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Advertising / Marketing / PR

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About

SVP at the Leo Burnett Advertising Agency. Worked in the areas of consumer insights, database marketing and social media strategies and tactics. Former senior executive with national and regional wholesale and retail food chains. Industry recognized pioneer developer and implementer of consolidated supply chain programs, space and category management and devleoped the nation's first retail frequent shopper card program. Acknowledged expert on data analytics and market strategy. Consultant to the Financial Accounting Standards Board (FASB) Emerging Issues Task Force (EITF) in developing accounting Issues for all trade promotion, marketing and advertising expenditures. These Issues have f...