Crowdsourcing is the practice of engaging a crowd or group for a common goal, such as innovation, problem solving, or efficiency. It allows companies and organizations to benefit from the ideas, experience, and time of contributors connected via the Internet. Some examples of historical crowdsourcing include Noah's Ark and Wikipedia. Crowdsourcing provides businesses with benefits like new ideas, PR and marketing exposure, and increased customer loyalty. However, companies must effectively analyze crowdsourced ideas and quickly implement solutions to maintain competitive advantages. The document then describes OmniSourcing, a crowdsourcing platform and service that moderates discussions to identify solutions for clients' strategic problems.