The Arctic Monkeys are an English indie rock band formed in 2002 in Sheffield, England. They have released five studio albums and one live album. Their debut album became the fastest selling debut album in British history. The band has won five Brit Awards and been nominated for two Grammys. According to the document, the band has taken on a more mature, retro Americana style in their image and musical direction since 2011. Their website and social media pages are used to promote their music and tours, engage fans, and advertise their new album "AM".

1. Star construction

2. Arctic Monkeys
Arctic Monkeys are an English indie rock band formed in 2002 in High Green, Sheffield. The band
consists of Alex Turner (lead vocals, lead/rhythm guitar), Jamie Cook (rhythm/lead guitar), Nick
O'Malley (bass guitar, backing vocals), and Matt Helders (drums, backing vocals). The band began
rehearsing at Yellow Arch Studios in Neepsend, and played its first gig on 13 June 2003 at The
Grapes in Sheffield city-centre. After a few performances in 2003, the band began to record demos
at 2fly studios in Sheffield. 17 songs were demoed in all and the collection, now known as Beneath
the Boardwalk, was burned on to CDs to give away at gigs, which were promptly file-shared
amongst fans.
The band have released five studio albums: Whatever People Say I Am, That's What I'm Not
(2006), Favourite Worst Nightmare (2007), Humbug (2009), Suck It and See (2011) and AM (2013),
as well as one live album At the Apollo (2008).
The band's debut album became the fastest-selling debut album in British music history,
surpassing Elastica's self-titled album and remains the fastest-selling debut album by a group in
the UK. The band have won five Brit Awards—winning Best British Group twice, and have twice
been nominated for Grammy Awards.The band also won the Mercury Prize for its debut album, in
addition to receiving two nominations in 2007 and 2013.

3. Ray Ban glasses
which became
popular in America
in the 1950’s when
James Dean and
Peter Fonda wore
them in Hollywood
films.
The ‘Teddy Boy’ look was also popular in
Britain in the 1950’s which was clothing
styles such as Drape jackets and Zoot
suits from America.
Image
The picture above is the Arctic Monkeys in 2006 when they
first became popular in the music industry and are
represented as just four teenage boys.
However, in the picture below it shows the Arctic Monkeys
in 2013 and are represented in a more mature way with
their clothing and hair styles.
Rhinestone belt
which was also
popular in the
50’s.

4. Since 2011, Arctic Monkeys have taken on a new image that looks more mature and stylish compared
to 2006 when the looked more like teenage school boys.
The bands new look consists of a retro Americana 1950’s/60’s style which is clearly shown in their
recent photographs.
The band have chosen this style to elaborate their choice in musical direction, being slow 60’s songs
that mainly talk about being in love.
DA (Ducks Ass) haircut that was
popular in the 1950’s
The setting is shown in an
American environment, for
example a Mexican desert. This
shows the old fashion style of
Americana.

5. The Telegraph article
Arctic Monkeys: 'We’ve raised the bar as a live band’
Stating their success
and identifying to
the audience they
are using a new
sound.
Four number-one albums and two Glastonbury headline sets into their career, Arctic
Monkeys are back with a striking new sound – but do they have new rock-star
attitudes to go with it? Alex Turner et al talk about close friendships, regrets and
how to put on a show.
Telling the audience they will be talking about personal things
which may appeal to the fans. This will get more readers to
want to look at this article.
Ten years ago in June Arctic Monkeys played their first-ever gig. Having formed at
school, the teenage band were performing at the Grapes, a pub in the centre of
Sheffield, though their front man and chief songwriter was not even old enough to
drink in it.
So what, I ask Alex Turner, were his aspirations that night? ‘Just to get to the end of
the night and pull the bird that I fancied that I’d got to come down,’ Turner, 27, says,
chuckling. ‘Yeah, that was it. But we had practiced so much beforehand, and it was a
major deal just to go and play somewhere. I’d never been on a stage in my life before
that. I don’t think I opened my eyes for the whole set. But that 25 minutes – wow,’
he whispers.
Arctic Monkeys tickets are still available for their upcoming UK tour dates. Check
the latest prices with Telegraph Tickets.
In the text above the article is showing the reader an interview that occurred with members of
the band ( Alex Turner ) and talks about personal things that have happened in their lives which
can appeal to their fans. There is also and advertisement for the bands tour dates to try and get a
wider range of people to buy them using this newspaper. The article then goes on to talk about
their career as a band leading up to their latest album ‘AM’ which is then advertised by this
newspaper.

6. Album art from Arctic
Monkeys new album ‘AM’
which is also available on
vinyl.
Arctic Monkeys playing live at the
London Olympics 2012 opening
ceremony.

7. Arctic Monkeys home page
Web presence
Advertising the new album ‘AM’ available
to buy on different formats to gain a
wider number of buyers in the target
audience.
Dr John Cooper Clarke AKA ‘the punk
poet’, said to of influenced Arctic
Monkeys and Bill Bailey has a speech
used on the Arctic Monkeys website
which explains a poem of his used as a
song on the bands new album called ‘I
wanna be yours’.
He has also been used to advertise the
new album and influences people to buy
it by praising the album saying ‘it’s a
great album, if you haven’t got it hurry
up while stocks last’ and ‘ get it, but it,
download that mother fucker record’
Social networking sites available for
viewers to like and follow the bands
pages which give fans information on
tours and band merchandise and lead to
more sales and popularity to the band.

8. Arctic Monkeys home page
Photos and videos of the band playing at gigs
and images of their type of lifestyle to appeal
to the fans.
A members group to make fans
feel more involved and closer to
the band.
This website have used black
and white colors to again
elaborate their new style
being a 50’s/60’s vintage
persona.
Advertisement of a festival the
band will be playing at, and want
fans to buy tickets for.

9. Twitter and Facebook pages
New
albums
cover
art.
Advertises tour
dates for fans to
buy tickets.
Advertising the
new album and
giving links to
twitter and their
official page.
Giving viewers and fans
the ability to listen to
latest songs and previous
music from the band, this
simple accessibility can
gain interest from wider
audiences.
This gives the user the choice to invite people to their
favorite bands page and can influence more people into
listening to Arctic Monkeys which is another advantage for
the band gaining more popularity and interest from the
public, therefore selling more shows etc.

10. Twitter and Facebook pages
Statuses made to the public as if the
band had posted it themselves
thanking listeners who voted ‘AM’
Album of the Year. This makes fans
feel closer and more friendly with
the band members.
Again, showing the speech from Dr
John Cooper Clarke advertising the new
record and specifically the song ‘I
wanna be yours’.

11. Twitter and Facebook pages
Arctic Monkeys
twitter page
advertises the
bands new album
‘AM’ and gives links
to their official
website and online
store.
Photos and
videos on the
bands live
performances
to show viewers
what they’re
like live.
More advertising about
new music available to
buy online and band tour
information.
Tweets about
individual members
of the bands
different projects
which advertises and
keeps the fans up to
date.

12. Arctic Monkeys fan site
This fan made site hasn’t been updated since 2011 which was when the
previous album ‘Suck It And See’ was released. However, this site has
links to the band being on shows such as Jonathan Ross, award shows
and news of the latest album. Other good things about this site is the
lyrics page, which allows fans to click on any song from an album or
extended play and view the lyrics. This will able fans to become more
connected with the songs. This site is mainly targeted at the bands fans.