This document discusses three massive funding opportunities: prizes and open challenges, perks-based crowdfunding, and equity crowdfunding. It provides an overview of each opportunity, including how big the potential funding is and what types of projects or companies might be a good fit. Prizes can provide big publicity opportunities, while perks-based crowdfunding platforms like Kickstarter have funded over $1 billion in projects. Equity crowdfunding is currently illegal but rules are changing to allow individuals to invest smaller amounts in private companies in exchange for equity. The document advises considering different opportunities based on one's project goals and style.

1. ?
Prizes Equity
Perks-based
Crowdfunding?
Crowdfunding ?
Government Grants? Banks? Philanthropy/NonProfit Grants?
Venture Capital?
Employment?
3 MASSIVE FUNDING OPPS
IN 3 MINUTES EACH
L. THORELL | INNOVATINI.COM

2. AGENDA
The opportunity
How big it is
Which opportunity best fits who you are.

3. PRIZES
&
OPEN CHALLENGES

4. TYPES OF PRIZES
(MCKINSEY’S “AND THE WINNER IS...” REPORT, 2009)

5. This%isn’t%an%unusual%r
BIG PRIZES COME WITH BIG
PUBLICITY
Ne#
Impr
recom
%
Par6
engin
%

6. WHY YOU SHOULD GO FOR IT.

7. PEOPLE YOU’D NEVER
This%isn’t%an%unusual%result…%
SUSPECT SOLVE PROBLEMS
Foldit'game'
Discover%the%structure
Problem: Discover the
%an%enzyme%involved%i
structure of an enzyme
involved in the
Reproduc:on%of%the%%
reproduction of the AIDS
AIDS%virus%
virus.
%Participants: Hundreds, but
a core 20+ solved
Par:cipants:%Hundred
%but%a%core%20+%solved
Non-experts in
biochemistry!
%
Time to solve: 3 weeks
Solved:%3%weeks%

8. PLACES TO FIND PRIZE
CONTESTS
McKinsey’s “The Winner is” Report
Challenge.gov
Prizes.org
Idea Bounty
Naming Force
Squad Help
Picky Domains
Crowdspring

9. NOW OPPORTUNITIES
• $250,000
• Get 250 social votes on your
business plan to qualify
• Deadline: June 30
• $20,000 of five $20K prizes
• Best actionable idea for a
Facebook platform to deliver a
human rights, human
development or social good
outcome.
•Deadline: Aug 15

10. HOW BIG IS IT?
Prizes of >$100K have grown 15x over the past 35 years.
McKinsey estimates The Prize Sector is worth $1 Bn - $2 Bn.

11. PERKS-BASED
CROWDFUNDING

12. MANY CHOICES...
Many%choices…%

13. ANATOMY OF A
KICKSTARTER PROJECT
1
3
2

14. WHAT MAKES IT KICKASS?
• It’s a new, highly traffic social
channel
• Large bizarre of innovative
social cause and innovative
projects
• Very likely serendipitous
4 encounters
• Compelling psychology of “All
or None” funding

15. TACTICAL ADVICE FROM AN
EXPERT
Brian Meece, CEO of
RocketHub
Brian Meece, CEO of
RocketHub

16. BRIAN’S ADVICE
Start by winning followers for your project.
Shift communications as needed.
Use local & regional connections for support.
Finish strong. End with a harder sell - “last chance”
“If you hit 20-35% of your funding,
there’s a 90% chance you’ll reach 100%.”

17. HOW BIG IS IT?
• $1.47 Bn in 2011
• 452 crowdfunding
platforms
Source: Massolution, Crowdsourcing.org 2012

18. EQUITY
CROWDFUNDING

19. IT’S ILLEGAL TODAY
“...you can go to Las Vegas and lose $10,000 at the table in
an hour but you don’t have to be an accredited gambler to
do that.”
Steve Case

20. TIMELINE
1933: Securities Exchange Laws created
March 2012 Bipartisan vote by House & Senate
April 5, 2012: Obama signs JOBS Act
Yet to come: Reg D changes, more rule-making
Equity Crowdfunding ETA: Dec 2012?
March 2013?

21. WHAT ARE THEY WORRIED
ABOUT?
Scam & Fraud
Crowdcube [UK] :Zero scams/ zero fraud.
RocketHub: Zero scams/ zero fraud
Angelslist.com: Zero scams/ zero fraud
Prosper.com: Zero scams/ zero fraud

22. JOBS ACT- CROWDFUNDING
BASICS
Funds Seeker must be incorporated.
Funds Seeker must use a crowdfunding portal...
Investment Cap Max: $10,000 per investor
Crowdfunding Cap/Company: $1 M/year
Currently, serious paperwork: $100K-$500K
requires CPA-sanctioned financial statements; >$500K
requires full blown audit.
Currently, crowd portals not required to support
interaction/feedback between seekers & investors.

23. WHY THIS IS EXTREMELY
COOL FOR FLORIDA
California Florida
1,147 deals 30 deals
2009 Venture
Capital
$8,800,000,000 $235,061,300
“Florida does all year in venture capital what California does
in a few days”
Robert Trigaux
Tampa Bay Times Venture columnist

24. HOW BIG COULD IT BE?
Total U.S. Total Long-Term Savings
VC Investment Today of Americans Today - $30 Trillion
($26.2 Bn 2011)
If Americans diverted 1% of their long-term savings to [crowdfunding], that sum
would be 10x the total annual VC investment in the U.S.” Amy Cortese, author of Locavesting

25. SMART THINGS YOU CAN
DO NOW
Dress rehearse on a perks-based crowdfunding
platform - learn the ropes.
Read the RocketHub White Paper written for the
SEC for a 2012-2014 roadmap.
Track the activities of the Crowd Funding Professional
Association (CFPA)

26. WHAT’S YOUR STYLE?
Perks-based Equity-based
Prizes
Crowdfunding Crowdfunding
Size of Project Short-term Project Company
Marketing effort It’s done for you. Very high Very high
+Financial
Mechanistic; ready
Analytical effort Low knowledge; need
to engineer it
experts
Virtuoso in field Full-fledged
Hi imagination
Personality Type or cross-field imaginative, social
Highly social
hybridizer team
Group Type Indie or Solo or group Company, lawyer
collaborative indie (& CPA)

27. It’s the end of the world as we know it,
and I feel fine...
R.E.M.
delicious.com/lthorell
Crowdfunding Stack
Lisa Thorell Innovatini. com thorell.lisa@gmail.com @lisat2