Starting your LinkedIn profile Schaumburg lLbrary 2015

Starting Your LinkedIn® Profile
BRUCE BIXLER

©Bruce Bixler bruce@hobknobery.com
The #1 Professional
Network
Starting Your LinkedIn Profile

• LinkedIn is not social media it is a
BUSINESS NETWORKING & Marketing tool
• LinkedIn it is not a Rolodex of contacts it
is a search engine of 364 million profiles
• LinkedIn is not an on-line resume it is your
Digital reputation

First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%

Incomplete profiles are 40 times less likely to be viewed in key
word searches
Profiles w/o pictures are 14 times less likely to be viewed by
people searching on LinkedIn
LinkedIn's first search algorithm is search for profiles that are
100% complete
Change the default URL for your profile to your name and link
to your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http:www.linkedin.com/brucebixler49

To Build or Not to Build
Background

Your Headline

Build your profile Summary.
By positioning your LinkedIn Summary as
a resource rather than a resume, you bring
immediate value to your target audience,
you also build an online reputation as the
subject matter expert and begin to create a
lead generating views and requests to
connect and maybe even a job opportunity.

• Add descriptions to your LinkedIn Profile Summary
Section
– Summary should start with your email address at top
– Summary paragraph one should be about what you do your
job
– Summary paragraph two should show how you have added
value to a previous employer tell a story (SAR)
– Summary paragraph three how you will solve a companies
problems use a story (SAR)
– Call to action to action.
• Add keywords to your LinkedIn Specialties Section
– Specialties is not a conversational section
– It is a GOOGLE SEO search term location
– All related keywords, separated by a comma

Use Action
Words
Omit Months

Current position IF you are “In Transition”
• Marketing Manager at Marketing Resource
• Marketing Manager at Marketing Consulting
• Marketing Manager at Independent Contractor
• Marketing Manager at Self Employed
• Marketing Manager at Entrepreneur
• Marketing Manager at Marketing manager
• Marketing Mgr & Group Owner at (Group Name)
• Marketing Mgr &Volunteer at Red Cross
• Marketing Mgr & Networking Facilitator at Harper College
• Marketing Mgr & Group Facilitator at Job Search Circle
• Marketing Mgr & Accountability Group Manager at St. Hubert’s

2,068,254 results

• Choose 30-45 groups where
your target people or companies
are
Your Specialty –
– 10 to 15 groups
HR – 5 to 10
Largest Groups
Local Groups –
– 10 to 15 groups
Alumni groups

The Interests section is heavily indexed on all fields. You can
add keywords followed by a comma, that shows your
professional interests, follow it up by including your “signature
block” data or your name (“I’m interested in furthering my
engineering career in management roles. John Smith”). If you
have a common name, your common name will get a little less
common on LinkedIn.
Add your job title (Keywords) in your interests section

• By Connections: Expanding your connections is the single
greatest way to maximize the power of LinkedIn’s network that
today stands at over 364 million accounts with two new users
joining EVERY SECOND!
• Add people you know
• Add people you have worked with
• Add people from social media platforms

Questions?
http://www.today.com/video/today/5704188
9#57041889

THANK YOU
Bruce Bixler
Master Practitioner
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
www.hobknobery.com

Starting your LinkedIn profile Schaumburg lLbrary 2015

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