We now live in a socially responsible environment.
Consumers want and value the social responsibility experience.
The social responsibility movement is here and the way we do business has fundamentally changed.
This document discusses the changing business environment and opportunities for non-profits from corporate social responsibility initiatives. It notes that CSR involves integrating social and environmental concerns for transparency and accountability. Studies show CSR benefits businesses through increased profits, brand image, and employee attraction. The document advocates that non-profits can form long-term, mutually beneficial partnerships with businesses engaging in CSR by helping them achieve social goals and changing how they position their organizations.
Kraft spent $540 million on domestic ads last year, and Heinz spent more than $40 million. The combined figure is expected to drop—and be spread among fewer agencies—as the conglomerate strives for greater efficiency.
The document discusses five trends that will shape the green economy and change branding:
1. Deliver total value by meeting practical, social, and community needs.
2. Consider health, ethics, and environmental impacts (paint a bigger picture).
3. Empower and support consumers in their goals of independence, learning, and community (be their champion).
4. Rethink consumption to focus on experiences, collaboration, and reducing excess stuff (make more out of less).
5. Invite consumers to co-create brands and solutions as citizens, not just passive buyers (invite them in).
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes? To answer that question, ThinkNow conducted a nationally representative survey of Americans to understand the impact of companies that demonstrate a commitment to diversity and inclusion and how consumers voice their approval or disapproval of those companies with their wallets. We’ve captured a few highlights from the report in an infographic.
This document provides a marketing campaign proposal for Boxed to promote its online bulk shopping and delivery service. The campaign, titled "Spend Time, Save Time", will target busy parents and women ages 25-44 in affluent areas near Washington D.C. through January to March. The objectives are to increase website traffic 10% and sales 5%. The campaign will use out of home, digital, and event activations to highlight how Boxed saves time. Performance will be evaluated by tracking key metrics like visits, sales, social media, and brand awareness over the campaign period.
This document discusses the changing business environment and opportunities for non-profits from corporate social responsibility initiatives. It notes that CSR involves integrating social and environmental concerns for transparency and accountability. Studies show CSR benefits businesses through increased profits, brand image, and employee attraction. The document advocates that non-profits can form long-term, mutually beneficial partnerships with businesses engaging in CSR by helping them achieve social goals and changing how they position their organizations.
Kraft spent $540 million on domestic ads last year, and Heinz spent more than $40 million. The combined figure is expected to drop—and be spread among fewer agencies—as the conglomerate strives for greater efficiency.
The document discusses five trends that will shape the green economy and change branding:
1. Deliver total value by meeting practical, social, and community needs.
2. Consider health, ethics, and environmental impacts (paint a bigger picture).
3. Empower and support consumers in their goals of independence, learning, and community (be their champion).
4. Rethink consumption to focus on experiences, collaboration, and reducing excess stuff (make more out of less).
5. Invite consumers to co-create brands and solutions as citizens, not just passive buyers (invite them in).
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes? To answer that question, ThinkNow conducted a nationally representative survey of Americans to understand the impact of companies that demonstrate a commitment to diversity and inclusion and how consumers voice their approval or disapproval of those companies with their wallets. We’ve captured a few highlights from the report in an infographic.
This document provides a marketing campaign proposal for Boxed to promote its online bulk shopping and delivery service. The campaign, titled "Spend Time, Save Time", will target busy parents and women ages 25-44 in affluent areas near Washington D.C. through January to March. The objectives are to increase website traffic 10% and sales 5%. The campaign will use out of home, digital, and event activations to highlight how Boxed saves time. Performance will be evaluated by tracking key metrics like visits, sales, social media, and brand awareness over the campaign period.
This document discusses starting a socially conscious business. It defines social enterprises as businesses that incorporate giving back with every transaction, whether for-profit or non-profit. It also defines corporate social responsibility initiatives. The document provides examples of successful social enterprises like TOMS Shoes and examples of corporate social responsibility programs. It discusses how consumers are increasingly looking to support companies that have positive social and environmental impacts. It suggests ways for businesses to incorporate social responsibility into their operations through causes they can support or products that give back.
