding your marketing & sales strategy.
-Digital Marketing Resources
Register for this event here.
Details will be sent on how to join the Zoom meeting.
Who is this workshop for?
-Business owners who are looking to generate more leads by implementing a proven system for business growth.
-Key individuals from businesses that would like to implement a digital marketing strategy.
-Overwhelmed marketers who need some support to create a marketing plan.
-Business owners or entrepreneurs that want to understand how to apply the best digital marketing strategies.
Who is Toni Navarro?
Toni Navarro is a Digital Marketing Consultant and Entrepreneur with over 10 years of experience supporting businesses internationally.
His mission is helping entrepreneurs and business owners thrive with their businesses in this digital era, by advising how to invest their funding effectively, running more effective strategies that generate quality leads and sales to them.
He has worked with numerous companies, including Brother International, KR Solutions, Galiwonders and Manchester businesses like: Holm Care, Flock, & Matrix Physiotherapy among others.
Email Toni at: info@toninavarro.net if you have any questions prior to the webinar.
Website: www.toninavarro.net
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
Chapter 1: Facts, Stats and Tips on Content MarketingTAG Marketing
Facts, Stats and Tips relevant to the small business content marketer on why brand assets in the form of quality content are driving the marketplace right now.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
This is a presentation I gave yesterday to the Calgary Marketing Meetup Group.
I'm not sure how to make these videos active on Slideshare, if anyone has advice, I'd appreciate it.
Activating Your Business Via Different Social Media PlatformsNina Gad
How to activate your brand online and engage with your clients via different social media platforms, to stir communication and gain extra recognition and more followers.
The Complete Guide to Digital Real Estate in Nigeria.pdfibrahimomotayo1
Digital Real Estate in Nigeria and How You Can Start Your Own Business
This article provides a comprehensive overview of digital real estate in Nigeria and information on how to launch your own business.
It will take you through the three steps of setting up a digital real estate company.
In this guide, we will cover topics such as:
-How to find the best location for your business
-What equipment will you need to get started
-How to plan your content strategy for the first few months of operation.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
E marketing presentation by Yash AggarwalYash Aggrawal
This presentation is for E-commerce students- BBA.
Topics-
TRADITIONAL MARKETING V/S E-MARKETING
IMPACTS OF E-COMMERCE ON MARKETS
MARKETING ISSUE In E-MARKETING
PROMOTING E-BUSINESS
DIRECT MARKETING
ONE TO ONE MARKETING
I hope it'll be helpful for management students.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Similar to Content Marketing tactics, ideas, tools to grow your business with Toni Navarro (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Content Marketing tactics, ideas, tools to grow your business with Toni Navarro
1. C O N T E N T M A R K E T I N G
T A C T I C S
T O G R O W Y O U R B U S I N E S S
H O S T E D B Y
R U N B Y T O N I N A V A R R O
D I G I T A L M A R K E T I N G W E B I N A R
www.toninavarro.net
2. Digital Marketing & Trainer with over 10
years of experience.
My mission is to help business owners like you
define and implement effective marketing
strategies to attract their ideal clients, engage
with them, to ultimately convert them into your
clients with the key focus on driving sales &
increase ROI.
In the past 4 years, we've helped more than
35 businesses to build effective Marketing
plans for growth.
T O N I N A V A R R O - C E O O F
T O N I N A V A R R O C O N S U L T I N G
WHO AM I?TONI NAVARRO
Let's connect on social:
www.toninavarro.net #toninavarromarketing
@toninavarro_digital
@toninavarro_marketing
@toninavarroyes
4. AS BUSINESS
OWNERS YOU
MIGHT BE
FACING SOME OF
THESE CONTENT
MARKETING
CHALLENGES
LACK OF A CLEAR
CONTENT PLAN
NOT ENOUGH TIME AND
RESOURCES.
FINDING HARD TO STAND
OUT
PRODUCING AND
DELIVERING CONSISTENT
CONTENT
DIFFICULTY MEASURING
YOUR CONTENT ROI
5. C O M P A N Y . C O M
65%
B I G G E S T C O T E N T M A R K E T I N G C H A L L E N G E S
F I N D I T A C H A L L E N G E T O P R O D U C E E N G A G I N G C O N T E N T
( S O U R C E : C O N T E N T M A R K E T I N G I N S T I T U T E . C O M )
M O R E T H A N
D O N ' T K N O W H O W T O M E A S U R E T H E R O I O F T H E I R C O N T E N T
M A R K E T I N G C A M P A I G N S
62%
C O M P A N Y . C O M@toninavarroyes www.toninavarro.net #marketingathome
6. @toninavarroyes www.toninavarro.net #marketingathome
SOME POSITIVE
MARKETING
STATS
(DURING COVID-19)
45% OF PEOPLE
ARE SPENDING MORE TIME ON
SOCIAL MEDIA
(E-CONSULTANCY)
92% OF PEOPLE IN THE UK WOULD
LIKE TO HEAR EITHER THE SAME
AMOUNT OR EVEN MORE FROM
BRANDS'
78% OF CONSUMERS BELIEVE
BRANDS SHOULD HELP THEM IN
THEIR DAILY LIVES.
