Arctic Monkeys are an English indie rock band formed in 2002 known for their distinctive brand identity. They have created coherence between their music, videos, and album artwork, such as using the wave pattern from their album "AM" on the cover and in the music video for "Do I Wanna Know?". Their music videos for songs from "AM" are filmed in black and white, tying them together and reinforcing the band's vintage rock image.

1. ARCTIC MONKEYS: BRAND IDENTITY
Arctic Monkeys are an English indie rock band formed in 2002 and are from Sheffield. The band
consists of members Alex Turner, Jamie Cook, Nick O'Malley and Matt Helders. The band have
released five albums with their latest album to have been released called "AM" in 2013. The
bands genre of music has been reflected through their music videos, album covers and
appearence. Intertextuality has been used in relation to the appearence of lead singer Alex
Turner, as his hairstyle appears to be closely linked to singer Elvis Presley. The overall
appearence of the band creates a cool, vintage rock vibe. The bands latest album cover for
album "AM" is easily distinguishable due to is simplistic nature:
Arctic Monkeys have created a coherent
promotional package and a strong sense of brand identity in many ways. For instance, in their
music video for single for 'Do I Wanna Know?' taken from latest album "AM" the music video
also uses the same sound wave as featured on the album cover which instantley creates
coherence between the two and makes it easily regocnizable for audiences.
Screenshot from 'Do I Wanna Know?':
The album artwork for the single 'Do I Wanna Know?' features the outline of a woman lying on
her back. This image is also shown in the music video.

2. Album artwork:
Video screenshot:
Many of the music videos released from the album "AM" such as 'Arabella', 'R U Mine?' and
'One For The Road' are all filmed in black and white which creates a coherence and relationship
between the music videos released from that album, making them recognizable as Arctic
Monkeys music videos and also again reiterating the cool, vintage rock vibe adding to the bands
overall brand identity.