9 Principles Of Social Media Marketing
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This document outlines 9 principles for effective social media marketing in today's fast-paced digital environment. It advises marketers to (1) share compelling content that people want to spread, (2) publish and engage in real-time rather than weeks in advance, and (3) educate audiences rather than directly sell to them. It also recommends (4) entertaining audiences rather than overtly marketing, (5) using multiple social media channels, and (6) giving valuable information away for free to build trust. The principles further include (7) using multimedia like video to engage different generations, (8) listening to audiences to understand their needs, and (9) engaging with audiences in real-time on their preferred platforms
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7 Things You Should Be Doing On Social Media
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
Social media-tactics
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
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Making Sense of Internet Marketing CODESM
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
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The document discusses the internship of Asams V.K at Isobar India, a digital marketing agency, where they gained experience in client servicing, understanding the digital media ecosystem, and researching Indian consumer buying behavior in the digital era through client work and a survey. It provides an overview of Isobar, the digital marketing industry, how digital has replaced traditional advertising, the methodology used, and findings around Indians being information seekers who heavily research products online before purchasing.
Corporate startegy
This document summarizes the growth and trends of e-commerce in India. It shows that the number of products, categories, and sellers on e-commerce platforms has increased significantly over the past 9 years. The business model of major e-commerce players is to buy, move, and sell products. Players are focusing on expanding into new categories like home/kitchen, automotive, and rural markets. They are also working on initiatives like same-day delivery, mobile apps, and expanding logistics to integrate forward in the supply chain.
Selling process
The document discusses the key steps in the sales process, including prospecting to identify potential qualified customers, pre-approach research to learn about prospects, making the initial approach, presenting to the customer, handling objections, closing the sale, gaining referrals, and following up for repeat business and customer satisfaction. Prospecting involves identifying potential customers through various sources like references and evaluating factors like financial ability. The pre-approach involves research on the customer to create an effective sales strategy. Making a good first impression is important in the initial approach.
Wal-Mart’s Cost Leadership Strategy
Wal-Mart has pursued a strategy of cost leadership since it was founded in 1962. It focuses on offering low prices through various cost-cutting measures such as economies of scale, experience curve effects, efficient distribution processes, and strategic sourcing. Wal-Mart grew rapidly by opening many discount stores, Sam's Club warehouses, and large Supercenters, becoming the largest company in the world by revenue. It aims to save people money so they can live better lives.
Motorola in china
Motorola entered the Chinese market in the 1990s and was initially successful using Western strategies. However, competition grew in 1995 and Motorola's market share declined. In 2003, Motorola invested $3.4 billion in China and partnered with China Mobile on research. Motorola emerged as a top supplier for China Unicom's CDMA network but lost the top position to Nokia in 2004 due to rising competition, changing strategies, and the SARS outbreak. Motorola divided the Chinese market into segments, expanded retail outlets, and moved design units to India and China to regain market share in the 2000s.
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The document summarizes Mahindra's process of developing a new vision, core purpose, and positioning statement to connect with global stakeholders as the company expanded internationally. It describes how Mahindra launched a new tagline, "Rise", in 2011 along with changes to articulate the new core purpose. The challenges were embedding the new purpose across diverse business units. Mahindra defined a new core ideology and values, implemented the changes through human resources and marketing, and saw revenue growth after launching the new vision.
Ad agengies
Ogilvy & Mather is one of the top advertising agencies in the world with operations in over 100 countries. Its Indian operations are headed by Piyush Pandey and have created successful campaigns for brands like Vodafone, Cadbury, Asian Paints and Fevicol. Lowe Lintas is another trusted Indian agency headquartered in Mumbai with offices across India, responsible for campaigns including Idea, ICICI Prudential and Tata Tea under the leadership of R Bala Krishnan. Mudra Communications is a top Indian agency headquartered in India with campaigns for McDonalds, Tourism Australia, Colgate and PolicyBazaar.com led by A.G Krishnamurthy.
Foursquare for Business
Foursquare is a location-based social networking app that allows users to check-in at venues and earn points and badges. Key features include mayorship of venues with the most check-ins, badges earned for different types of check-ins, and points awarded for each check-in. The app provides data on customer demographics and tips to use special deals to create loyalty and attract new customers.
