Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf
ABSTRACT
There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more.
With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of.
In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf
ABSTRACT
There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more.
With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of.
In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Deciding what to build without killing each otherPhilip Likens
Deciding what to build is hard. Making the decision as a team is even tougher. Team members often have differing views on which portions of the prototype are most important and what functionality to include. Tensions from the decision-making process can drive teams apart. In our labs group we have adopted a framework for making prototyping and project decisions. This presentation outlines the framework we use in Sabre Labs, as well as some examples of times we’ve gotten it right, and other times we haven’t.
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
The Creativity Imperative - Prototypes, Process, and Play 2015Denise Jacobs
Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.
WATCH THE VIDEO HERE: https://vimeo.com/63437853
We're being inundated with more information than ever before.
With the rise of all this information, we're being exposed to a tremendous amount of bullshit.
We have to decide if we want to contribute to the noise or if we want to be part of the signal.
These are the slides from my Creative Mornings talk in Pittsburgh, PA.
Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Find Your Shameless Spark - Inspiring Women Live 2014Denise Jacobs
Being true to yourself and loving what you do is a key part of being able to promote yourself shamelessly. Learn about the mental blocks that hold you back from promoting your brilliance to the world and how to bust through them, how to respect and feed your soul, plus several highly effective tips for sharing your skills and talents. This session is a booster shot of inspiration to spark your creative thinking about your personal brand and to promote your best self for stardom.
The most innovative contributions spring from the creative chemistry of a team and the blending of everyone’s ideas and concepts. Denise and Jessie will share their story of how they came to create this presentation together, leveraging their collective wisdom and creative synergy to co-create. Their process of recognizing and removing personal creative blocks, connecting and communicating, combining ideas using play, and constructing an environment that supports collaboration reveals effective methods for tapping into collective creative brilliance. You’ll learn to capitalize on the super-linearity of creativity to create better together.
My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.
The Future of Search
This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics covered will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.
* Moderator: Lisa Williams, President, Media Forte Marketing
* Anne Kennedy, Partner, Beyond Ink
* Scott Fish, Director of SEO, EngineWorks
* Hallie Janssen, VP, Anvil Media, Inc.
* Ben Lloyd, President, Amplify Interactive
Some consider measurement in agile development destructive—or at the very least useless. Larry Maccherone disagrees and offers eight tools to slay the dragons of agile measurement. The #1 Dragon slayer—Use measurement for feedback rather than as a lever. What's the difference? Feedback is used to improve your own behavior; a lever is employed to change someone else's behavior. The distinction is subtle but critical. If you think what gets measured gets done, you are already venturing into “thar be dragons” territory. But it's not too late. Larry shows how to create a culture where measurement is an insight amplification and feedback mechanism rather than a club to beat people up; where your teams seek out—rather than dread—the use of quantitative insight; and where metrics bring stakeholders and teams closer together, not drive them apart. Leave with a list of good practices to follow and examples from companies whose metrics regimens have already slain the dragons.
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
The Value of Leadership, the Leadership of Value: Remaining Relevant in times...Peter Bromberg
Script and supporting materials at: http://peterbromberg.com/sla
Throw out those 5 year strategic plans, change ain't what it used to be. Change no longer happens in slow, predictable, macro waves that allow us the time to make and execute big plans. Change now happens in a continual series of microbursts, each one potentially changing our experiences, behaviors, perceptions, and expectations in unexpected but potentially powerful ways.
A new type of leadership is called for. A leadership that not only provides a map for change, but also empowers people in your organization to throw away the map and respond to clients' needs in the moment. A leadership that questions best practices, holding only lightly to the ways of the past. A leadership that monitors societal trends and embraces small innovations and good ideas no matter where they come from.
How much radical openness does innovation need? Intimacy vs. Openness Deathma...Matteo Cassese
Watch a video of this presentation at http://popcorn.webmadecontent.org/5kd
15 November - Berlin - Summit of Newthinking. We live in the age of openness, of collaborative consumption: we are creating a new phase in human relations and development where the paradigm of sharing is brought to its fullest potential.
Yet we lack a language to speak about our souls, what’s inside us, what is intimate about us.
We have created a new social infrastructure (we called it social graph or social networks) yet we have re-created in digital form all the taboos and limits inherent to our physical, still closed society.
We need to explore a new paradigm. What happens to openness when it meets intimacy? How can we stop using our social graph as a stage for what we want the world to see and start using it to share what we truly are? How much value can we create in the world if we share not only our goods, but our souls?
This interactive and engaging talk explores the problem by contextualizing the exciting time we live in and introduces the topic of “Coming out in the digital age” through the meeting of the radical openness concept with the depths of our souls.
It’s the most current and most interesting development in human social interactions since social networking was born, a riveting new way of seeing the world and a call for a global coming out.
