This document discusses starting a socially conscious business. It defines social enterprises as businesses that incorporate giving back with every transaction, whether for-profit or non-profit. It also defines corporate social responsibility initiatives. The document provides examples of successful social enterprises like TOMS Shoes and examples of corporate social responsibility programs. It discusses how consumers are increasingly looking to support companies that have positive social and environmental impacts. It suggests ways for businesses to incorporate social responsibility into their operations through causes they can support or products that give back.

1. Start A Socially Conscious
Business
with Zack Rosenberg

2. Vytalsygns
About Zack Rosenberg, Founder of DoGoodBuyUs

5. Definitions
– Social Enterprise: A business that incorporates
giving back with every transaction
• Can be both nonprofit and for profit ventures
• Ex: TOM’s Shoes is for profit
• Ex: Girl Scout cookies is non profit
– Corporate Social Responsibility (CSR): Initiative
to assess and take responsibility for the
company's effects on the environment and
impact on social welfare
• $15 billion dollars a year is raised through CSR
programs
– Ex: GAP RED
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6. Who is Doing It?
– Social Enterprise: TOMS: “Buy a pair of Shoes and a
Pair is given to someone in need”
• Projected revenue from 2013 is $300 million with more than
10 million pairs of shoes to be donated since it’s inception
• 0 is the amount of money they have spent on advertising
– Corporate Social Responsibility (CSR): Mastercard
partnered with StandUp2Cancer raising over $4mm in
2012!
• 1 billion media impressions and 1 million engaged fans, 3x
growth in 8 months
11% category growth, outpacing category by 2x
Why We Exist
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7. Still Not Convinced?
– More than ever, consumers are looking for
ways to Do Good
• Consumer shopping habits:
– 46% of Americans are willing to pay up to 20% more
for an item that they perceive gives back to society
(Nielsen, May 2012)
– 56% of online shoppers bought a product specifically
because it gives back, versus 18% YAG (eMarketer,
January 2013)
Why We Exist
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8. Still Not Convinced?
– More than ever, consumers are looking for
ways to Do Good
• Customer Retention
– 10-15% per year increase in sales from customers
aware of your CSR efforts (Tuck School of Business,
Dartmouth)
Why We Exist
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9. Still Not Convinced?
– More than ever, consumers are looking for
ways to Do Good
• Recruitment:
– 70% of millennials aged 18 to 26 would take
lower compensation to work for a company
who shared their commitment to the
community (Deloitte, August 2012)
Why We Exist
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10. How Can It Tie Into My Business
– Facebook launched internet.org in August of 2013
to bring internet to the next 5 Billion people
• Who benefits from 5 Billion more people having access
to the internet? Facebook of course!
– Visa has partnered with the Gates Foundation and
others to create financial inclusion programs
allowing the underserved ways to pay and get paid
using the devices they own
• Visa Directly benefits by giving more people the
opportunity to use their services while filling a crucial
need
Why We Exist
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11. Story Selling
Because of You, Amazing Projects came to life.
Through the sale of bug spray, we were able to
send 12 women back to school on scholarship.
Why We Exist
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12. Where Can I Begin
Does your business offer sales and discounts? Why
not make them in exchange for canned goods and
used coats.
Partner with a local organization and co-host an
event or fundraiser
Allow employees a day or two per month to donate
their time to a nonprofit
Create a product that gives back with each purchase
Why We Exist
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13. Contact:
Zack Rosenberg
Founder, DoGoodBuyUs
O: 646 438 9577
zack@dogoodbuy.us