A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even more staggering is that a 15% of that group admit to making their decision about the truthfulness of the content of a Web page based on appearance alone.
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Trust Me, I'm a Designer: 9 Principles for Creative Credibility
1. TRUST ME,
I’M A DESIGNER.
jason cranfordteague | jasonspeaking.com | @jasonspeaking
2. Widows peak indicates
possible vampirism
Hang loose or devil
sign?
Smile that frightens small
children
Why would
you trust this
man?
Goatee shows he is from evil
alternate universe
Embroidered shirt
commonly worn by pirates
3. MS in Tech. Comm. from
Rensselaer Polytechnic
Institute
15 Books & 100s of
articles on digital media
design
Dozens of conference
presentations for SXSW,
HOW, WebVisions…
Why you
should trust
this man!
18 years of Web design
experience
Clients have included Marriott,
AOL, Bank of America, Virgin,
Coca-Cola, Aspen Ideas
Festival…
10. IT TAKES MOST PEOPLE .1 SECOND
TO INITIALLY DETERMINE WHETHER
THEY TRUST WHAT THEY ARE
SEEING
http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
13. “
People think it's this veneer —
that the designers are handed
this box and told, 'Make it look
good!' That's not what we think
design is. It's not just what it
looks like and feels like. Design
is how it works.
— Steve Jobs
45. “
Always design a thing by
considering it in its next larger
context — a chair in a room, a
room in a house, a house in an
environment, an environment in a
city plan.
— Eliel Saarinen
64. “
No man has the right to dictate what
other men should perceive, create or
produce, but all should be encouraged
to reveal themselves, their perceptions
and emotions, and to build confidence
in the creative spirit.
— Ansel Adams
86. “
To be persuasive we must be
believable; to be believable we
must be credible; to be credible
we must be truthful.
It is as simple as that.
—Edward R. Murrow
87. 9 PRINCIPLES…
1. Keep Promises
2. Show Results
3. Know Your Voice
4. Respect Context
5. Transition Changes
6. Guide, Don’t Dictate
7. Show Then Tell
8. Make it Simple, Not Simplistic
9. Always Leave Them Wanting More
88. TRUST ME,
I’M A DESIGNER.
jason cranfordteague | jasonspeaking.com | @jasonspeaking