8. B E F O R E
Y O U S T A R T
C R E A T I N G
C O N T E N T
Y O U N E E D
T O G E T
T H E
B A S I C S
R I G H T
@toninavarroyes www.toninavarro.net #marketingathome
BRAND/ UPS'S
UNDERSTAND YOUR
AUDIENCE PAIN POINTS
AND INTERESTS
PLAN TIME AND
RESOURCES FOR
CONTENT CREATION
CHOOSE THE CHANNELS,
FORMATS AND PUT A
PLAN TOGETHER
SET UP GOALS
TEST, ANALYSE, AND BE
CONSISTENT
9. KEY ELEMENTS OF A CONTENT
MARKETING STRATEGY
Share relatable
content
Be human
& share your
story
Stay creative
and entertain
your audience
Know your
audience well
Be helpful
& educate
Be unique & clear
with your message
@toninavarroyes www.toninavarro.net #marketingathome
11. 01. DEFINE YOUR USP'S & BRAND VALUES
@toninavarroyes www.toninavarro.net #marketingathome@toninavarroyes www.toninavarro.net #marketingathome
(UNIQUE SELLING PROPOSITION:
WHAT SETS YOU APART FROM YOUR
COMPETITION?
Real example of a client that provides
home care services
USP1: Start receiving help within days,
no weeks.
USP2: Trust Reliable and friendly
carers who you choose
USP3: Easy and flexible way to book a
carer for your love one
12. 1.WHAT'S YOUR VALUE PROPOSITION?
@toninavarroyes www.toninavarro.net #marketingathome
WHAT'S THE THING THAT YOU OFFER TO YOUR
CLIENTS IN A VERY UNIQUE WAY?
13. 02. KNOW YOUR IDEAL CLIENT
@toninavarroyes www.toninavarro.net #marketingathome
YOUR IDEAL CLIENT O BUYER PERSONA IT'S A
SEMI-FICTIONAL REPRESENTATION OF YOUR
IDEAL CUSTOMER BASED ON MARKET
RESEARCH & REAL DATA ABOUT YOUR
EXISTING CUSTOMERS.
TECHNIQUES TO
DEFINE YOUR IDEAL
CLIENT AVATAR
SURVEY CUSTOMERS, EMPATHY
MAPS, INTERVIEWS,MARKET
RESEARCH, OR GATHERING DATA
FROM CRM, ANALYTICS, SOCIAL
MEDIA. ETC..
BUYER PERSONA
WORKSHOP
(SLIDESHARE)
14. 03. UNDERSTAND YOUR AUDIENCE
@toninavarroyes www.toninavarro.net #marketingathome
SOME TOOLS YOU CAN USE TO FIND INSIGHTS
ABOUT YOUR AUDIENCE
15. PAINS VS SOLUTIONS
@toninavarroyes www.toninavarro.net #marketingathome
CUSTOMER PAIN POINTS
1- MISUNDERSTANDING OF THE
SERVICES EXPENSES AND VALUE
2- LACK OF TRUST AND
CONFIDENCE DUE TO THE BIG
INVESTMENT TO BE MADE
SOLUTIONS
1- CREATE A GUIDE/BLOG ON
HOW MUCH DOES YOUR SERVICE
COST AND WHAT INCLUDES.
2- BUILD TRUST SHARING
CONTENT ON PORTFOLIO,
REVIEWS, AND TESTIMONIALS
16. @toninavarroyes www.toninavarro.net #marketingathome
YOU DON'T HAVE TO BE IN
EVERY PLATFORM, YOU
ONLY HAVE TO BE WHERE
YOUR AUDIENCE IS
ALWAYS PROVIDE VALUE
TO YOUR IDEAL CLIENT
CREATE A CONTENT PLAN
WHICH INCLUDES THE TOP
CHANNELS YOU ARE
GOING TO BE FOCUSING
YOUR STRATEGY
MARKETINGPLANPAGE6
04. CHOOSE THE RIGHT CHANNELS
17. 05. TIME & RESOURCES
TIPS ON HOW TO
MANAGE YOUR TIME:
1- FOLLOW A PROCESS
2- BLOCK TIME TO
CREATE AND
DISTRIBUTE YOUR
CONTENT
3- OUTSOURCE PART
OF THE PROCESS
18. WHAT TOOLS?
THESE ARE JUST SOME CONTENT TOOLS, BUT THERE ARE THOUSANDS
OUT THERE!