This call for coming out has a name and a manifesto under OUT AS YOU: a non-profit, R&D based startup project with ambitious goals. Visit the link to know more: http://out.as/you/
I gave a presentation at my old high school on the topic of "things I wish I'd known back then". It was part motivational, part educational. The slides don't tell the full story, but hopefully they'll be useful to someone.
What does Google want? Future of Digital Marketing 2015Will Critchlow
After focusing in previous years on the future of search technologies, this presentation focuses instead on the future of marketing for search.
What do we need to change about our marketing to continue to appeal to a changing Google?
Deciding what to build without killing each otherPhilip Likens
Deciding what to build is hard. Making the decision as a team is even tougher. Team members often have differing views on which portions of the prototype are most important and what functionality to include. Tensions from the decision-making process can drive teams apart. In our labs group we have adopted a framework for making prototyping and project decisions. This presentation outlines the framework we use in Sabre Labs, as well as some examples of times we’ve gotten it right, and other times we haven’t.
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
The Creativity Imperative - Prototypes, Process, and Play 2015Denise Jacobs
Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.
WATCH THE VIDEO HERE: https://vimeo.com/63437853
We're being inundated with more information than ever before.
With the rise of all this information, we're being exposed to a tremendous amount of bullshit.
We have to decide if we want to contribute to the noise or if we want to be part of the signal.
These are the slides from my Creative Mornings talk in Pittsburgh, PA.
Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Find Your Shameless Spark - Inspiring Women Live 2014Denise Jacobs
Being true to yourself and loving what you do is a key part of being able to promote yourself shamelessly. Learn about the mental blocks that hold you back from promoting your brilliance to the world and how to bust through them, how to respect and feed your soul, plus several highly effective tips for sharing your skills and talents. This session is a booster shot of inspiration to spark your creative thinking about your personal brand and to promote your best self for stardom.
The most innovative contributions spring from the creative chemistry of a team and the blending of everyone’s ideas and concepts. Denise and Jessie will share their story of how they came to create this presentation together, leveraging their collective wisdom and creative synergy to co-create. Their process of recognizing and removing personal creative blocks, connecting and communicating, combining ideas using play, and constructing an environment that supports collaboration reveals effective methods for tapping into collective creative brilliance. You’ll learn to capitalize on the super-linearity of creativity to create better together.
My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.
The Future of Search
This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics covered will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.
* Moderator: Lisa Williams, President, Media Forte Marketing
* Anne Kennedy, Partner, Beyond Ink
* Scott Fish, Director of SEO, EngineWorks
* Hallie Janssen, VP, Anvil Media, Inc.
* Ben Lloyd, President, Amplify Interactive
Some consider measurement in agile development destructive—or at the very least useless. Larry Maccherone disagrees and offers eight tools to slay the dragons of agile measurement. The #1 Dragon slayer—Use measurement for feedback rather than as a lever. What's the difference? Feedback is used to improve your own behavior; a lever is employed to change someone else's behavior. The distinction is subtle but critical. If you think what gets measured gets done, you are already venturing into “thar be dragons” territory. But it's not too late. Larry shows how to create a culture where measurement is an insight amplification and feedback mechanism rather than a club to beat people up; where your teams seek out—rather than dread—the use of quantitative insight; and where metrics bring stakeholders and teams closer together, not drive them apart. Leave with a list of good practices to follow and examples from companies whose metrics regimens have already slain the dragons.
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
The Value of Leadership, the Leadership of Value: Remaining Relevant in times...Peter Bromberg
Script and supporting materials at: http://peterbromberg.com/sla
Throw out those 5 year strategic plans, change ain't what it used to be. Change no longer happens in slow, predictable, macro waves that allow us the time to make and execute big plans. Change now happens in a continual series of microbursts, each one potentially changing our experiences, behaviors, perceptions, and expectations in unexpected but potentially powerful ways.
A new type of leadership is called for. A leadership that not only provides a map for change, but also empowers people in your organization to throw away the map and respond to clients' needs in the moment. A leadership that questions best practices, holding only lightly to the ways of the past. A leadership that monitors societal trends and embraces small innovations and good ideas no matter where they come from.
How much radical openness does innovation need? Intimacy vs. Openness Deathma...Matteo Cassese
Watch a video of this presentation at http://popcorn.webmadecontent.org/5kd
15 November - Berlin - Summit of Newthinking. We live in the age of openness, of collaborative consumption: we are creating a new phase in human relations and development where the paradigm of sharing is brought to its fullest potential.
Yet we lack a language to speak about our souls, what’s inside us, what is intimate about us.
We have created a new social infrastructure (we called it social graph or social networks) yet we have re-created in digital form all the taboos and limits inherent to our physical, still closed society.
We need to explore a new paradigm. What happens to openness when it meets intimacy? How can we stop using our social graph as a stage for what we want the world to see and start using it to share what we truly are? How much value can we create in the world if we share not only our goods, but our souls?
