StarAndroid aims to become the world's leading app marketing company. It plans to achieve this through establishing an app store and advertising platform that provides more revenue for developers and distributors than other companies. Its core differentiators include introducing social elements to the app store and being a gateway for Asian mobile content. StarAndroid seeks to set up a distribution channel, advertising platform, and apps incubation services to reach its goals.

1. StarAndroid
Discover and share the fun of Android

2. Trend
China has reached 900 Million mobile phone subscribers
~April 2011, China’s Ministry of the Information Industry(MIIT)

3. Trends
Text June 28 2011

4. Mission and Vision Statement
Our mission is to be a well-known mobile internet brand
by empowering developers to improve their app revenue with
rewarding advertising opportunities and innovative content
distribution.
Our vision is to become the world’s leading App marketing
company by generating more income for distributors and
developers than any other company.

5. Problem of end users
Android has over 500,000 apps BUT what about the quality?
It’s getting more challenging to find notable & good apps.

6. Market Opportunity
79% of China's applications were downloaded through a
third-party Android application store.
~Nobot June 2011

7. Problems of developers
Main problems faced by developers:
Apps Exposure and Monetization

8. Market Opportunity
Text
80% of all paid apps have been downloaded fewer than 100 times.
Less than 6% of the apps surpass 50k downloads.
~Distimo May 2011

9. Goals
1. Set up distribution channel
Social AppStore, provide white label and app marketplace
platform solutions.
2. Establish Advertising platform
Provide developer-oriented Ads affiliate network, opt-in
install and apps cross-selling.
3. Apps Incubation and Publishing
Identify potential market opportunities, work with partners
for mobile content production and publishing in oversea
market

10. Core Differentiations
‣ Introducing social elements into AppStore - Identify top sharing
apps, discover friends’ apps and interact with other users of same
interest(s). Seamlessly integrated with SNS Account such as Sina
Weibo and Tencent QQ.
‣ Gateway for Asian - aggregating, managing and distributing the
massive flow of mobile contents, particularly through and within
Asia.

11. Core Competencies
‣ Search Engine Optimization (SEO) - Over 30 Android related
keywords and more than 2,000 long tail keywords ranked among
the Top in Baidu search results.
‣ Social Media Engagement - Over 400,000 followers on Sina
Weibo (micro blog).
‣ Ad Serving - Our advertising infrastructure allows us to reach
out to targeted Android users at large, in a short span of time.

12. Products
Web AppStore News Portal Community Forum
Developer Portal Sina Weibo Android App Mobile Web

13. Services
White label
Allows other mobile entities to instantly launch their own AppStore
based on the StarAndroid catalogue. Many operators and other third
parties are keen to introduce an app store, without needing to manage
the back office infrastructure.
Aliyun mobile debut at ChinaJoy in August 2011,
with the AppStore backed by our white labeling
service.

14. Services
App Marketing
Help developers promote and distribute mobile software in China
‣App Store Optimization
‣Social Media Marketing for App
‣App Advertising and Affiliate Network

15. Case Studies
I. Promoted TalkBox during its first debut in China, with more
than 10,000 downloads within 3 hours.
2. Debut of Fishing Master with more than 10,000 downloads
on the first day via Weibo.
3. internal beta release marketing campaign - secured
more than 500 volunteer testers.

16. Successful Weibo marketing campaign
Cases Studies Fruit Ninja’ Awareness Campaign on Thanksgiving Day
In less than 48 hours, Fruit Ninja has increased its follower count
Success Metrics
by 300% (from 5,249 to 20,060) and increased 30,000 downloads.

17. Most influential Weibo for Android
Averagely 100 comments and 200 retweets per tweet.
12% surpasses 1,000 retweets.

18. Partnership
Strategic
Media
Developer
Advertiser

19. Selected Client
Browser Ecommerce/Others
Media/Games
Communication

20. Appendix A
Baidu Search Engine Results
Over 30 Android related keywords appear in Top 10 search results.
Over 1,000 long tail keywords ranked as Top 5 in the search results.
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21. Appendix B
Media Coverage
‣ http://www.techweb.com.cn/xinrui/2011-06-09/1047718.shtml
‣ http://www.36kr.com/starandroid-a-sns-android-market/
‣ http://tech.163.com/11/0328/14/7087JA2B000947EE.html
‣ http://digi.it.sohu.com/20110322/n279944361.shtml
‣ http://finance.sina.com.cn/chuangye/shark/
20110610/11289971233.shtml
‣ http://jingji.cntv.cn/20110610/105398.shtml
‣ http://msn.chinabyte.com/600543/404166030694.shtml