Digital Marketing Plan The document outlines Tapp3d Design's digital marketing plan to sell custom 3D printed tap handles online. It includes an elevator pitch, brand values, an empathy map for the target customer "Craft Beer Chris", and strategies for customer activation, key performance indicators (KPIs), and retention. An AdWords experiment targeting keywords like "custom tap handles" showed potential traffic but high costs given the early stage of the business. The plan aims to grow revenue and shop favorites on Etsy while promoting listings on Facebook and through a core resource whitepaper.