This document provides a summary of key trends in the nonprofit and corporate alliance sector for 2016 and beyond. It highlights trends such as content marketing, corporate social responsibility becoming fully integrated into business practices, leveraging social media advocates, influencer marketing, pressure from B Corporations, and investing in people analytics. Each trend overview provides supporting statistics and examples of organizations that are exemplifying the trend. The document encourages nonprofits to consider how they can leverage these trends in partnerships with corporations.
This document discusses the importance of brands becoming useful to consumers in 2020 and beyond. It introduces the Bleublancrouge/Ipsos Utility Barometer, which measures six drivers of brand utility - captivate, co-exist, mobilize, inspire, challenge, and collaborate. The barometer was used to survey Canadians on over 100 brands. Key findings include that co-existing with consumers by making their daily lives easier has the most significant impact on perceived brand utility. Going forward, brands need to focus on problem-solving, demonstrating continued commitment, and acting on a human scale to build lasting relationships with consumers.
This document summarizes the fundraising platform Change Heroes. It allows nonprofits to raise money from millennials through personalized video asks shared among friends. During pilots, campaigns raised over $1 million and acquired many high-quality donors. The platform creates a viral loop where donors start their own campaigns. It has no direct competitors and provides nonprofits a new channel for sustainable fundraising. Revenue comes from fees and commissions on donations. It aims to generate $100 million annually by 2020 from nonprofit, corporate, and custom campaigns.
Target Corporation is a large discount retailer founded in 1902 with over 1,700 stores nationwide. Target's mission is to be their customers' preferred shopping destination by delivering outstanding value, innovation, and exceptional experiences. Target prides itself on its commitment to customers, community, diversity, and the environment. Target aims to foster an inclusive corporate culture where employees feel valued and empowered. Target competes against retailers like Walmart and Amazon and has maintained financial growth in recent years, though some deterioration in profit margins occurred after a 2013 data breach. Target's target demographic is middle-class individuals with a household income around $64,000 who value quality, trust, and value.
Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.
This document discusses Starbucks' marketing strategies to appeal to conscious consumers. It notes that problem recognition, understanding consumer needs and wants, is the first step in the consumer decision process. A growing consumer concern is sustainability. Starbucks addresses this through initiatives like ethically sourced coffee and community projects. Their marketing mix, including ethically produced products, pricing that supports farmers, widespread store locations, and loyalty programs, enhances sustainability. This differentiated approach has helped Starbucks appeal to conscious consumers, an important consumer group. The document provides recommendations for how Starbucks can further engage conscious consumers through referencing accomplishments and situating stores to represent social initiatives.
This document discusses trends in sustainable consumerism and strategies for brands to tap into these movements. It identifies four rising consumer trends: the rise of aspirationals who want to make a positive impact; the rise of crowdsourcing; the rise of creative social activism; and the rise of quantified self-observation. The document provides examples of brands that have successfully engaged consumers around sustainability through storytelling, transparency, community-building, and enabling consumer participation in sustainable solutions.
marketing strategies and philosophies of P&GAamna Mushtaq
This document discusses Procter & Gamble (P&G), a multinational consumer goods company. It provides an overview of P&G, including that it is headquartered in Cincinnati, Ohio and recorded $85.6 billion in sales in 2012. The document also outlines P&G's vision, mission, objectives, goals, business portfolio, strategic business units, SWOT analysis, competitors, and marketing strategies. It analyzes P&G's approach to production, marketing, finance, market segmentation, and marketing philosophies.
1. The document discusses how companies are increasingly integrating social purpose into their marketing and business strategies to build trust with consumers and mutual benefits for both businesses and society.
2. Recent surveys find that consumers expect companies to play a greater role in social issues and prioritize social causes over profit or shareholder value.
3. The concept of "mutual social responsibility" is emerging as companies and consumers work together to drive positive social change through partnerships and participation.
The document discusses how mobile marketing can be used as a tool for social change. It provides examples of using SMS, MMS, location-based services and apps to achieve objectives like fundraising, volunteer recruitment, advocacy and community building. Challenges include differences in global markets and list building, but mobile offers ubiquity, interactivity and cost efficiency compared to other channels.