CHOOSE THE ONES THAT WORK FOR YOU!
19. 6- SET SMART GOALS
SET UP SMARTS GOALS THAT YOU WANT TO ACHIEVE WITH YOUR
CONTENT STRATEGY
"NOT HOW MANY FOLLOWER, BUT WHY ARE YOU LOOKING TO
GROW X NUMBER, HOW, AND WHY IS THAT GOING TO HELP YOU
GROW YOUR BUSINESS"
20. 7- UNDERSTAND THE SALES FUNNEL
@toninavarroyes www.toninavarro.net #marketingathome
MARKETINGPLANPAGE6
A SALES FUNNEL IS “A SERIES OF STEPS DESIGNED TO GUIDE VISITORS
TOWARD A BUYING DECISION. THE STEPS ARE COMPOSED OF MARKETING
ASSETS THAT DO THE WORK OF SELLING, LIKE LANDING PAGES AND
EMAIL.”
21. 8- USE A METHOD- AIDA MODEL
EXAMPLE FROM
MARKETINGEXAMPLES.COM
CREDIT: MARKETINGEXAMPLES.COM
@toninavarroyes www.toninavarro.net #marketingathomeMARKETINGPLANPAGE6
23. 10- ANALYSE AND MEASURE YOUR CONTENT ROI
TRACK KPI'S
LEADS
WEB TRAFFIC
ENGAGEMENT
SALES
EXPOSURE
KEYWORDS
@toninavarroyes www.toninavarro.net #marketingathome
25. S O M E O F
T H E T O P
C O N T E N T
M A R K E T I N G
T A C T I C S T O
G R O W
Y O U R
B U S I N E S S
@toninavarroyes www.toninavarro.net #marketingathome
1-STORYTELLING
2-COPYWRITING
3-BLOGGING /SEO
4- EMAIL
MARKETING/NEWSLETTER
5- UGC
6- ORGANIC SOCIAL MEDIA
7-VIDEO MARKETING
8-REPURPOSE PILLAR CONTENT
9- LEAD MAGNETS
10- EVERGREEN CONTENT
26. BEFORE WE START TALKING ABOUT TACTICS
A SALES FUNNEL IS “A SERIES OF STEPS DESIGNED TO GUIDE VISITORS
TOWARD A BUYING DECISION. THE STEPS ARE COMPOSED OF MARKETING
ASSETS THAT DO THE WORK OF SELLING, LIKE LANDING PAGES AND
EMAIL.”
UNDERSTANDING THE SALES FUNNEL
& YOUR CUSTOMER BUYER JOURNEY IS KEY BEFORE YOU
IMPLEMENT ANY MARKETING TACTIC.
@toninavarroyes www.toninavarro.net #marketingathome
27. 1- USE STORYTELLING
PEOPLE ALWAYS LOVE A GOOD STORY THAT CAN RELATE TO
THEIR OWN LIFES, ESPECIALLY DURING THESE DIFFICULT
MOMENTS.
STORYTELLING IS A VERY POWERFUL TACTIC,
USE IS ON SOCIAL MEDIA, EMAIL MARKETING, AND YOUR PRESENTATIONS TOO.
@toninavarroyes www.toninavarro.net #marketingathome
28. 2- USE COPYWRITING TECHNIQUES
USE COPYWRITING TECHNIQUES TO CREATE CONTENT THAT
ENGAGES WITH YOUR AUDIENCE
@toninavarroyes www.toninavarro.net #marketingathome
TOOL TO USE:
29. 3- BLOGGING / CONTENT THAT DRIVES TRAFFIC
BLOGGING IS A GREAT TOOL TO DRIVE ORGANIC TRAFFIC
TO YOUR SITE TO CONVERT THEM INTO LEADS.
CREATE CONTENT THAT SOLVES
DO A KEYWORD RESEARCH.
UNDERSTAND THE DIFFERENT
TYPE OF KEYWORDS.
AND USE THE RIGHT TOOLS TO
YOUR IDEAL CLIENT PAINS
FIND THE TOPICS TO WRITE ABOUT.
EXTRA TIP:
ONLY 1 SEARCH INTENT PER
ARTICLE.
