Starbucks persona overview, gutierrez vanessa
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The document profiles Ness Adams, a young female graphic design student and freelancer living in an urban area. She enjoys solitary hobbies like reading, drawing, and streaming Netflix. Her goals are to impress at work and maintain her Etsy shop, but she struggles with uninspiring design demands and an inability to afford WiFi. The document suggests Starbucks could help by rewarding local artists weekly for cup designs and offering free WiFi to customers.
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This document discusses self-publishing a book to raise your personal brand and drive your business. Some key points made are:
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- The goal of writing the book should be to solve a problem or change how people think in order to engage readers and drive traffic to your business.
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- Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
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- Combine online and offline strategies into one cohesive marketing plan
- Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
- Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
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Face to Face(book): Offline Networking in an Online World
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The document provides a buyer persona overview for Eleanor Smith, a 18-22 year old female college student who works at a campus bookstore. She relies on coffee to stay productive for her classes, work, and studying. As a social media user who likes trends, she values convenience and quick service from Starbucks to help her balance school and work with limited time. Marketing should focus on a laid back atmosphere and customizable drinks to meet her needs and budget as a student.
Starbucks persona
This document profiles a potential Starbucks customer persona named "Silly-About-Starbucks-Stacie". Stacie is a 18-25 year old marketing intern and student who enjoys exercising and road trips. She is easily overwhelmed by workloads but is a hard worker. Starbucks could help Stacie by offering caffeinated drinks to aid her energy and calming teas to relax her nerves. Their facilities provide a welcoming environment for her to get work done.
Starbucks Buyer Persona Overview #UFPUR4932
A 19-27 year old female student at the University of Florida is double majoring in public relations and political science. She is constantly looking for places to study with a cup of coffee. Her goals are to maintain her GPA, find ways to save money on coffee, and balance school and social life. Starbucks offers free WiFi, a good study environment, and rewards to help her save money on the coffee she drinks daily.
FEC 2016
Focus on the top 1-2 social media sites that your target audience uses most. Post engaging, value-added content regularly to stay top of mind with customers and prospects. Get to know your best clients on a personal level so you can strengthen relationships on social media through meaningful interactions and by celebrating important life events. Always ensure your social media profiles and website present a professional image and provide a positive user experience.
RTV4930 Audience Persona Project
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A talk about Silicon Valley, Mexican entrepreneurship, innovation, and culture.
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We as human are losing to machines. We are losing our fellowship, we are more and more morally isolated and became an ignorable piece in this technology connected world.
Industrial globalization, policy of having wealth trickle down from the rich, are they good or bad? They sure helped advance technology and GDP, but why we feel there is something wrong? Well, put them under the perspective of human fellowship, friendship, think what they have done to our community. Think where are we headed. Think. Don't google your soul from others. Don't follow.
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Buyer Persona - Starbucks (PUR4932 Project 1)
This document provides an overview of a Starbucks buyer persona named Need-A-Refill Rachel. It describes her as a college senior who is the president of a business organization and involved in empowering female entrepreneurs. She is goal-oriented, on-the-run, and relies on coffee to keep her powered throughout her busy day tackling tasks and meetings efficiently. The document also outlines how Starbucks helps her by providing reliably delicious coffee drinks and snacks to fuel professionals on the go and notes that she is an important demographic for the company as it aims to satisfy all types of consumers.
PUR4932-Project 1
This document describes the Starbucks buyer persona "Non-stop Nick". Nick is a 22-30 year old busy professional male who works long stressful days and is always on deadlines. He has little free time and is constantly looking for a fast, convenient way to get coffee. His goals are to get promoted at work and maintain a healthy lifestyle. Starbucks can help by having more locations near offices and offering more caffeinated coffee options that keep him energized throughout the day. The marketing should focus on healthy options and faster service to cater to customers like Nick with limited time.
Tapp3d Digital Marketing Plan
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The document outlines Tapp3d Design's digital marketing plan to sell custom 3D printed tap handles online. It includes an elevator pitch, brand values, an empathy map for the target customer "Craft Beer Chris", and strategies for customer activation, key performance indicators (KPIs), and retention. An AdWords experiment targeting keywords like "custom tap handles" showed potential traffic but high costs given the early stage of the business. The plan aims to grow revenue and shop favorites on Etsy while promoting listings on Facebook and through a core resource whitepaper.
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The editorial staff has been generating enormous website traffic increases with "seen-on-the-scene" photo galleries. They take minimal effort and produce more unique views, which introduce more people to our products. They can be promoted in print and on social media channels as well. This was a simple change in how we cover community events. Instead of shooting just pictures of the event, we turned the cameras on the crowds attending the events. Two of our most popular galleries were our parade galleries from the local festival parade and the county fair parade.
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This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
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where do we go from here. -- a humble journey to rebuild human fellowship
where do we go from here. -- a humble journey to rebuild human fellowship
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Starbucks persona overview, gutierrez vanessa
- 2. Ness Adams Background: •Senior in art school for graphic design. •Entry job as a freelancer awaiting post graduation at reputable advertising company. •BA in Graphic Design, enjoys to sketch at coffee shops in the morning. Single with no kids. Demographics: •Skews female •18-30 •HH Income: approx. $15,000- $32,000 •Urban Identifier: •Introverted personality. •Prefers solitary hobbies such as reading, drawing, streaming Netflix. •Artsy, hipster type, liberal young woman. •Socially conscious, into local businesses, events, and artist support.
- 3. Ness Adams Goals: •Impress at work to solidify a career and earn more money. •Maintain Etsy shop on the side with a job and having to pay bills. Challenges: •Demands of boss are the opposite of what she intended to design. •Not being able to afford wifi to keep up Etsy shop and portfolio website. How we Help: •Every week, reward local artist who design cups as an incentive to support and buy at their local Starbucks or possibly offer discounts to artist who’s cups are featured on social media pages when using #starbucks(insertareacode). •Offer free wifi to customers.
- 4. Ness Adams Real Quotes: •“I need coffee in the morning. It’s seriously the only thing that can get me up in the morning to get ready to work for the day.” •“Sometimes the cups are so plain. I find myself doodling on them when I’m in a slump for a client.” •“Free wifi is my life.” Common Objectives: •As much as I’m tempted, I don’t know if I can afford bills, transportation, AND a $4 coffee everyday.
- 5. Ness Adams • Social Media Examples: • Instagram Photo: • Caption: Doodle Block for work, so I did this instead #priorities #coffeeislife #starbucks32607
- 6. Ness Adams Marketing Message •You have a chance to win at your local Starbucks every week if you use the hashtag: #starbucks32607 on Instagram and Twitter and have your cup’s winning design featured at your store and even our website. Elevator Pitch: •All we do is have each store manager select an artist a day on Instagram or Twitter.
- 7. Ness Adams Marketing Message •You have a chance to win at your local Starbucks every week if you use the hashtag: #starbucks32607 on Instagram and Twitter and have your cup’s winning design featured at your store and even our website. Elevator Pitch: •All we do is have each store manager select an artist a day on Instagram or Twitter.