Modern engaging design which communicates your key messages. Value added services with a fast turnaround.

1. © Copyright Marketing in a Box, 2015
POWERPOINT
DESIGN

2. © Copyright Marketing in a Box, 2015
CONTENTS Portfolio
I. Presentations & Layouts 3
II. Logo Design 4
III. Graphic Communications 5
IV. Character Design & Animation 6
V. Customised Icon Design 7
VI. World Leading Brands 8
Work Samples
I. PepsiCo 9
II. Unilever 14
III. Vodafone 21
IV. Heineken 27
V. Novartis 35

3. © Copyright Marketing in a Box, 2015
PRESENTATIONS & LAYOUTS

4. © Copyright Marketing in a Box, 2015
LOGO DESIGN

5. © Copyright Marketing in a Box, 2015
GRAPHIC COMMUNICATIONS

6. © Copyright Marketing in a Box, 2015
CHARACTER DESIGN & ANIMATION

7. © Copyright Marketing in a Box, 2015
CUSTOMISED ICON DESIGN

8. © Copyright Marketing in a Box, 2015
WORLD LEADING BRANDS

9. Type Your
Inspiring
Presentatio
n Title
Here
Date here

10. Six big benefits
of a Staircase
An approach lorem ipsum dolor
amet, vim homero integre
platonem ne an admodum
A common vision that lorem
ipsum dolor, vim homero integre
platonem ne an admodum
A roadmap that allows lorem
ipsum dolor vim homero platonem
an admodum liberavisse
A framework to organise and lorem
ipsum dolor homero integre
platonem ne an admodum
Identifies gaps and lorem ipsum
dolor sit amet, vim homero integre
admodum liberavisse
A simple one page format that is
lorem ipsum dolor sit amet, vim
homero admodum liberavisse
1
4 5 6
2 3

11. What happens today
1

12. Today, three things are happening
TITLE NUMBER ONE GOES HERE
Lorem ipsum dolor sit amet, vim homero integre platonem ne, an admodum liberavisse delicatissimi sea. Dicat
euismod persecuti vix et. An ius dicunt vulputate. Has at elit etiam nulla. Cu mei posse error hendrerit, eam quis.
TITLE NUMBER TWO GOES HERE
Ei no stet voluptua maluisset, est populo delectus at. At pri diam rebum affert. Eos tation libris cu. Quidam
postulant iudicabit et pri, ex sanctus fabellas concludaturque eam, modus singulis mnesarchum ex mea.
Eos at vide perfecto, solum reprehendunt vim no. Agam errem quando eos et. Nominati maiestatis ad eam,
putant salutatus sit no:
2
3
1
TITLE NUMBER THREE GOES HERE
Rebum facer ei sed, possim commune evertitur eos eu. Id vix homero iisque constituam, tota appetere duo ne.
Id tantas patrioque eum. Vis fabellas temporibus ad, iudico vivendo oportere te sea, solum menandri consetetur
ei mea. Vel saepe munere option ex. Melius omnesque vel cu, tota error sit te, no est volumus nominati
salutandi. Has cu facete equidem inermis. Cum movet offendit at, mea stet etiam repudiare te. At ponderum
menandri adversarium duo, quo no prima quaerendum, semper accumsan pri te. Sit sale accusata
mnesarchum ad, an duo minim aliquam.
• voluptua maluisset,
est populo delectus
at s dicunt vulputat
• a. Eos at vide perfecto, solum
reprehendunt vim no. Agam
errem quando eos et. Nominati
maiestatis ad eam, putant
• Has cu facete equidem inermis. Cum movet
offendit at, mea stet etiam repudiare te. At
ponderum menandri adversarium duo, quo no
prima quaerendum, semper accumsan pri sale