@toninavarroyes www.toninavarro.net #marketingathome
30. HOW TO FIND TOPIC IDEAS
TO FIND OUT WHAT PEOPLE ARE ASKING OR SEARCHING FOR
ABOUT CERTAIN TOPIC OR KEYWORDS YOU CAN USE:
1- GOOGLE SUGGESTIONS
2- FIND QUESTIONS PEOPLE ASKED
3- DO A KEYWORD RESEARCH
4- ASK YOUR AUDIENCE
@toninavarroyes www.toninavarro.net #marketingathome
31. 4- EMAIL MARKETING/ NEWSLETTER
EMAIL MARKETING ISN'T DEAD.
IN FACT, IT'S A GREAT WAY TO KEEP YOUR AUDIENCE ENGAGE.
NEWSLETTER
Join hundreds of business owners &
marketers like you to receive
digital marketing articles,
tools, event right in your inbox every
month.
bit.ly/toni-newsletter
IF DONE IN THE RIGHT WAY,
YOU CAN SELL TO YOUR SUBSCRIBERS.
32. 5- UGC: USER GENERATED CONTENT
USE VIDEO & VIDEO ANIMATION TO SHOW
YOUR IDEAL CLIENTS HOW YOU HELP THEM.
USE VIDEO TESTIMONIALS TO SHOW YOUR
CASE STUDIES AND CLIENTS TESTIMONIALS
BUILD A CREDIBILITY SHARING REVIEWS ON
YOUR WEBSITE AND ON YOUR SOCIAL MEDIA
CHANNELS.
USE THE POWER OF VIDEO, CASE STUDIES, REVIEWS
& TESTIMONIALS TO MAKE YOUR CLIENT WANT TO BUY FROM YOU
BUILD TRUST & CREDIBILITY
VIDEO-TESTIMONIALS
ONLINE REVIEWS HELP WITH LOCAL SEO
@toninavarroyes www.toninavarro.net #marketingathome
33. 6- SOCIAL MEDIA ORGANIC
CURATED MAKERS: UK MAKERES & ARTISTS
COLLABORATION IS KEY
ON SOCIAL MEDIA:
JOIN OTHER
PEOPLE FROM YOUR SECTOR
TO GET MORE EXPOSURE
CREATE VALUABLE
CONTENT TO
YOUR AUDIENCE
@toninavarroyes www.toninavarro.net #marketingathome
34. 7- USE VIDEO MARKETING
CREDIT: WES MCDOWEL
@toninavarroyes www.toninavarro.net #marketingathome
VIDEO IS THE MOST CONSUMED FORMAT NOWADAYS
SOME VIDEO MAKING TOOLS
YOUTUBE IS THE SECOND
LARGEST SEARCH ENGINE
AFTER GOOGLE
YOU CAN ALSO USE LIVE STREAMING
(TOOL: STREAMYARD)
35. 8- REPURPOSE YOUR CONTENT
USE THE SAME POST AND ADAPT IT TO OTHER PLATFORMS
CREDIT: @MARKETINGHARRY
@toninavarroyes www.toninavarro.net #marketingathome
36. 9- USE POWERFUL LEAD MAGNETS
@toninavarroyes www.toninavarro.net #marketingathome
LANDING PAGES OR POP-UPS TO COLLECT
EMAIL ADDRESS AKA WARM PROSPECTS
LEAD MAGNETS INCLUDING BUYING GUIDES,
FITNESS PLANS, VIDEO TUTORIALS, WEBINARS
VISITORS WHO SIGN UP FOR CONTENT
CONSIDERED WARM LEADS RIPE FOR FUTURE
TARGETED CAMPAIGNS
IN EXCHANGE FOR A PRECIOUS EMAIL LEAD
LEAD GENERATION USING A POWERFUL LEAD MAGNET
37. R E S E A R C H S T U D I E S
C A S E S T U D I E S
T H E B E S T O F
" H O W T O G U I D E S "
C H E C K L I S T S
T O P L I S T S
C O R N E R S T O N E
C O N T E N T
T O P T I P S
F A Q ' S
10- PRODUCE EVERGREEN CONTENT
@toninavarroyes www.toninavarro.net #marketingathome
EVERGREEN CONTENT IS CONTENT THAT DOESN’T GO OUT OF
DATE. IT REVOLVES AROUND A TOPIC THAT’S ALWAYS RELEVANT
TO READERS.
10 WAYS TO LOSE WEIGHT WITHOUT DIETING:
THE FUNDAMENTALS OF LOSING WEIGHT DON’T CHANGE MUCH. BURN
MORE CALORIES THAN YOU CONSUME, AND YOU’RE GOLDEN.