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B2B Digital Marketing Cases
HP used direct mail and email marketing featuring an award they received to promote their HP Exstream customer communications solution. The campaign provided information on HP Exstream and directed recipients to a microsite. This resulted in 150% of the monthly lead target being achieved and over 60% of leads coming from the campaign.
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Obma communication Strategy
This document analyzes Barack Obama's 2008 election campaign strategy. It discusses his strengths, weaknesses, opportunities, and threats. Obama gained a competitive advantage through various websites, social media, targeting young male voters, and customizing his communication. He segmented his audience and targeted them through different websites. Obama utilized a large voter database, email, text messaging, and social networking. His slogan "Change We Can Believe In" and music video of his speech helped make his campaign more enjoyable. As a result of his effective communication strategy, Obama won the election with 365 electoral votes.
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Arvind Kejriwal is campaigning for the December 4, 2013 Delhi Legislative Assembly election as the leader of the Aam Aadmi Party (AAP). His campaign is focusing on five key issues: women's safety, electricity prices, education, health, and the Jan Lokpal anti-corruption bill. Kejriwal is using various online and offline channels to communicate his message and campaign, including outdoor ads, public speeches, social media platforms like Facebook, Twitter, YouTube, printed gifts, and his party's website. As of December 1, 2013, the AAP had received over 200 crore rupees in donations for the election, with the largest amounts coming from India, the United States
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Arvind Kejriwal is campaigning for the upcoming Delhi Legislative Assembly election on December 4, 2013 as the leader of the Aam Aadmi Party (AAP). His campaign is focusing on five key issues: women's safety, electricity prices, education, health, and the Jan Lokpal anti-corruption bill. Kejriwal is using various online and offline channels to communicate his message and campaign, including outdoor ads, public speeches, social media platforms like Facebook, Twitter, YouTube, printed gifts, and his party's website. He is also campaigning against opposing parties online and using rock stars to draw larger crowds to his outdoor campaigns. As of December 1, 2013, AAP had received over
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【业务选择办理准则】
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9 Principles Of Social Media Marketing
- 1. 9 Principles of Marketing By Asams V.K
- 2. Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of opportunity. Booking bus or outdoor advertising takes time you might not have and not be able to measure. So what are some key elements you need to keep in mind to market on a social web?
- 3. 1. Share “Think sharing. What do people want to share? Then publish and promote it. This starts with a shareable and compelling headline.” Share, what audience like to share
- 4. 2. Go Real Time Social media marketing involves publishing in real time, not next week or next month and topical posts and tweets will help you catch the trend and viral wave. It also means you need to respond in real time to complaints, issues and inquiries. The days of publishing 3 months or 6 months in advance are fast disappearing as the market may have changed in that time and people want their information now!
- 5. 3. Educate – Don’t Sell People no longer want to be “sold to”. Social marketing is about informing and solving peoples problems with answers and information, whether that be from your blog, links in your tweets or updates and information on Facebook.
- 6. 4. Entertain – Don’t Market We live in an information age that discards the bland and embraces the “WOW”. Facebook pages and updates that entertain, with competitions, humor or the unexpected are the links that will be shared.
- 7. 5. Go Multichannel Mono channel is not enough these days, whether that be email marketing or niche magazine advertising. You need to be on Facebook, Twitter, YouTube and Blogs as a minimum. Social Media can provide you with the channels to be ubiquitous (everywhere) 24 hours a day, 7 days a week.
- 8. 6. Give Information Away For Free Free gets shared, it doesn’t mean that you give everything away but enough to build trust and spread your content to the global village so that when you do publish that ebook or hardcover they will buy it because they know you and love your unique content.
- 9. 7. Think Multimedia Text on its own doesn’t cut it anymore, you need to provide information in ways that meets different peoples expectations and wants. You need to provide content in different media. Gen Y loves video, Baby Boomers like email and text. Find out what type of media your audience wants and give it to them. The broadband high speed web is now a multimedia experience.
- 10. 8. Listen Remember listen to your audience and they will tell you what they want, what solutions they need for their problems and then provide it. Facebook, Twitter, LinkedIn and Blog comments will reveal a wealth of information about your target market.
- 11. 9. Engage After listening to your market you then are ready to start communicating in real time with messaging systems that they are comfortable with whether that be Twitter, Facebook or email.
- 12. Thank You.