This interactive and engaging talk explores the problem by contextualizing the exciting time we live in and introduces the topic of “Coming out in the digital age” through the meeting of the radical openness concept with the depths of our souls.
It’s the most current and most interesting development in human social interactions since social networking was born, a riveting new way of seeing the world and a call for a global coming out.
This call for coming out has a name and a manifesto under OUT AS YOU: a non-profit, R&D based startup project with ambitious goals. Visit the link to know more: http://out.as/you/
I gave a presentation at my old high school on the topic of "things I wish I'd known back then". It was part motivational, part educational. The slides don't tell the full story, but hopefully they'll be useful to someone.
What does Google want? Future of Digital Marketing 2015Will Critchlow
After focusing in previous years on the future of search technologies, this presentation focuses instead on the future of marketing for search.
What do we need to change about our marketing to continue to appeal to a changing Google?
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
SearchLove San Diego 2017 | Michael King | Machine DoingDistilled
Machine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.
SearchLove San Diego 2017 | Greg Gifford | Dr. Evil’s Guide to Utter World Do...Distilled
With the rise of mobile, everyone needs Local SEO. Using his own extensive research, Greg will discuss how Local is more necessary than ever before, and share his latest tips on local optimization and advanced tips for getting maximum visibility in local searches. He’ll also dig into Facebook Ads for local SEO ending with some of his most creative and unique ideas for better ad performance.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
SearchLove London | Will Critchlow, 'The Threat of Mobile' Distilled
Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile-first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in our campaigns and strategies?
SEO split tests you should run - Will CritchlowWill Critchlow
My BrightonSEO deck September 2016. Why and how to run SEO split tests, and some lessons we have learned from running our own tests via our DistilledODN platform.
Mumbai's Only Agency Based Digital Marketing Course
Learn SEO, Social Media, Website Development, Google Ads, Facebook,Email Marketing, PPC, Content writing and more.
35+ Modules with case studies. Fees 20,000/-.
https://www.dmla.in/
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
How to get 10x better at SEO, without learning any more SEO - BrightonSEO Oct...DanielCartland
For a great SEO strategy, you need a strong understanding of SEO. But this alone won’t get you very far.
For any SEO strategy to be a success it needs to get effectively communicated, invested into by client or internal teams, and then implemented. This process relies on less tangible skills in the form of understanding the motives & goals of all parties (clients, teams, devs etc), factoring in business objectives, strategising, prioritising & communicating the impact & ROI of changes.
This is where most SEO campaigns & teams become stuck.
This talk will dive into tips, methods & ways of working to help ensure your SEO tactics can become reality, by generating buy-in throughout companies, establishing strong working relationships, and leveraging elements of psychology to make impactful arguments for implementation.
This is how you can get 10x better at SEO, without learning any more SEO.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
Modern SEO: What You Need to Compete in 2018Rebecca Gill
Modern SEO offers a world of unlimited opportunities and marketers are just beginning to experience the magic of advanced search engine optimization. Today’s search environment is an exciting time for website owners and bloggers.
What does modern SEO include?
Mobile first indexing
Voice search
The Knowledge Graph
Speed and performance optimization
AMP
Technical SEO
In this presentation, we review shifts in SEO and we cover some of the top SEO trends. You’ll learn what you focus on to be successful in 2018.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
Is the conflicting advice you are getting on SEO keeping you from success? Attending this session will help you get straight answers on the SEO issues keeping you from the top of the search engines.
Understanding SEO and how it can grow your businessRodney Hess
Each year, BBR Creative hosts "Dine & Discover" where they invite speakers to present on industry-specific tips and tricks. In 2013, I was asked to present an SEO 101 course, if you will. It was so successful that, for the first time since its inception, they hosted a second Dine & Discover that year in a different market.
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...Will Critchlow
Having been in the SEO industry since 2005, Will has seen his fair share of downturns. In today's tough economic times, with inflation biting, layoffs and budget cuts hitting, and SEO under more pressure than ever to deliver results, Will brings actionable tips and ideas for doing more with less and proving the worth of your work.
Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, this presentation will outline the skills you need to keep your CFO happy and protect and defend your SEO budget even under pressure.
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
CRO and SEO together: what happens when what's good for users isn't good for ...Will Critchlow
My CXL Live (#CXLLive) 2019 presentation looking at full funnel testing that combines SEO A/B testing with CRO split testing to help us all work together better.
Amazon Search Summit - the need for split testing in SEOWill Critchlow
Showing the complexity of Google's search results, and the lack of understanding we generally have of what works and what doesn't - meaning we need to use a more scientific approach.
Finally - a bunch of lessons and data from split tests we have run
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. In Feb. 2011, Google said they had 2 Billion+ searches/day! Global Search Volume Growth Millions of Searches (Monthly) Data via Comscore Qsearch: http://www.comscore.com