This document discusses Starbucks' collaboration with non-governmental organizations (NGOs) like Global Exchange. It provides background on Starbucks and their mission of social responsibility. It also provides background on Global Exchange, their promotion of fair trade coffee, and their criticism of Starbucks for not purchasing fair trade. The document evaluates whether buying fair trade coffee would help or hurt Starbucks and assesses next steps they could take to improve collaboration with NGOs like Global Exchange.
- Makerble is a platform that allows donors to directly fund charitable projects that match their interests and see the tangible impact of their donations over time through updates, helping to inspire more donations.
- Brands can partner with Makerble by championing projects or bundles of projects relevant to the brand to engage customers and inspire donations among their customer base.
- Makerble provides functionality for brands to showcase the impact of donations inspired by the brand on their own websites and an internal tool for workplace giving among employees.
Social Currency Impact Ranking (Abbreviated) VIVALDI
This is an abbreviated version of the Social Currency Impact Ranking that was released by Vivaldi Partners Group, a strategic consulting firm that includes a digital and technology agency known as Fifth Season.
In the report, Vivaldi Partners Group ranks the best brands that most effectively leverage the social behaviors that influence the degree to which individuals share a brand or information about a brand with others.
This abbreviated ranking shows the top 10
The report is a ranking of the brands in the Social Currency 2012 Report. Both reports, and all of the Social Currency research reports, can be downloaded from the Vivaldi Partners Group website: http://vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012
This document discusses how businesses can leverage cause-related marketing and advertising to benefit communities and non-profits. It notes that while individuals donate far more to charity than corporations, businesses spend huge amounts on advertising each year. The WeThinkItMatters platform aims to direct a portion of advertising spending to charities by allowing consumers to vote on which causes receive funding from campaign sponsors. This integrated approach provides benefits to businesses, non-profits, individuals, and communities.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. As a software as a service, Enlightened allows companies to seamlessly donate a portion of sales to nonprofits, boosting customer loyalty and conversions. Enlightened has various corporate clients and plans to continue growing through offering an easy integration system and partnerships that help companies market the social impact of their brands.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
This document discusses starting a socially conscious business. It defines social enterprises as businesses that incorporate giving back with every transaction, whether for-profit or non-profit. It also defines corporate social responsibility initiatives. The document provides examples of successful social enterprises like TOMS Shoes and examples of corporate social responsibility programs. It discusses how consumers are increasingly looking to support companies that have positive social and environmental impacts. It suggests ways for businesses to incorporate social responsibility into their operations through causes they can support or products that give back.
This document provides a summary of key trends in the nonprofit and corporate alliance sector for 2016 and beyond. It highlights trends such as content marketing, corporate social responsibility becoming fully integrated into business practices, leveraging social media advocates, influencer marketing, pressure from B Corporations, and investing in people analytics. Each trend overview provides supporting statistics and examples of organizations that are exemplifying the trend. The document encourages nonprofits to consider how they can leverage these trends in partnerships with corporations.
This document discusses the importance of brands becoming useful to consumers in 2020 and beyond. It introduces the Bleublancrouge/Ipsos Utility Barometer, which measures six drivers of brand utility - captivate, co-exist, mobilize, inspire, challenge, and collaborate. The barometer was used to survey Canadians on over 100 brands. Key findings include that co-existing with consumers by making their daily lives easier has the most significant impact on perceived brand utility. Going forward, brands need to focus on problem-solving, demonstrating continued commitment, and acting on a human scale to build lasting relationships with consumers.
This document summarizes the fundraising platform Change Heroes. It allows nonprofits to raise money from millennials through personalized video asks shared among friends. During pilots, campaigns raised over $1 million and acquired many high-quality donors. The platform creates a viral loop where donors start their own campaigns. It has no direct competitors and provides nonprofits a new channel for sustainable fundraising. Revenue comes from fees and commissions on donations. It aims to generate $100 million annually by 2020 from nonprofit, corporate, and custom campaigns.
Target Corporation is a large discount retailer founded in 1902 with over 1,700 stores nationwide. Target's mission is to be their customers' preferred shopping destination by delivering outstanding value, innovation, and exceptional experiences. Target prides itself on its commitment to customers, community, diversity, and the environment. Target aims to foster an inclusive corporate culture where employees feel valued and empowered. Target competes against retailers like Walmart and Amazon and has maintained financial growth in recent years, though some deterioration in profit margins occurred after a 2013 data breach. Target's target demographic is middle-class individuals with a household income around $64,000 who value quality, trust, and value.
Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.
This document discusses Starbucks' marketing strategies to appeal to conscious consumers. It notes that problem recognition, understanding consumer needs and wants, is the first step in the consumer decision process. A growing consumer concern is sustainability. Starbucks addresses this through initiatives like ethically sourced coffee and community projects. Their marketing mix, including ethically produced products, pricing that supports farmers, widespread store locations, and loyalty programs, enhances sustainability. This differentiated approach has helped Starbucks appeal to conscious consumers, an important consumer group. The document provides recommendations for how Starbucks can further engage conscious consumers through referencing accomplishments and situating stores to represent social initiatives.
This document discusses trends in sustainable consumerism and strategies for brands to tap into these movements. It identifies four rising consumer trends: the rise of aspirationals who want to make a positive impact; the rise of crowdsourcing; the rise of creative social activism; and the rise of quantified self-observation. The document provides examples of brands that have successfully engaged consumers around sustainability through storytelling, transparency, community-building, and enabling consumer participation in sustainable solutions.
marketing strategies and philosophies of P&GAamna Mushtaq
This document discusses Procter & Gamble (P&G), a multinational consumer goods company. It provides an overview of P&G, including that it is headquartered in Cincinnati, Ohio and recorded $85.6 billion in sales in 2012. The document also outlines P&G's vision, mission, objectives, goals, business portfolio, strategic business units, SWOT analysis, competitors, and marketing strategies. It analyzes P&G's approach to production, marketing, finance, market segmentation, and marketing philosophies.
1. The document discusses how companies are increasingly integrating social purpose into their marketing and business strategies to build trust with consumers and mutual benefits for both businesses and society.
2. Recent surveys find that consumers expect companies to play a greater role in social issues and prioritize social causes over profit or shareholder value.
3. The concept of "mutual social responsibility" is emerging as companies and consumers work together to drive positive social change through partnerships and participation.
The document discusses how mobile marketing can be used as a tool for social change. It provides examples of using SMS, MMS, location-based services and apps to achieve objectives like fundraising, volunteer recruitment, advocacy and community building. Challenges include differences in global markets and list building, but mobile offers ubiquity, interactivity and cost efficiency compared to other channels.
This document discusses Starbucks' collaboration with non-governmental organizations (NGOs) like Global Exchange. It provides background on Starbucks and their mission of social responsibility. It also provides background on Global Exchange, their promotion of fair trade coffee, and their criticism of Starbucks for not purchasing fair trade. The document evaluates whether buying fair trade coffee would help or hurt Starbucks and assesses next steps they could take to improve collaboration with NGOs like Global Exchange.
- Makerble is a platform that allows donors to directly fund charitable projects that match their interests and see the tangible impact of their donations over time through updates, helping to inspire more donations.
- Brands can partner with Makerble by championing projects or bundles of projects relevant to the brand to engage customers and inspire donations among their customer base.
- Makerble provides functionality for brands to showcase the impact of donations inspired by the brand on their own websites and an internal tool for workplace giving among employees.
Social Currency Impact Ranking (Abbreviated) VIVALDI
This is an abbreviated version of the Social Currency Impact Ranking that was released by Vivaldi Partners Group, a strategic consulting firm that includes a digital and technology agency known as Fifth Season.
In the report, Vivaldi Partners Group ranks the best brands that most effectively leverage the social behaviors that influence the degree to which individuals share a brand or information about a brand with others.