38. BY TONI NAVARRO
5 CONTENT
IDEAS FOR
CHRISTMAS
DIGITAL MARKETING THAT
WORKS
"CONTENT MARKETING IS A
YEAR AROUND MARATHON,
NOT A CHRISTMAS SPRINT"
39. USE CHRISTMAS BUNDLES
MAKE SURE YOU HAVE
ENOUGH STOCK IF YOU RUN
PROMOTIONS ON SOME
PRODUCTS
HAVE YOUR SITE READY AND
OPTIMISE FOR AN INCREASE
OF TRAFFIC AND ACTIVITY
ADD "CUSTOMERS ALSO
BOUGHT OPTION"
01
U S E B U N D L E S A N D G E T P R O M O T I O N A L
@toninavarroyes www.toninavarro.net #toninavarromarketing
40. CREATE A GIFT GUIDE WITH SOME OF YOUR
PRODUCTS OR SERVICES
02
C R E A T E A G I F T G U I D E
@toninavarroyes www.toninavarro.net #toninavarromarketing
41. CONTESTS WORK REALLY WELL TO BOOST SALES
03
R U N A C H R I S T M A S G I V E A W A Y O R A C O N T E S T
@toninavarroyes www.toninavarro.net #toninavarromarketing
42. 04
P R O M O T E G I F T C A R D S
@toninavarroyes www.toninavarro.net #toninavarromarketing
CREATE GIFT CARDS THAT YOU CAN PROMOTE NOT
ONLY IN CHRISTMAS.
HERE AN EXAMPLE OF TRAVEL AGENCY THAT OFFERS "CAMINO DE
SANTIAGO" EXPERIENCE GIFT CARDS (GALIWONDERS.COM)
43. 05
C R E A T E C H R I S T M A S R E L A T E D A R T I C L E S
@toninavarroyes www.toninavarro.net #toninavarromarketing
THESE TYPE OF ARTICLES ARE A GREAT OPPORTUNITY TO BUILD RELATIONSHIPS
WITH OTHER COMPANIES, AS WELL AS TO DRIVE TRAFFIC AND SALES.
44. FACEBOOK MESSENGER MARKETING
ALLOWS A BUSINESS TO PERSONALISE
THEIR BRAND AND CONNECT WITH THEIR
CUSTOMERS IN A WAY THAT OTHER
FORMS OF COMMUNICATION CANNOT.
FACEBOOK MESSENGER & CHATBOTS
ALLOW COMPANIES TO RECEIVE
FEEDBACK, DISCUSS CONCERNS, GAIN
CUSTOMERS, ANSWER QUESTIONS,
ADVERTISE, SHARE EVENTS, AND SO MUCH
MORE.
12
@toninavarroyes www.toninavarro.net #marketingathome
KEY
TAKEAWAYS
NOW IT'S TIME
FOR YOU TO
TAKE
ACTION
1- TRY SOME OF THE TACTICS TO SEE
WHICH ONE WORKS FOR YOU
2- ANALYSE YOUR CONTENT
AFTERWARDS.
3- BE PATIENT AND CONTINUE TESTING
4- GET IN TOUCH WITH ME IF YOU NEED
FURTHER HELP
C O N T E N T M A R K E T I N G W E B I N A R
45. 2 FREEBIES FOR JOINING ME TODAY!
S I G N U P T O M Y D I G I T A L
M A R K E T I N G N E W S L E T T E R
T O G E T T H E B E S T M A R K E T I N G
T I P S R I G H T I N Y O U R I N B O X !
B I T . L Y / T O N I - N E W S L E T T E R
F R E E D I G I T A L
M A R K E T I N G W E B I N A R
O N T H E 8 T H D E C .
T O L E A R N H O W T O
B U I L D A N E F F E C T I V E
D I G I T A L M A R K E T I N G
P L A N F O R 2 0 2 1
S I G N U P H E R E :
B I T . L Y / M A R K E T I N G -
W E B I N A R - 2 0 2 1
46. C O N T E N T M A R K E T I N G T O O L S
VIDEO MAKING TOOLS TO FIND TOPIC IDEAS
ANALYTICS
EMAIL MARKETING
COPY ANALYSIS
SOCIAL MEDIA MANAGEMENT
&ANALYTICS TOOL:
@toninavarroyes www.toninavarro.net #marketingathome
47.
48. T O N I N A V A R R O . N E T
I N F O @ T O N I N A V A R R O . N E T
@ T O N I N A V A R R O Y E S
T H A N K S F O R
J O I N I N G M E T O D A Y .
I H O P E
Y O U E N J O Y E D
T O D A Y ' S W E B I N A R .
Let's connect on social:
@toninavarro_digital