13. The challenge
and opportunity
2

15. WHAT DOWE KNOW FROM
OTHER PEER COMPANIES

16. BE PART OF SOMETHING
EXTRAORDINARY. 17
GREAT THINGS COME
IN SMALL PACKAGES

17. BE PART OF SOMETHING
EXRAORDINARY.
BEHAVIOUR CHANGE
SOME WINNING EXAMPLES
DOVE – SKETCHES
Cannes Highest Award and most viral ad ever.
Dove Sketches –main viral communication contributing to
behaviour change by provoking the debate on beauty.
Based on a deep and powerful insight that women under
estimate how attractive they are (affecting their self
image) but others see a more positive image of them.
The campaign was picked up by media around the world and
shared by women everywhere, reinforcing the message “you
are more beautiful than you think” and provoking
conversation.
LIFEBUOY – ROTI REMINDER
Spreading the hand washing message on millions of roti's at
the world largest religious festival in India (attracting
100 million people)
Lifebuoy partnered with 100 restaurants and cafes to raise
awareness about good hand washing habits
For every food order placed the first roti carried the
edible heat stamped message “did you wash your hands with
Lifebuoy?”
The ‘Roti’ reminder gets attention at the exact time when
hand washing is critical to help stop the spread of germs
More than 2.5 million brand roti’s were eaten, with the
campaign reaching far beyond the festivalGo to http://www.youtube.com/watch?v=e_2tQekUDy8
to see more on this case study
Go to http://www.youtube.com/watch?v=r79Q6gAQhao
to see more on this case study

18. VODAFONE PRESENTATION
Title goes here
19

19. Morning Agenda
1. Introductions
2. Delegation
3. Fact finder
4. Best practice
5. Success
6. Wrap up
20

20. Objectives
• Probo epicuri id vix. Numquam
perpetua eum in. Ius no ignota
oporteat, integre mandamus sed ei.
• Rebum facer ei sed, possim
commune evertitur eos eu. Id vix
oportere te sea, solum menandri
consetetur ei mea
• Vel saepe munere option ex. Melius
omnesque vel cu, tota error sit te
• No est volumus nominati salutandi.

21. 22
BREAK

22. The Vodafone Way of
Marketing Experience
January 2015

23. The schedule for the next 2 days
MORNING
LUNCH
AFTERNOON EVENING
VodafoneWay
ofMarketing VodafoneBrand Commercial Strategy Insight CustomerCloseness Strategy
09:00 10:00 11:00 13:00 14:00 16:00 18:00
MORNING
LUNCH
AFTERNOON
Proposition Goto Market Goto Market
CaseStudy CaseDevelopment Judging Panel LearningReview
09:00 10:00 12:15 13:15 14:30 16:00 17:00
DAY 1
DAY 2

24. FAST FIXES
MORELOCAL
PROCESSES
So we can do the right thing locally
• Point 1
• Point 2
• Point 3
• Point 4
We need help
to do this from
Senior Management
STICKWITHOUR
STRATEGY
SHARE& INSPIREEVERYONE
INOURCOMPANYWITH
OURSTRATEGY
TOUGH
CHOICES
ENSUREALL
MEASURESALIGNTO
THESTRATEGY
COMMUNICATE
PROACTIVELY
TEAM
BRAIN
EUROPEAN
STRATEGY

25. Presentation Title
Goes Here

26. Heineken Way 4 Sales (HW4S)
ELEMENTSDEFINITIONPHASE
Text level one
description goes
here motivations
in order to tailor
our selling
messages
Text level one
description goes
here motivations
in order to tailor
our selling
messages
Text level one
description goes
here motivations
in order to tailor
our selling
messages
Text level one
description goes
here motivations
in order to tailor
our selling
messages
Text level one
description goes
here motivations
in order to tailor
our selling
messages
Use of customer
information to
build rapport
Using Customer
Drivers to
influence customer
choice
Adapting personal
style to reflect
customer
motivations
Transition from
personal to
business agenda
STEP 5STEP 4STEP 3STEP 2STEP 1
Use of customer
information to
build rapport
Using Customer
Drivers to
influence customer
choice
Adapting personal
style to reflect
customer
motivations
Transition from
personal to
business agenda
Use of customer
information to
build rapport
Using Customer
Drivers to
influence customer
choice
Adapting personal
style to reflect
customer
motivations
Transition from
personal to
business agenda
Use of customer
information to
build rapport
Using Customer
Drivers to
influence customer
choice
Adapting personal
style to reflect
customer
motivations
Transition from
personal to
business agenda
Use of customer
information to
build rapport
Using Customer
Drivers to
influence customer
choice
Adapting personal
style to reflect
customer
motivations
Transition from
personal to
business agenda

