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WE NOW LIVE IN
A SOCIALLY RESPONSIBLE ENVIRONMENT
#LIVETOGIVEGROUP
WE ARE LIVING IN A DIFFERENT ERA
Marketing
Orientation Era
1970s
Relationship
Marketing Era
1990s
Social/Mobile
Marketing
2010 -
CAUSE
Marketing Era
Today
Cause Marketing Statistics
90%of U.S. shoppers are likely to
switch to a Cause Branded
product when choosing
between two brands of
equal quality and price.
(Cone Communications
Study)
-Earn New Customers
for Businesses
for Nonprofits
of Americans indicate that
they would tell friends and
family about corporate
cause efforts.
(Cone Communications
Study)
-Grow Your Influence
84% 42%
of North American shoppers
would pay extra for products
and services from
companies committed to
positive social and
environmental impact.
(2014 Nielsen Do Well By
Doing Good Report)
-Command a Premium Price
66%of businesses engaged in
Cause Marketing in 2010.
(PRWEEK/Barkley Cause
Survey)
-Don’t be left behind
In North America alone,
cause marketing is projected
to drive $1.92 billion in
funds to worthy nonprofit
charities starting in 2015.
(IEG Sponsorship Report)
-Growing Funding Stream
79%of shoppers would donate to
a charity supported by a
trusted business.
( Cone Communications
Study)
-Earn you a new donor base
43%of millennials find it easier to
contribute to the causes they
care about through a
business’s program than
giving to the nonprofit charity
directly.
( Barkley American Millennials
Report)
-Reach the next gen. of donors
69%of millennials worldwide want
businesses to facilitate their
involvement in addressing
social challenges.
(MSL Group The Future of
Business Citizenship Report)
-M. want to support your cause
through the brands they patron
Since 2006, Toms
Shoes has given away
more than 35 million
pairs of shoes and
the company is
currently valued at
$625 million.
Source: https://goo.gl/Kwgo4W
TOMS Shoes
STARBUCKS
Since 1971, Starbucks
has continued to
evolve their social
responsibility
experience which
includes:
*Ethos Water
*BUY (STARBUCKS)
RED
*Check-In for a Cause
*many more
Source: https://goo.gl/zvqxXt
Social Responsibility
Experience continued
WHAT IS THE COMMON THREAD?
CONSUMERS WANT AND VALUE THE SOCIAL
RESPONSIBILITY EXPERIENCE
ATTRACT
AND RETAIN
CUSTOMERS
INCREASED
FINANCIAL
BENEFIT
EXPOSURE
TO NEW
AUDIENCES
CONSUMER
COMPASSION
ENVIRONMENT
Start with Impact.
End with Results.
“We love to give back to the community because it has
been so good to us and Live to Give helps us do that in
many ways." -Richard Nelson, Marketing Director
Jaguar Land Rover of Las Vegas
“Live to Give is fantastic to work with. Their hearts are
really in the right place, to improve our community.”
-Dave Clark, Fundraising Consultant
Nevada Child Seekers
THE SOCIAL RESPONSIBILITY
MOVEMENT IS HERE
The way we do business has fundamentally changed
Live to Give, LLC
Address: 201 Las Vegas Blvd. South #683 Las Vegas, NV 89125
Website: livetogivegroup.com Social Media: @livetogivegroup
Media Contact:
Leticia Apablaza,
Director of Communications
Leticia@livetogivegroup.com
Partnership Contact:
Angel Escamilla,
Director of Strategic Partnerships
Angel@livetogivegroup.com

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Live to Give - Why Cause Marketing

  • 1. WE NOW LIVE IN A SOCIALLY RESPONSIBLE ENVIRONMENT #LIVETOGIVEGROUP
  • 2. WE ARE LIVING IN A DIFFERENT ERA Marketing Orientation Era 1970s Relationship Marketing Era 1990s Social/Mobile Marketing 2010 - CAUSE Marketing Era Today
  • 3. Cause Marketing Statistics 90%of U.S. shoppers are likely to switch to a Cause Branded product when choosing between two brands of equal quality and price. (Cone Communications Study) -Earn New Customers for Businesses for Nonprofits of Americans indicate that they would tell friends and family about corporate cause efforts. (Cone Communications Study) -Grow Your Influence 84% 42% of North American shoppers would pay extra for products and services from companies committed to positive social and environmental impact. (2014 Nielsen Do Well By Doing Good Report) -Command a Premium Price 66%of businesses engaged in Cause Marketing in 2010. (PRWEEK/Barkley Cause Survey) -Don’t be left behind In North America alone, cause marketing is projected to drive $1.92 billion in funds to worthy nonprofit charities starting in 2015. (IEG Sponsorship Report) -Growing Funding Stream 79%of shoppers would donate to a charity supported by a trusted business. ( Cone Communications Study) -Earn you a new donor base 43%of millennials find it easier to contribute to the causes they care about through a business’s program than giving to the nonprofit charity directly. ( Barkley American Millennials Report) -Reach the next gen. of donors 69%of millennials worldwide want businesses to facilitate their involvement in addressing social challenges. (MSL Group The Future of Business Citizenship Report) -M. want to support your cause through the brands they patron
  • 4. Since 2006, Toms Shoes has given away more than 35 million pairs of shoes and the company is currently valued at $625 million. Source: https://goo.gl/Kwgo4W TOMS Shoes
  • 5. STARBUCKS Since 1971, Starbucks has continued to evolve their social responsibility experience which includes: *Ethos Water *BUY (STARBUCKS) RED *Check-In for a Cause *many more Source: https://goo.gl/zvqxXt
  • 7. WHAT IS THE COMMON THREAD?
  • 8. CONSUMERS WANT AND VALUE THE SOCIAL RESPONSIBILITY EXPERIENCE ATTRACT AND RETAIN CUSTOMERS INCREASED FINANCIAL BENEFIT EXPOSURE TO NEW AUDIENCES CONSUMER COMPASSION ENVIRONMENT Start with Impact. End with Results.
  • 9. “We love to give back to the community because it has been so good to us and Live to Give helps us do that in many ways." -Richard Nelson, Marketing Director Jaguar Land Rover of Las Vegas
  • 10. “Live to Give is fantastic to work with. Their hearts are really in the right place, to improve our community.” -Dave Clark, Fundraising Consultant Nevada Child Seekers
  • 11. THE SOCIAL RESPONSIBILITY MOVEMENT IS HERE The way we do business has fundamentally changed
  • 12. Live to Give, LLC Address: 201 Las Vegas Blvd. South #683 Las Vegas, NV 89125 Website: livetogivegroup.com Social Media: @livetogivegroup Media Contact: Leticia Apablaza, Director of Communications Leticia@livetogivegroup.com Partnership Contact: Angel Escamilla, Director of Strategic Partnerships Angel@livetogivegroup.com