This abbreviated ranking shows the top 10
The report is a ranking of the brands in the Social Currency 2012 Report. Both reports, and all of the Social Currency research reports, can be downloaded from the Vivaldi Partners Group website: http://vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012
This document discusses how businesses can leverage cause-related marketing and advertising to benefit communities and non-profits. It notes that while individuals donate far more to charity than corporations, businesses spend huge amounts on advertising each year. The WeThinkItMatters platform aims to direct a portion of advertising spending to charities by allowing consumers to vote on which causes receive funding from campaign sponsors. This integrated approach provides benefits to businesses, non-profits, individuals, and communities.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. As a software as a service, Enlightened allows companies to seamlessly donate a portion of sales to nonprofits, boosting customer loyalty and conversions. Enlightened has various corporate clients and plans to continue growing through offering an easy integration system and partnerships that help companies market the social impact of their brands.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
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Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
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The Power of Community Newsletters: A Case Study from Wolverton and Greenleys...Scribe
YOU WILL DISCOVER:
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Dive into the success story of Wolverton and Greenleys Town Council's newsletter in this insightful webinar. Hear from Mandy Shipp and Jemma English about the newsletter's journey from its inception to becoming a vital part of their community's communication, including its history, production process, and revenue generation through advertising. Discover the reasons behind outsourcing its design and the benefits this brought. Ideal for anyone involved in community engagement or interested in starting their own newsletter.
1. WE NOW LIVE IN
A SOCIALLY RESPONSIBLE ENVIRONMENT
#LIVETOGIVEGROUP
2. WE ARE LIVING IN A DIFFERENT ERA
Marketing
Orientation Era
1970s
Relationship
Marketing Era
1990s
Social/Mobile
Marketing
2010 -
CAUSE
Marketing Era
Today
3. Cause Marketing Statistics
90%of U.S. shoppers are likely to
switch to a Cause Branded
product when choosing
between two brands of
equal quality and price.
(Cone Communications
Study)
-Earn New Customers
for Businesses
for Nonprofits
of Americans indicate that
they would tell friends and
family about corporate
cause efforts.
(Cone Communications
Study)
-Grow Your Influence
84% 42%
of North American shoppers
would pay extra for products
and services from
companies committed to
positive social and
environmental impact.
(2014 Nielsen Do Well By
Doing Good Report)
-Command a Premium Price
66%of businesses engaged in
Cause Marketing in 2010.
(PRWEEK/Barkley Cause
Survey)
-Don’t be left behind
In North America alone,
cause marketing is projected
to drive $1.92 billion in
funds to worthy nonprofit
charities starting in 2015.
(IEG Sponsorship Report)
-Growing Funding Stream
79%of shoppers would donate to
a charity supported by a
trusted business.
( Cone Communications
Study)
-Earn you a new donor base
43%of millennials find it easier to
contribute to the causes they
care about through a
business’s program than
giving to the nonprofit charity
directly.
( Barkley American Millennials
Report)
-Reach the next gen. of donors
69%of millennials worldwide want
businesses to facilitate their
involvement in addressing
social challenges.
(MSL Group The Future of
Business Citizenship Report)
-M. want to support your cause
through the brands they patron
4. Since 2006, Toms
Shoes has given away
more than 35 million
pairs of shoes and
the company is
currently valued at
$625 million.
Source: https://goo.gl/Kwgo4W
TOMS Shoes
5. STARBUCKS
Since 1971, Starbucks
has continued to
evolve their social
responsibility
experience which
includes:
*Ethos Water
*BUY (STARBUCKS)
RED
*Check-In for a Cause
*many more
Source: https://goo.gl/zvqxXt
8. CONSUMERS WANT AND VALUE THE SOCIAL
RESPONSIBILITY EXPERIENCE
ATTRACT
AND RETAIN
CUSTOMERS
INCREASED
FINANCIAL
BENEFIT
EXPOSURE
TO NEW
AUDIENCES
CONSUMER
COMPASSION
ENVIRONMENT
Start with Impact.
End with Results.
9. “We love to give back to the community because it has
been so good to us and Live to Give helps us do that in
many ways." -Richard Nelson, Marketing Director
Jaguar Land Rover of Las Vegas
10. “Live to Give is fantastic to work with. Their hearts are
really in the right place, to improve our community.”
-Dave Clark, Fundraising Consultant
Nevada Child Seekers
12. Live to Give, LLC
Address: 201 Las Vegas Blvd. South #683 Las Vegas, NV 89125
Website: livetogivegroup.com Social Media: @livetogivegroup
Media Contact:
Leticia Apablaza,
Director of Communications
Leticia@livetogivegroup.com
Partnership Contact:
Angel Escamilla,
Director of Strategic Partnerships
Angel@livetogivegroup.com