27. Star Divider Page
Can be used to introduce
new sections or with an
image to explain a tool or
another icon

28. Heineken Way 4 Sales
Map your current steps of the visit to HW4S
Engage
The
Customer
Understand
Customer
Needs
Sell The
Benefits
Close
The Sale
Execute

29. Engage the Customer
Asking about the
price or timing
“How much if I order
today?”
“How long is the promotion
for?”
“When could you deliver?”
“Do I need to pay now?”
Telling you that
they are
interested
“That sounds good”
“I like this”
“I’d like one of those
myself”
“The display would look great
here”
Execute
Close
The Sale
Sell The
Benefits
Understand
Customer Needs
Engage The
Customer

30. Engage
The
Customer
Understand
Customer
Needs
Sell The
Benefits
Close
The Sale
Execute
Heineken Way 4 Sales
Map your current steps of the visit to HW4S
31

31. Heineken Way 4 Sales
The five steps to success
32
Building rapport
with our
customers to
create a positive
foundation for
selling
conversations
Building a deep
understanding of
customer needs
and motivations
in order to
tailor our
selling messages
Creating and
delivering
compelling sales
messages that
meet the needs of
our customers
Knowing when and
how to close the
sale whilst
leaving
the customer
feeling satisfied
Creating Perfect
Outlet Execution
to enable
HEINEKEN
to win at the
point
of sale
• Use of customer
information to
build rapport
• Adapting personal
style to reflect
customer
motivations
• Transition from
personal to
business agenda
• Performing Outlet
Execution
Standards check to
identify gaps and
opportunities
• Using Questioning
and Listening
techniques to
identify and
confirm customer
needs
• Prioritising and
confirming
customer needs
• Adapting sales
call objectives
• Tailoring
solutions which
balance OpCo
objectives with
customer needs
• Selling benefits
rather than
features
• Using Customer
Drivers to
influence customer
choice
• Using sales tools
and sales
arguments
• Overcoming
customer
objections
• Identifying buying
signals in order
to know when to
close
• Applying
negotiation
principles
• Gaining agreement
to the sales
proposal and the
execution plan
• Knowing which
Execution gaps
to prioritise
• Knowing what
action to take to
achieve Perfect
Outlet
• Leveraging
consumer drivers
to maximise
sell out
ElementsDefinitionPhase
Execute
Close
The Sale
Sell The
Benefits
Understand
Customer
Needs
Engage The
Customer

32. Date here
Killer subtitle goes here

33. “The biggest room in the world
is the room for improvement.
Make room in your life for
improvement. And if you
think you are already very
good, look closely. You might
still want to tweak a few
things to make you better”
Anonymous

34. The need to
enhance the
Specialty Sales
Curriculum
1

35. The environment is changing so, to be #1,
we need to update our approach to building capability
…with new brands, new
indications and new
competitors for Novartis
…they want Specialty
Sales Reps to be the best
at helping them achieve
their goals
…it needs to be enhanced
to be entirely fit for purpose
The existing
curriculum has not
evolved at the
same pace
The Specialty
selling environment
is more
competitive and
more challenging
than ever
Customers are
more complex with
changing roles

36. For the Specialty Sales Force to be more capable,
the curriculum is evolving and being enhanced
Prioritize the
things that are
most critical to
our customers
1 3
Better meet local
needs for Heads
of Learning &
Sales by being
more accessible,
scalable, flexible
and structured
2
Enhance the
blended learning
approach, using
a combination
of traditional
techniques and
new technology
4
Evolve the
content
for a more
challenging
situation; focus on
building practical
skills rather
than theory

37. © Copyright Marketing in a Box, 2015